Short YouTube #shorts clip (Katie McManus) contrasting attraction marketing with cold outreach. The speakers note that writing a LinkedIn sales post can take about an hour for newer writers, and argue that spending time writing posts (e.g., four hours a day) is preferable to spending that time cold-DMing people who may be annoyed or block you.
Now imagine also instead you were invested.
In doing an attraction marketing method.
And let's just say to write a Sales post for.
LinkedIn, it takes you an hour, you.
Know, because you're starting.
And you're not a good writer yet, you really have to think things through and you have to edit as you.
Go, it.
Takes a little longer.
So let's say instead of using four hours a day for a week to.
Just cold DM a bunch of people who are mostly going to be annoyed with you and then vow to never.
Ever work with you.
And they block you.
Let's say you devoted four hours a day to.
Writing posts for LinkedIn.
Posts that.
Speak to your ideal client, that name what they're struggling with, that talk about what they want more than anything, that invites them to book a call with you. And let's say each day you're doing four hours and in those four hours, you're just writing four posts because it takes you a while, you realize that's a month of content, right?