Katie McManus shares three ways to land clients paying $5,000–$30,000 a year: stop fearing high fees, price based on what clients' problems are worth to them, and pick a niche around shared pain points, not job titles.
Questions this video answers
$5,000 to $30,000 a year.
Here are three things I do to attract clients who are willing to pay me between $5,000 and $30,000 a year to work with me. And these strategies don't just work for me, they work for my clients. And hi, I'm Katie, your practical business coach. And I help new business owners leave their corporate 9 to 5, replace their 6 figure salary by selling their expertise. Now, the first thing you have to do, you have to get over the fear of asking for big money. And I know when you first start your business and you go out there and you have to do a sales call and you have to ask someone to give you money in exchange for your expertise, your opinion, whatever, it feels so gross. And there's a big fear that this person in front of you is either gonna think you're super greedy and evil person for wanting that much money, or they're gonna laugh in your face and tell you you're not worth it. But let me tell you, I've never had that happen. There will always be people who cannot afford to work with you. But you, my friend, do deserve to make really good money doing the work that you love doing. Your fear will stop you from asking for big money because it is just outside your comfort zone. But let me tell you, once you get over that fear, that's when you start making real money in your business. Number two, you have to understand that the price for your services actually has very little to do with your personal worth as a human being because you are priceless, my friend. Okay? There is no price that can be put on you, all right? The price for your services has everything to do with the problems and desires that your ideal clients have. If someone has a problem that's causing them enough pain, enough frustration, enough stress, they will generally pay up to a certain amount to solve that problem. And of course, depending on your niche, depending on what you do for them, this could vary widely, but. But no one is going around thinking, I would like to spend $20,000 with this person. No, no, no, no. They're thinking, I have this problem. Is it going to cost $20,000 for me to solve it? Because if it does, I have $20,000 to spend. And number three, you have to stop doing your niche wrong. And I know there's a lot of contradictory advice out there about how to pick a niche and how to describe what it is that you do. And let me tell you, most people get it a little warped, okay? Your niche is not a set of. Not women between the ages of 35, 45, who have this kind of job and blah, blah, blah. It is also not that you're a leadership coach. It's not that you're a divorce attorney. It's not that you're a copywriter for fitness brands, okay? That is what you do. Your niche, my friend, is a set of problems that all of your ideal clients share. You have to constantly go out there and talk about the problems that they are dealing with, okay? And when you do that, you don't have to be salesy in your content to get them to end up in your DMs or find the link to book a sales call in your bio. Now, if you're still struggling with this or you're just not sure how to design an offer or package your services in a way that you can charge top dollar for it, then I want you to go to the comments and I want you to write offer and I will send you a link so you can download my high ticket offer guide where I walk you through exactly how how you design an offer, a program, a service that your clients are dying to spend big money on. All right? So go to my comments, write offer and I will send that over to you and like and follow if you want more tips and tricks like this.
