Marcus Lemonis warns entrepreneurs not to build a full digital course before testing demand. Start with one-on-one coaching or group sales to validate the idea first, then scale to a course once you know people want it.
Number one sign that you're listening to your voice of doubt. You're spending a lot of time on back end work. I can't tell you how many times I've spoken to someone who was thinking about hiring a coach, but they really wanted to finish the digital course that they had built out for their business before they hired a coach. And if you want to hear my advice on how to launch a digital course in your business, then go check out episode 88. I lay it all out for you. It's the worst idea in the world for to start with the digital course because you have not market tested your idea. Sure, you may sell this digital course, you may get clients for it, but more likely than not, you won't because you haven't sold it as one on one teaching yet or coaching. You haven't sold it as a group yet.