How you could launch a successful Travel Tourism Business!

Sam.

Hello, welcome to BizLab Live. I am Katie McManus, business strategist, the money mindset coach, and we have David.

Fryman, lawyer for startup founders and entrepreneurs.

And Tyler Cook, email marketing.

Welcome everyone and great to see you guys. I am a little upset that we got voted for not the topic I wanted to talk about. I was really excited to design like dog sitting businesses tonight, but we have travel tours instead and travel tours beat out. Oh my gosh, whoever's. Tyler, are those your dogs?

Yeah, probably. Sorry.

Luna, it's not. It's in the computer. The computer. It's okay, She's protecting me. Anyway, speaking of dogs, but we're here to design a travel tour business, so I'm curious, what's your experience? Let's, let's get the experience on the table of travel tours. What, what have you guys done?

I feel like I did more organized traveling when I was a kid. Then as an adult, I'm more of a let's just go somewhere and wing it type of traveler to. I, I know everyone's surprised about that, but, but I do remember as a kid like when we traveled we, you know, we had these tour guides and that would like arrange for activities and give us tours of different cities. So I was thinking about a travel tour is like an all inclusive agency type of business or a, like a one off specific activity like you, you know, travelers come to this particular complex or a certain theme that attracts travelers that are coming as part of their trip. Or is it like you sign up with this company and they arrange for your trip to London or Madrid or wherever?

Right, well, okay, so here's, here's the types of travel tours that I've come across in my, you know, illustrious life. So in high school there was a school trip and it was completely organized by this company. So each kid, I think only had to pay fourteen hundred dollars to be sent to Italy and France for like spring break. And it included the bus ride, included all the hotels, it included all the tickets to all the museums, it included all the food. Like I actually, I have no idea how they made money on it because it included a lot of things. Like what we had to cover was the airfare. Right, right. So there's that model that's like, you know, the, like have you seen the movie under the Tuscan Son? Like we're gay in a way.

I haven't, but I'll take it.

No. Oh, it's such a good. He gets the divorce and then her, her lesbian friends, like they get pregnant. So Then they can't go on their gay tour of Tuscany. They send her on the gay tour, but she's a single straight woman and she's like, great, now I'm on a gay tour in Tuscany. And then she ends up buying a house and living in Tuscany. It's a great movie. I highly recommend it. Anyway, so there's that extreme. There's also like, you know, going on tours of like the coliseum of local attractions.

Right.

It's interesting. In different comp. In different countries, you have to have special licensing to be a tour guide like that.

Really?

Yeah.

No idea.

Yeah. And. Hi, Steven. Welcome. And then of course, like, there's bike tours and there's wine tasting tours and there's food tours. Food tours in like New York City are massive.

Yeah.

So that's the first.

I like the first type because I think there's more interesting business ideas. I know you said you're wondering how like that particular company made money, but I'm thinking you can negotiate with vendors on the other side. If you can guarantee them a certain traffic, then you can get discounts there. You can have all sorts of strategic partnerships along the way. You know, interesting affiliate type of situations.

Right.

Yeah. You can also subcontract to local tour guides, which solves the problem of licensure. Your.

Your market gets a lot bigger too if you're just kind of focused on organizing, like planning and kind of organizing, making sure that all the details are. Are done. If you were, if you were focused on like wine tasting, you immediately exclude almost everybody who doesn't drink.

Right, right.

So Which, I mean, has its benefits, but also like, it has its drawbacks where you just have a smaller audience that you're targeting.

So.

Right. So like there's. I forget what it's called. It's out of Berkeley, California. It's not Outback Adventures, but it's like off trail adventures. I don't know.

They.

They. You can sign up for like a biking or running or a hiking tour of anywhere in the world pretty much. And the only reason I know about it is because I got it in my mind. I'm like, I like biking. I could guide those tours. I didn't.

Yeah, that's interesting. Also, I'm curious what your thoughts are on whether on. From a, well, a business, but more specifically marketing perspective. I feel like a tour organizing, a traveling organizing company is either gonna be focusing on we're affordable and we are easy, make it like easy and accessible, or we are luxury and we're gonna give you like a Primary. And I'm curious what your thoughts are on the pros and cons of reaching those niches.

Yeah, I mean, Tyler, what do you think?

