Katie McManus teaches the mind reader matrix for social media: speak your client's language, create jaw droppers that make them feel seen, and show transformation. She uses case studies like Lauren and Adam to show how this lands high-paying clients without needing influencer status or perfect writing.
Questions this video answers
$6,000 for 12 sessions.
Grew from $33,000 a year to $150,000 a year (while working ~10–12 hours/week).
About $14,000 more than she would have otherwise.
The group program starts in July.
Build Your Own Business (BYOB) group program.
Hey there, it's Katie here and welcome to the how to get high paying Clients workshop. If you're ready to start enrolling high paying clients, then this is the place to be. I'm Katie McManus and I've been helping new business owners go from zero dollars and zero clients to full businesses making six figures for four years now. And before I started coaching, I had a successful, if massively unhappy career in sales. I broke countrywide sales records at two of my previous companies. I built referral networks, I sold to other businesses as well as directly to clients. So I have really seen it all. My clients have successfully signed both individual clients as well as corporate contracts. For instance, Lauren signed her first career coaching client for $6,000 for 12 sessions. And Adam took his technical copywriting side hustle from $33,000 a year to $150,000 a year while still just working part time. In addition to and I'm about to show you how they got there. In this third video, I'm going to show you exactly what you need to post to social media to get high paying clients. And I think this is going to completely change the game for you. The response has been amazing so far, so I'm so excited to show you this next critical key to growing your business and to grow your impact in the world. Now, if you missed the first two videos in this series, I highly recommend, highly recommend that you stop right now and go and watch them. Or at least grab the PDF guide that I've created for you. You can get that email to you now by clicking the link that's in the video notes below. And after you submit your email, you'll get it delivered directly to your inbox. But the videos are great, if I do say so myself. They really require viewing for anyone who's serious about getting high paying clients. And I want you to get the full value of this workshop. So go watch those videos in order to make the most of what I'm about to teach you now, I will wait right here. In the first two videos, I taught you how to enroll high paying clients on a sales call. And I shared how it's possible to get your ideal clients booking on your calendar without you ever having to do any cold outreach or by using the storefront method. Today, what I want to show you is how to solve the massive mystery of what you need to be posting online. Because while consistency is so important, it will not get you anywhere if you're posting the wrong things. Okay, so this video is all about what kinds of Content you need to post to get your ideal client's attention. So they then book a sales call with you and then sign up with you. It's about saying everything that they've ever thought about the problem that you solve but have never voiced to another human. I'm talking about the mind reader matrix. Once you know how to use the mind reader matrix to create content, then you won't have to chase down your ideal clients. You'll naturally attract them, and by the time you get on the phone with you or they get on the phone with you, they will be primed to sign up with you. When you have a social media strategy that does all the heavy lifting for you, that's when you'll be able to focus on doing the work you love. You'll get to help people and make really good money doing it. And there's nothing more freeing and satisfying than knowing that the post you spent 10 to 20 minutes writing this morning is likely to attract one of your ideal clients to book a sales call with you that you know that you can sign up by the end of the week. In order to get high paying clients from your content, you must follow the mind reader matrix guidelines. The mind reader matrix is broken up into three parts and they build on each other, so do not skip steps when it comes to this deal. Okay, let's get started. Step one, you have to speak their language. If you could actually read minds, which would be really cool, it would only really work if you spoke the same language, right? So if you don't understand spoken Cantonese, then you're unlikely to understand the thoughts in Cantonese, right? Well, most new business owners screw this up big time. They go into social media and they start spewing their expert speak at their audience. And while yes, this can impress a whole bunch of people that you do in fact know a lot of big words, your ideal clients have no idea what you're talking about. They don't speak your. Your expert language. So instead of inspiring them to follow you, sign up for your email list or even sign up with you, they keep scrolling because you're talking over them and making them feel dumb. You have to speak to them in their language. It is the only way to get their attention in a way that will lead them to become your client. Okay. Step two, you have to find the jaw droppers. Okay? And I'll explain. You know that moment in movies where someone with mind reading abilities admits that they can do this to another character and then they prove it and the other character's jaw always drops in astonishment. That's what you want to happen when your ideal prospective clients see your stuff. I've had a ton of people tell me after reading my website that it was like I read their diary or tapped their phones. Now most people won't feel that way when they look at my website. They'll see that it's perfectly irrelevant to them. But my ideal clients? Their jaws will drop because it is full of jaw droppers for them. Step three. You have to tell them what's possible if they work with you. If you have any self help books in your house, I want you to go look at them after this video. Often the introduction or the first chapter isn't about the author's credentials or how smart they are. It usually highlights how completely fucked up they used to be, how miserable their life was, how low they started. Because the point of self help is to show people that major transformation can happen. It's possible to go from where you are now, or worse to where you want to go, and you have to tell your audience that it's possible for them too. The success that my clients have gotten has been absolutely amazing. Like I mentioned, Lauren Lefkowitz, an executive coach, signed her first high paying client three months after starting to use this method. She then landed so many clients in the following three months that she was able to leave her full time job and now makes it a consistent six figures working for herself. Adam Kimmel grew his technical copywriting business business from $33,000 a year to $150,000 a year, still only working 10 to 12 hours a week by using these exact strategies. And Laura Poynter was able to land her own consulting clients so she was no longer reliant on those middlemen who took a percentage of her pay and she ultimately made about $14,000 more than she would have for a six month contract of work. One of the limiting beliefs most people have around growing their businesses online using methods like this is that they need to be an amazing writer start. And here's why that's a load of crap. Writing content for social media is unlike any of the writing you've ever done before. The best practices that will get you clients on social media are counter to everything you ever learned in school. The only way to get good at writing on social media is to start now and get better as you go. Another worry new business owners have is that they'll never measure up to the other to other people in their industry who are already super successful on social media and seem to have it all figured out. And I hear this all the time. Why would my ideal clients choose to work with me when that influencer over there is so much better than me? What they forget is that that influencer doesn't have the same personality as they do and they also probably have a very different business model. And your clients are looking for you and as Dr. Sue says, there's no one newer than you, but they have to know that you exist first before they can hire you, right? So it's going to be imperfect to start, but you have to take action regardless or this business is never going to happen. It has been so great sharing this information with you and seeing the excitement and results. That's why I put together this workshop. I've been getting great comments and especially the DMs from many of you and I love the interaction the community that it's got created. I know these free videos have already made an impact on the many people who've messaged me and commented and maybe it's helped you too. Now you may be wondering what it takes to really, truly consistently sign high paying clients and you're looking for more specific training and customized action steps to help you get started with all of this. And that's exactly what I cover in the Build your own business Group program. Now, if you're interested in taking this further and taking the next step in your business, I've put together this special offer that'll only be available for the next week or so, so those of you who enroll when registration opens will get extra bonus sessions with me. In these sessions I'm going to dive deep into how you can customize your online brand to attract your ideal clients and sell your services and programs for a premium. This will be in addition to the group program that starts off in July. I'll be opening the course soon, so we'll enroll a new class and then we'll have to close registration so that we can start the program. I'll have lots of details about this upcoming Build your own business group program, BYOB for short, and how you can get started. So look for that email very soon. And if you are watching this video from a link on social media, I want to get on and want to get on the early bird list to be the first to hear when it opens up. Then I want you to click the link in the video description and submit your email. In the meantime, I would love to hear about what you'll do with the information I've shared today and hear any questions you have on how to get high paying clients. So please score scroll down and leave a comment for me. And if you found this useful, please hit that like button. But most importantly, leave a comment for me. I've been reading every single one and responding to dozens of DMs and emails and I would absolutely love to hear from you.
