Katie McManus, a practical business strategist, advises new business owners to focus on one social media platform (rather than spreading themselves thin) to avoid burnout and get paying clients faster. She specifically recommends LinkedIn as an often-overlooked, lucrative platform if used correctly. She also promotes a free group coaching call (Brave Biz Labs) to help new owners with client acquisition, marketing, and selling.
Questions this video answers
This Friday at 11am Eastern.
Brave Biz Labs.
By signing up via the link in her bio (transcribed phrase: 'Schlinky in my NIO').
If you're just starting your business and you're trying to show up on every single social media platform and you are burning yourself out and you're not being consistent, you feel like you're failing. Yeah, you're not alone. It's really hard to show up on multiple platforms even when you know exactly what you're doing. And I know we hold ourselves to the standard of the influencer, but if you're a business owner and you are selling a service, there's so much work that you have to do in addition to what an influencer would have to do every day. So I'm going to tell you what I tell all of my clients. When you first start out, pick one platform and honestly, the platform I highly recommend that gets overlooked. A lot that you can make a frig ton of Money on is LinkedIn. I know, doesn't that sound so boring? It's actually not. If you know how to use it the right way. When you're first starting your business, you're learning all the ins and outs of everything, including social media. And it takes time, weeks, months, maybe even years to really hone in your strategy for one social media platform and to actually get paying clients from it. And I have seen so many new business owners get completely burnt out and confused when they're trying to show up on like Instagram and TikTok and LinkedIn because they're trying to learn each and every different strategy all at the same time. And it's so easy to get confused. And when you get confused and you screw up the strategy and you're using what would work on TikTok over on LinkedIn, you're not going to get any results from it. I know it feels like you're putting all of your eggs in one basket when you pick just one social media platform. But, but let me tell you, if you want to make money as soon as possible in your business, you have to pick one, you have to nail it, you have to learn it and you have to create some kind of reusable system to be on there and then you can start branching out onto other platforms. And if you need any help with this. Hi, I'm Katie McManus, I'm your practical business strategist and I have a free group coaching call this Friday called Brave Biz labs. It's at 11am Eastern. It is free for everyone in my community. And any question you have on how to get started, how to get high paying clients, market yourself, sell yourself, all the things, I answer those questions on that call. And if you wanna register for that, then just go to the Schlinky in my NIO and sign up. So I hope to see you there. And if you're feeling discouraged, if you feel like this is hard and you just don't get it, I want you to be so kind to yourself. You are doing something that you have never done before. And you're probably doing it trying to figure it out on your own. Okay, that's really impressive. You are smart and capable and you can do this. And also, it doesn't mean anything bad about you if you need to ask for help.