Yeah, I mean, I've. I've worked with both sides where, you know, there's kind of the more family oriented. We're gonna organize everything, we're gonna get you here. That, that is definitely like the messaging really is. We're gonna make this easy, we're cost effective and things like that. The, the luxury. Your messaging definitely does change. You're a lot more exclusive, but you tend to have access to, I don't want to say like, better things, but like, better things, if that makes sense. Like, better. Better like. Or higher. Higher class. If that's, if that's, you know, appropriate. Higher class venues, events or I guess more exclusive events because you're charging typically more. You have deeper, like, business relationships with the different venues that you're going to. So you, you can typically also work out like, like special access for people too. So like one of the, One of the companies that I worked with for for a while, one of their, like, like vacation package was all around the PGA Tour.

Right.

But because he had done it and he developed really good relationships, he could get a lot of his. A lot of his clients like to actually meet some of the golfers and to kind of like get almost backstage passes to a lot of these places just by working through him instead of going somewhere else. And so there were some added benefits there just because, you know, you want to kind of deepen that relationship when you're focused on the luxury, higher end type stuff.

Right, right. You know, you're saying this and I'm like, yes. And also I'm thinking movies and I'm thinking how cool would it be if it was a travel company that gave you like, the movie experience? So as I was just talking about under the Tuscan sun, all the things that she did, it could be like a whole experience of that. And then the movie Crazy Rich Asians. Like, I want to go to Singapore and I want to go to the night markets, but I don't want to go to the night markets without a local to tell me what I should be ordering, you know, and all that stuff. But just, you know, that's where my brain went.

Yeah, I mean, the, like, travel agents is a little bit different, but, but. And they've. The Internet has kind of put most of them out of business.

Yeah.

Partly because it's not that hard to like, coordinate flights. And even if somebody, you know, is super busy or doesn't have the patience to do that, they could have assistance that can fairly, you know, the expertise needed. The connections with the airlines are less important than they used to be. But that's not necessarily true for the tour. The actual traveling experience where, you know, having relationships with the right clubs and restaurants really could make a difference by giving you a smoother experience and also by making money off the spread.

Right. Well, there's also a difference in like what the service is along the way. So if everyone's in a bus, are they carrying their own bags? You know, if, if they're going to golf courses, are their golf clubs going to be taken with them? Is that going to be managed in the background or do they have to manage it themselves?

Right. And we can have different tiers of, of as long as within you don't be too broad because then you just, you turn it into a marketing problem. You want your branding to either be where for everybody. We are definitely not for everybody. I feel like that's how you market luxury. It was like, but I, I, I'm, what I think they're, I think luxury. I'm leaning towards luxury here because the barriers to entry are higher. Right. When you're, it's very easy to compete with that model if you're just, you know, having relationships with all sorts of restaurants that are affordable. Whereas if we, if, if the company can establish like, you know, here are the best, most exquisite restaurants in this city and we can either you don't even need an exclusive, you just need an arrangement where you can guarantee a certain amount of traffic in exchange for them giving preferential treatment, waiving things like cancellation fees and just the kinds of things that make it feel luxurious to travel. You get VIP treatment at shows, at museums.

Well, I think where we're kind of crossing into is there's the travel tour where you're guiding them through an experience, or it's a concierge experience where you're paying for this high level membership and as a high level member, you're getting access to this network of places.

Yeah.

Which at that point, yes, that's great. But also you need to have like a capacity of members to make it worthwhile for all these places to sign on and for them, for you to get that level of members, you have to have them signed on. It's kind of like cart before the horse. I think Amex has done this really well. Right, right. Like an Amex preferred restaurant or an Amex preferred hotel and they have their concierge service. I think we're kind of leaking into that. That realm.

Yeah, I see you're saying focusing on, like, the tour experience. Yeah, I definitely see what you're saying.

So, I mean, like, say there's a three Michelin star. See, it's like a three Michelin star restaurant tour of. Of southern France.

Right.

And every night you're going to a new Michelin star. You could potentially buy out that restaurant for that night.

Right. You know, the relationships. And you would need the. Right. And that's. And that if you. If you can get that, you have a moat. Right. Like, that's your. Okay, I like this idea. Let's go there.

