How to answer when loved ones ask “hows your new business going?” And you’ve just started and don’t

This holiday season, when family and friends ask you how your business is going, and you don't really want to tell the truth because you just started and you don't really have a whole lot of clients and it's not really going great, but it's early stages, so it's really not supposed to go great right now. I want you to know exactly how to answer that question so you don't have to lie. And you also don't have to be super vulnerable and feel like a loser explaining how it's not going great. And to do this, you want to follow this little acronym, ELWA Okay. So first and foremost, e Excitement. Okay. We're so excited because we just elle launched this new program that we're offering, and it's designed to help w who describe your ideal client, all the problems that they have that your new offer that you're launching can help with, and also the goals that will help them achieve. And then you want to a ask them if they know anyone who fits that description. Okay. Simple. Okay. Because you're giving them the energy that things are going well, even if you're not giving them the details about it. Okay. You're explaining your offer a little bit, you're showing them exactly who it's helpful to, and then you're asking them to connect you with some of your ideal clients. So instead of revealing all the things about your new business, you're now employing a friend or a family member to be an advocate for your business instead. Okay. And you've given them just enough information that they can go off and brag on you or gossip about you, whatever, whatever their tendency is. And you get to feel really, really grounded as you talk about your business. And Hi, I'm Katie McManus, a practical business coach. If you have any other questions about how to start your business, run your business, all that jazz, then just pop them in the comments.