Katie McManus explains money archetypes: three patterns that shape how you spend, save, price services, and build your brand. She shares her own three (Maverick, Nurturer, Celebrity) and shows how aligning your business to them lets you work less while earning more.
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The number one most impactful thing that I learned about myself in this past year that helped me make more money in less time with far less effort was my money archetypes. And if you've never heard of money archetypes before, here's what they are. Basically, we all have our own operating system when it comes to how we deal with money, when it comes to spending, when it comes to saving, and when it comes to how much we are comfortable charging for our services. Each of us have three, three top money archetypes. And the combination of the three will create our own unique operating system. But what's really cool about the money archetypes is that it doesn't just teach us about how we deal with money. It also teaches us about how we show up in our personal brand to our worlds. And knowing more about your money archetypes can help you understand how you can set up your business to work better for you so you can make more money in less time with far less effort. So, for instance, my top archetype is I am a maverick. The Maverick is known for being super comfortable with risk and also not very great at saving. So it's really important for mavericks, because we're so comfortable with risk and we are constantly launching new things and jumping from here to there, it's really important for us to create systems in our business or offerings that create consistent income. Now, for me personally, my top is Maverick, my second is Nurturer, and my third is Celebrity. And knowing that my second one is Nurturer, this explains so much in how we work with clients. So my clients, whenever they have a question, they have a way to reach me. Depending on which program they're in, they can either message me on the message board or they can call me pretty much at any point and I will show up for them. Because one of my core values, the thing that lights me up every single day, is showing up and supporting the people in my world. And this translates to my business. Now, the other one celebrity, my third one, the celebrity, is very comfortable being the center of attention, doesn't really mind sticking up from the crowd, tends to be very comfortable on camera, of all places. This completely explains why I'm so comfortable wearing a hot dog costume. Freaking everywhere. And the fact that I'm in a hot dog costume is also a super maverick thing because it is so such an audacious, like, like out of the box, kind of weird thing that most people would not be comfortable doing. But the maverick would be. But one of the best things about knowing this for myself is that now when I work with clients one on one, we dig deep into what their archetypes are. And not only that, we're not only explaining how they're operating with money, how they can be better with money in accordance with their archetypes, but we are also bringing their business back to the studs, and we are redesigning their offer, their marketing, their. Their whole strategy in alignment with their archetypes. And what this does is it helps them be more efficient in their marketing because they understand on a core level exactly why clients sign up with them in the first place. And just like I figured out in being a maverick that I needed to create some recurring income for myself to allow myself to have more flexibility and safety in the risk that I love doing, my clients did. Depending on what their top archetype is, we are designing their financial future based on the strengths and challenges of their archetype. Not only that, but however it is that you like to show up for your clients in accordance with your archetypes. We're designing programs and offerings and services that allow for you to do just that. Create these magical experiences that you feel good providing and that your clients are beyond excited to pay for. Tomorrow, I'm going to be sharing behind the scenes exactly the changes that I have made in my business so that I can be in my full maverick nurturer, celebrity power. And I'm going to be showing you a little bit about what you can do to be more in alignment with your archetypes. So go ahead and like and hit the plus and check out my video tomorrow where I dive into all of this and more. Oh, and hi. I help ADHD business owners make more money in less time with fewer distractions. I'm Katie McManus, business strategist and money mindset coach.