I also think people at that level don't want to be like, shuttle along like cattle. Like, here we go, five minutes for a picture at the Mona Lisa, and then we're gonna go over here. So it's like kind of like letting them arrive, saying, hey, listen, we're gonna be doing a tour of this, like the catacombs or of this museum over here, or you're gonna go to an atelier where they make this, like, very specific handbag or some perfume. And then. But you can also opt out and just go and adventure on your own. But we've bought out this restaurant tonight, and you're going to experience this delicacy or you experience this chef who, you know, normally you'd have to wait this long and you'd have to arrange a whole trip to be able to get in. Yeah, yeah, yeah.

No, I think. I think a big piece of. At least, you know, where my mind is going when it comes to marketing is a big piece of. This is like, really focusing in. Around experiences and like, unique and memorable experiences. Right. And so, you know, is there. Are there other things that you can kind of also tie with those restaurants that even make it a more unique or memorable experience, or tie two to three things together for a really interesting and memorable night and things like that.

Right, right, right. Yeah. So, I mean, there's history, there's cultural, there's nature, there's. I mean, there's just a spa experience also that you could incorporate, you know, and if you wanted to combine them all, I mean, if you could take people to a place like a historic Moroccan hammam in the south of France. Have you guys ever been to a hammam? It's great. So you go in and you strip down and they cover you in fermented olive oil, and then they send you into the steam room and you're just like, covered in, like, this, like, dark like gook and it, like in for 10 minutes and then you, they call you out and then they just scrub you down. And the sloths of skin that just come off you and you come out of there like three, three shades lighter from any tan you had. And your skin is so soft. But they also tell you not to go in the sun for like four days.

Okay, that doesn't sound as much fun as you built it up.

Feels good.

It sounds like you just got cooked like a rotisserie chicken and then they just scraped off the crust.

Yeah, I feel like. Yeah, like that's how you would if you were like, trying to turn a.

Chicken to, like, Jesse, like, I want.

To convince you to just like, That.

That went in a different direction than I was anticipating.

I want to know about Jesse's prom now.

Yeah, that, that. I think we got it. Jess, you gotta come up here and tell us about your problem, because that's different than what I had.

Anyway.

Most people want to get a tam.

Huh?

Most people want to get a tan and get a treatment and then like, also don't go in the sun for 40.

Right.

But yeah, all right, I hear it.

There's a delay. Okay, cool. I still want to hear about your. Your prom anyway. Okay. So I think it'll be easier if we narrow down, like, who we'd want to sell this to.

Yeah.

Jesse. Just for the record, Jesse Cohen, everyone is the most vanilla. I just want everyone to know.

Who.

Do we want to sell this to?

Do we want it kids or no kids?

I think kids over a certain age. So if you're taking me to a really nice restaurant, I do not want to bring my 5 year old because I'm just going to spend the whole night super frustrated at my 5 year old and 3 year old. And I'm gonna walk away from that just being like, oh my gosh, this is why we can't do anything ever.

Okay, I have an idea. Hear me out for a second counterpoint, because as you were talking, I think I had two thoughts. One, it is definitely harder to travel with kids, especially little kids. Also, I could definitely tell you as a parent, I'm sure, Tyler, you can better back me up here. Parents, like, spend more money on kids. Like, our sense of like, oh, do we really need this? Goes right out the window when it's like, oh my God, it's a diaper that, like, turns blue when it's wet. Like, I. Obviously I need that because that's like that, right? It's crazy, but people spend more money Second thing is it's harder. And so there's. Can you imagine, like I want a luxurious trip, I want to feel luxury and I want an experience, but I have young kids so I don't know what to do. So if you can like fit into that market where you are providing a kid friendly but still luxurious, high end experience, that's something that is much more difficult for a family to do on their own because that's what I'm in the back of my mind I'm thinking, okay, but like people travel all the time. Reasonably savvy people can still figure out how to have luxurious experience if you're willing to spend money. So, and this click for me. Can we find, can we wedge ourselves in there where we can provide a, an otherwise high end experience, but one that's kid friendly and therefore one that people would spend more money on because hey, it's their kids and two, because it's harder to do.

Right. Well you're, you're saying this and I'm like, yes. And it could be like there's a team of nannies that's just brought along the trip.

Okay, I would, I, I want that now.

Right?

Yeah.

So years.

I want that now. Yes, me too.

