How I'd nurture clients if I were working at a solar company!
Adam McKay (speaking in a YouTube video titled “How I'd nurture clients if I were working at a solar company!”) recommends building a social-media presence—specifically prioritizing Instagram for solar company marketing because its users skew older and are more likely to own homes. He highlights practical tactics that increase local visibility (geotagging, tagging locations, and hashtag-like relevance).
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