Katie McManus teaches how to attract high-paying clients by setting up a social media storefront. Use a content calendar, scheduling tools, and a clear 'I help' statement so clients book sales calls without you chasing them.
Welcome to the how to get High Paying Clients workshop. This is the second video in a series and whether you're just starting your business or you started a while ago and are still struggling to get high paying clients, this is the place to be. The place where you'll learn a foolproof, simple system to consistently get high paying clients. I'm Katie McManus and I've been helping new business owners go from zero dollars and zero clients to full businesses making six figures for four years now. In this workshop, I'll be teaching you how to get your ideal clients to book sales calls on your calendar without sending them cold DMS or cold emails. The response so far has been absolutely incredible. So thank you so much for tuning in. Now, if you missed the first video in the series, you should definitely go check it out because I covered how to sign up high paying clients on a sales call. And once you know that, you'll be able to confidently and consistently enroll high paying clients in your business. So if you haven't seen that video yet, go watch it right now. There's a link to it down below. And then come back to this, the second video, and we'll dive in. Now, in this video, I want to take you deeper into the process of getting high paying clients because knowing how to sell someone on the phone is great, but you need to get them on the phone in the first place. So I'm going to show you how you can get your ideal potential clients to book a sales call with you so that you can sign them up. Okay. We're going to cover a lot of ground today, so be sure to grab a pen and a piece of paper so that you can follow along and take notes. So there's a reason why you're watching this video. You're either just starting a business and need to figure out how to get clients, or you started a while ago and are still struggling to get clients. And let me tell you, there's never been a better time to create a consistent flow of clients for your business. Because yes, while we are in a recession, that doesn't mean that your ideal clients aren't buying or looking for your support. In economic downturns, many people look to coaching and training to upskill companies, downsize their workforce but but not their workload and need to bring on consultants and contractors to fill the gap. And clients aren't just looking for anyone to help them with their problems. They're looking for the absolute right person to help them because they want to make a smart investment. Which means that this is the perfect opportunity for you to position yourself as their go to person and start signing consistent, high paying clients. So in this video I'm going to show you how to get those ideal potential clients to book a sales call on your calendar again without sending gross cold messages to anyone. This is what I like to call the storefront method. And it's the number one method that you can use to get clients walking into your business and buying from you. So to get started with the storefront method, you're going to need a couple things. Number one, you need a social media account. I recommend picking one that A has organic reach, meaning people don't need to be friends with you or connections with you in order to see what you post. B, you enjoy spending time on because you'll be there for a fair bit to start. And most importantly C it is where your ideal clients are already hanging out and spending time. And secondly, you're going to need a scheduling tool so folks who are interested in talking to you will be able to book a time on your calendar. I personally recommend acuity scheduling to start, but calendly will also work. Now, there are three things you're going to need to do to get your ideal clients to book a sales call with you. Number one, you need to create a content calendar and determine what days you'll be posting. These are going to be your store's hours and the more consistent you are, the more trust you'll build with your followers. This is super important because no one can give you their money if they don't know that you exist. And on social media, the only way people will know that you exist is if you post stuff. So I want you to imagine that you have this magic storefront that literally disappears from the main street whenever you're not keeping it visible. Okay, Keep posting. Number two, you need to make sure that your profile clearly states what you do and who you help. Often new business owners make the mistake of using their profile to highlight all of their achievements, their certifications, etc. But let me tell you, that's a huge mistake. Of course you want to list those somewhere, but your ideal clients don't know how you playing lacrosse in college will help them get a better job. Now you're creating way too much mental work for them. And remember, your profile actually isn't about you, it's about your ideal client. And lastly, you want to have clear calls to action telling your store visitors how they can buy from you. Okay? Your ideal clients won't know that you're open for business unless you tell them. And they won't know how to become your client unless you explain the process to them. I mean could you imagine going to the grocery store and not having a place where you could go to check out with all your food booking link to book a sales call with you. Make it super easy for them to understand how they can be in business with you. And here's the bonus for you that I mentioned in the last video on how to tell people what you do so that they respond with Huh, I think I need to work with you or Huh, I think I know someone who needs to work with you and you're going to want to write this down. Okay, I help description of your ideal client get dream outcome without usual pain or obstacle to getting that result. For instance, mine might be I help ADHD business owners get more clients with fewer distractions or wasting precious time. Okay, we covered a huge amount of ground in this video. Take a deep breath with me. You don't need to do all of it and you don't need to know all of it. This video was about how to get your ideal clients to book sales calls on your calendar without spamming them with cold messages and how it's possible to get high paying clients by using the storefront method on social media. A lot of people have been asking what they should be posting on social media to convince their ideal clients to hire them. Now I want to tell you about the next video I've got for you. I'm going to walk you through exactly what you need to post to social media that will inspire your ideal potential clients to book with you. You're going to love this one. In fact, I think it'll be your favorite in the series. I'm going to walk you through how you can discover exactly what you need to say so that your ideal clients see your content and they think that you're talking directly to them. And you're also going to be able to download the how to Get High Paying Clients workbook that will summarize everything that I've covered in this workshop. It's going to be really cool and I think you're absolutely going to love it. Well, I hope you'll love it. So watch that. Watch for that in your inbox. And now I want to hear from you. What action are you going to take to get started? Let me know what you're going to do in the comments below. And if you found this video helpful, please share it with at least three people you know, especially if they're looking for better ways to find clients. It's easier to get started on this journey when you have other people on the path with you. But for right now, if you don't mind, I'd be delighted if you hit that like button below. And if you're watching this through a link that you saw on social media and you want to make sure that you don't miss the next video in the series, then click the link in the captions and submit your email so I can send it directly to your inbox. And don't forget to comment on what action you're taking next. I will see you in the next video.