Well, here's how it could be is like it's a tour. So like you. Because I don't have kids, but I know changing sleeping arrangements every night is really jarring for children. So if you're doing say a two week trip, it's like four or five nights in each place, you know, depending on how much you want to move. There's an activity like mid morning that's kid friendly. It's taking them to do something cultural. It's taking them to go and see something cool. There could also be a photographer on the trip who's capturing like candid moments for each family and also like posing them in cool areas. So they're getting like all these, all these pictures the whole time they're taking.

Awesome. I like this, I like where you're going here.

Right. They're taking to like a nice restaurant for lunch that's, that has a kid's menu and like the restaurant has also been notified ahead of time of any like, you know, squeamish stuff because like, I don't know, I didn't eat that vegetables until I was 16. So I mean they're made aware of all, all those shenanigans. And then in the afternoon the kids are left with the nannies and they're able to go out and like do something that is more interesting to just adults. And then they come back, they're able to like hang out with their kids and have dinner with their kids, you know, while their kids eating and then they're taken out to a nice dinner.

Yeah. See, what's great about this idea is that I'm just thinking as like a parent who could potentially be marketed to on this, I don't even know how I would do that on my own. Like the other things, I feel like if I, if I worked hard enough or I had an assistant that was willing to do some of the legwork. Okay, it's nice to have a tour, but like I can kind of DIY most of that. Service providers, certain kinds of service providers. The biggest hurdle is convincing people you're better than DIY or showing them why it doesn't work. Even if you're successful, it's still a hurdle. You're still devoting whatever marketing capital you have to. Right. And here I think it's just a much easier sell.

Right.

Because you're, it's one thing to do it in your, where you live, which is hard enough.

Right.

But telling people you're going to travel, you're going to have a luxurious experience, you're going to bring your kids and they're not going to be a pain in the ass. And it's like that seems too good to be true. I want to hear more.

Right.

And that's like the niche. That's not. I feel like people aren't going to be like, yeah, I don't need that.

Right.

Right now I want to pay for it. But it's like it's an, it speaks to an obvious need.

Right, right. Well, then. I think then. And Tyler, do you have any more thoughts?

Yeah, I think when it comes to kids, again, thinking through like the marketing aspect of this, there's going to be an uphill battle of winning trust. Right. Like when you have young kids that are totally reliant on you, you tend to be very aware of who is going to be watching the kids.

Right.

Who's going to be taking care of them? Do I like them? Are they going to, you know, take care of the kids in a way that I would approve? So, you know, I think that that is, is going to be an interesting uphill battle for the company. How do you establish that trust? Is it letting the parents provide pre vet the, the nannies before even arriving at the location? Because I mean, no matter where you go, if you're in a new location that you have like zero experience with. There's always a bit of anxiety. Right. Because you don't know where things are. You're in a completely new location. You could potentially not speak the language. Like, all of those things in addition to. Okay, now. Now I have this stranger that is watching my kids, and I'm not going to be there.

So that.

That would be an interesting challenge in terms of the marketing of how you. How you kind of solve for trust.

Well, here's a. Here's an idea then. So, yes, during the signup process, they get to interview, like, the different nannies, but those nannies, that's like the established relationship. So next year, when you're looking at your. Your travel calendar and you're thinking, oh, I might want to do one of those tours, you're like, we really like Tiffany. Tiffany was amazing. You know, our daughters got along really well with her. She braided their hair. You know, they just had so much fun with her. What tours is she on next year? Because we want to have that experience. And I think the nannies, it has to be elevated. Right. So they're like early childhood education certified.

I think that. I mean, why do you think that's different than, like, every daycare, every kid venue, every kid's birthday party where you drop off your kid and meaning. I think on some level, it's. It's the vetting process. If you can establish that my hiring process for nannies is. Is rigorous, then people trust that. Because if you move care.com.

Yeah.

Is basically a way to find child care.

Yeah.

And they. I looked into them. Looked into them a couple times, and their vetting process is. Seems legit.

Right.

And if you're thinking, well, I want to make sure I'm comfortable, I'd say my ability to interview in any. Is much lower than meaning. So if I'm saying, well, I. I see what you did there, but I want to make sure I'm comfortable. What the hell do I know? I could be. It's a lot easier to scam a layperson and convince them that you're a charming child care person than it is to an organization. So, like, it's like. It's like, I get you want some level of comfort, but I think if you can show and you have, like, a very clear, rigorous process, you can sell that. There might be someone that's like, I want to bring my nanny or I want to. That person can go bring a nanny or, you know, and people do travel with child care, but the service we're providing is that. That's not on your head.

