Katie McManus teaches business owners to write sales copy that attracts high-paying clients by mirroring their ideal customer's experience. Instead of awareness posts, she coaches clients through multiple drafts of emails and landing pages until they internalize the edits themselves.
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One of the biggest challenges that new business owners have is they do not know how to create content to promote their business. And it's challenging because there are so many different kinds of content that you have to be able to produce as a business owner who's also kind of your marketing team. Now, the first kind of content, which is the most accessible to people who do not know what they're doing, who are just starting out, is the kind of content that creates awareness of what you do. Okay, so the awareness building posts are kind of like the hi, hello, I'm so and so and I do this kind of work and I help this kind of people and blah blah, blah, blah, blah. And that content is great, but it's not the content that is going to attract high paying clients. To do that, you actually have to learn how to create sales copy. And that is a completely different skill. And honestly, the writing style that it requires goes contrary to most of the things you've ever been taught about. Writing in English classes in high school and college and you know, how you typically communicate in a business setting. And it's something that I love training my clients how to do. Oh, and hi, I help ADHD business owners make more money in less time with your distractions by showing you how to discover your profitable niche. Design an offer that they are starving to buy, and I train you on how to market and sell your services without wanting to vomit. And I do all this without a cookie cutter, one size fits all program. I'm Katie McManus, business strategist and money mindset coach. And yes, when clients start working with me, one of the things that I train them on is how to create marketing. How to create marketing and sales copy so that they're not hunting down their clients. They're not like in the DMs, harassing people. No, no, no, no, no. I train my clients on what I call empathetic marketing. So basically they're creating content that empathizes with their ideal clients. And their ideal clients are seeing it on social media either LinkedIn, TikTok, the GR, um, and through that process they actually will like follow through and click the link and book a sales call with my clients. So there's no chasing, it's just attracting. And one of the biggest questions I get is like, how do I do this? How do I train people to write? Well, I don't like, you know, how to write. What I generally do with my clients is I give them some like starter principles, some really simple things that they can start changing in their writing early on. And then as they write, they'll usually send me all the drafts of everything that they write, and I mean everything from sales copy, from emails, social media posts, landing page copy, whatever. And I will go through and I will comment and I will make edits and I will give them very constructive feedback. I'll tell them what exactly they're doing really well and where they need to be editing their style or their delivery. And the cool thing about this process is that, like, usually my clients only really need this level of support for a few months if they're being really consistent about asking for feedback. Because over time they start understanding the edits that I'm making, they start understanding the feedback I'm giving, and they're able to catch themselves as they're writing or as they're editing their stuff themselves, and they don't necessarily need my help anymore. And I can just tell you it's one of the most magical things to get a text from a client telling me that they landed their first hire paying client from a post that they did on LinkedIn or something, and that this person saw this post, booked a call with them, told them how much that post resonated with them and made them realize that they needed to work with them, and then, you know, went forward and signed the contract and paid the money and are now working with my client. There's nothing more magical than that. So if you're starting a business and you're struggling not knowing what you should be posting, where you should be posting, and how to do it in a way that will actually work to get you clients, then I invite you to book a generate income strategy call with me where we can talk through your business strategy and really understand if it's going to be a fit for me to support you. If it's not, I will point you in the direction of some really awesome resources that can better support you.
