This short YouTube transcript features Katie McManus (practical business strategist) in conversation with another speaker addressing widespread anxiety among business owners due to current world events. They argue it can feel wrong to promote during crises but emphasize that ideal clients still have ongoing problems and may need help more than ever; the speakers encourage business owners to continue showing up in an energetically respectful way so clients don't continue to suffer without help.
Everyone is freaking out right now. It's not just you. I'm Katie, your practical business strategist, and I help new business owners leave their nine to five and replace their six figure income. And I'm seeing this major trend right now where all my clients, all my.
Prospective clients, pretty much everyone I know.
Who has a business is freaking out because the world is on fire.
Understandably. And what I'm hearing from so many people is they feel super gross about.
Showing up on social media, promoting their business as if nothing is wrong.
And A, that's not true. You don't have to promote your business.
In a way that's blind to the fact that there's real shit going down in the world right now. And B, I want to remind you, yes, the world is a hellscape right.
Now and it's really scary. And we're not sure what it's going.
To look like next year.
We're not sure what it's going to look like next month. And we're not sure how much of the damage that is being done right.
Now by the current administration is going to be irreparable.
Yes. Nothing we can do will change that fact.
All right?
And also the clients who are destined.
For you, the people who are your.
Ideal clients who are out there, the fact that the world is going to hell in a handbasket does not negate.
The problems that they already had. That makes them the perfect client for you. It does not also make those problems easier for them to bear. All right?
So I know it feels gross to.
Promote your work right now.
I know it feels like you're throwing.
A party while everyone else is just sitting around crying.
And 100%, there's a way to do.
It in an energetically clean way.
And also, it's really important to understand.
That your clients still need your help. And if you keep yourself quiet, if.
You make yourself small and you retreat.
You are far easier to ignore.
And your clients will continue to suffer.
In the way that they have been suffering without your help because they won't know that you're there to help them. All right? So I know. I know everyone is flipping out.
And I know looking around, you think everyone's doing fine. They're not. They're not. I don't know a single business owner.
Right now who isn't freaking out, who isn't panicking about clients canceling or a.
Dip in their sales calls or. Or a dip in their social media engagement.
Right.
I don't know a single person.
Maybe Costco.
Right.
They're not a client of mine.
Wish.
But you're not alone.
You're not alone.
It's really ugly right now. And also, you help people. That is what you do.
So stop freaking out for just a.
Minute and look around to see who you can help, all right? And know that they were going to spend money on getting your help anyway. Now they need it more than ever.