Right, Right.

That's really, that's really nice because now I get to travel knowing that I can have my kids with me when it's appropriate and, and where it's not appropriate. There's just like a system I plug into.

Right.

I don't have to start vetting nanny. I feel like that's more work for me.

Right. Well, I think having the option could be really helpful.

Yeah.

But I also, I want to just like own that like people have seen the movie Taken, David. And if you're traveling to like another country and like randos.

Okay, so, so you're right. Foreign travel. Yeah, I think. And, but, and here where potential legal issues come in. So when you're, when you're dealing with, with domestic, let's say so you'll have insurance policies when you're dealing with international travel. And I don't know what travel agents do or other international companies, but I would be much more comfortable with subcontracting and just white labeling your service off a trusted provider in that country that's native, that knows all those issues. Because otherwise I don't see. Without opening up an office in that place and hiring local staff yourself, I don't see how you can pull that off.

Right.

So you know, the domestic and the other thing that jumps out at me from a legal perspective is you. The service relies on a lot of moving parts on the back end. Right. You have a lot of relationships, you have a lot of contracts and a lot of providers that are freelancing here and there and of any of those don't work out, that's all going to be on you. And so you want to be really sure that one, you have a wide network with lots of backups. If you're telling people we're going to have a photographer show up, is going to create great pictures and people have. And it's just photographer that has no patience for kids and is.

Well, you don't hire that guy.

Right. But I'm saying you, you'd have to have contingency on. Contingency on contingency process to make sure you don't hire that guy because it's. And, and make sure that you know, if you're guaranteeing these vendors a certain minimum that you've worked out your numbers so that if, if you bomb or there's a covet outbreak and travel restrictions that you don't get stuck. So you'd want to make sure your numbers work out. So if you, if you're getting a deal with certain vendors because you're promising a minimum. Make sure on your end, if you can't make that minimum for this week or this month, at what point are you out of business? And at what point can you weather that? Because if it's a really good deal, it still might be worth it for you.

Right? Right. Yeah.

And to be super clear in your contracts, who bears the risk of loss? Anytime you're dealing with. With two parties are entering into a contract and you both are relying on something else to happen in order for you to provide your service, it's got to be clear that if it. For whatever reason, it doesn't happen. Who's eating that? Or are you splitting it or. And you want it to be however you negotiate it, because everything is. Is negotiable. However you work it out, make it clear who's responsible for what. Which of your vendors are responsible for additional staff or equipment or anything like that to make sure that whatever happens, it's just a matter of, well, okay, well, what does it say?

Yeah, I want to. Yes. And all this. You also want to get really clear on what currency you're operating in.

Oh, yeah.

Because if currency changes at all and you're doing mainly in dollars, or if all your vendors are in dollars and you're in pounds, like, you're gonna be.

Yeah, you know, we'll do it all in Bitcoin account at ftx.

I was gonna say, yeah, FTX all the way.

Run premium tours in the Bahamas. The full FTX experience. You go and you get arrested by locals. The extradite.

I got it. Yep. Well, I. Can I just throw a monkey wrench into this plan? So one of the best, best, best tours I've ever been on. While I was traveling, I was in Rome, and this app no longer exists, but it was an app where you could go and you could, like, do a walking tour by yourself. And I did this walking tour through the Jewish ghetto of Rome. And it was like, if by someone who had survived World War II and, like, was. Was a Jew living in Rome. And, like, he taught. You heard his whole story and his whole, like, you know, how he explained how he survived. And, like, here's the bar that, like, he had to run out the back, and here's where, you know, his childhood friend lived. And there. I mean, obviously, like, that's a very heavy tour to be on, but there's a way, if. If there's a tour that you could do that's like, here are the best bagels in the neighborhood. You could almost create partnerships with those businesses that they're paying to be featured, but you're genuinely like promoting their, their best options on their menu. But you're also, you could tie in different influencers into it so that they could do the tour or they could like promote it and fold it in with all that. So we do super luxury or we could do an app model.

Yeah. Yeah. So I think, I mean I think international is maybe I'm just not thinking big enough. But if you're starting up subcontracting and white labeling is the easiest way to do it, in which case you pay in dollars. You get paid in dollars and let them deal with the risk, which seems to be the end of your, you know, from a country that is reliant on tourism, you already have that business model worked out. Because we take for granted in the US that, you know, dollars, we just take dollars for granted. Most countries don't take that for granted and have, you know, ways of, of building that into different tourist related businesses. So I'm thinking domestically. But yeah, the, the, I think the, the luxury model and the kid model really stands out the more I'm thinking about it because there people spend. I. My family convinced me I had been resistant for several years, but I lost. I gave in. And we are finally going to Disney World.

Oh, that's actually a great point. Expensive af and I would like, I.

Can'T even remember the last time I spent that kind of. We're going for like three days and I can't remember the time I spent like before kids or single. I just, I mean I traveled perfectly fine. I stayed in hotels. But, but just the scale is just like, it's not even close. Like people, foreign experience. And if it becomes a thing where, you know, you have kids of a certain age, you're gonna go to Disney World. That's just like. And if you don't, they're gonna hear from all their friends and eventually you will be overwhelmed by like the kid pressure.

Yeah.

When are we going to Disney? When are we going to Disney? And that becomes a thing in your marketing and that's to Disney's credit. They turn themselves into the kind of brand where kids feel weird in school if they haven't gone to Disney or you know, plug in your favorite thing for that age and that demographic. But there are certain kid activities where parents can, you know, it's cute to see new parents be, oh, I would never do this for my kids or that seems excessive. And you see them like, you know, zombie walking around like three years later. Obviously, they couldn't withstand the pressure, but that's. To me, that's the marketing point, which is that if you turn it into something that is so much fun with kids, that they talk about with their friends and they talk about it in school, and it's the kind of experience that, again, you can't recreate. Disney. It's Disney. Right. Disney owns those characters.

They.

They're providing an experience that literally no one else can provide. And so. And that gives them a huge marketing advantage if we're providing luxury travel that is kid friendly and all inclusive. I'm liking this idea anyway. I'm just trying to convince. I'm just. The more I think about it, I love it.

Well, and here's the cool thing is, like, you can create fun, fun experiences for kids anywhere.

Right?

You know, like, you take Italy and you could have them set up with a chef who teaches them how to make pasta. And kids are gonna have a, like, amazing time doing that.

Yeah, yeah.

You know, you could have them learn how to do any number of things, and it's. It becomes this whole experience.

Yeah, yeah, yeah. I'm. I'm in. Let's do it.

Yeah, yeah.

And I think. I think the positioning would be really interesting where it's like, hey, we're gonna, you know, plan everything out. We're gonna have activities for your kids, but while they're distracted, guess what you get to do. Parents, you don't have to worry about your kids. You can do what you want. Yeah, yeah, I'm down. Shut up and take my money.

Yeah, I mean, I think. Well, I think, you know, they're saying not probably at the most luxurious hotel out there, but nice.

Like you're finding. Yeah. You're finding a kid friendly.

Yeah.

Right.

You know, I can't hotel, but not anything exorbitant.

Right?

Yeah. You're also handling like, you're handling. There needs to be a rollaway caught. There needs to be this many things in the room when we get there. The parents don't have to have that conversation in a different language with someone who doesn't understand them.

Right.

You know, these are the food preferences. We're communicating this ahead of time so there's no, like, weird misunderstanding.

A lot of those things, people that either don't have kids or have grown kids and have gotten used to traveling without kids forget. And you take for granted. There's a lot of those little things, the kind of things that make traveling really stressful for parents of young kids. You can speak specifically to those pain points Yeah, I can see it being really compelling. People might even take fewer trips. When they do take a trip, they can do it in a way that is really just. They actually get a vacation, too.

Right. Right. I have a cute idea that I think it would be really fun to, like, help them track all the stuff that goes to the family, because kids have a lot of stuff. Right. There are bags on bags on bags on bags, and then there's the parents stuff, and then there's the children themselves, then there's the strollers. So each family that's traveling together, like, one family could be, like, the ducks, and the next one could be the owls, and the next one could be the sparrows. And they're given, like, little lanyards almost that, like, the kids wear, you know, to, you know, show that I'm in the duck family. And. And all the bags have a little, like, duck ribbon that's tied onto it. So that way it's so easy for the people who are, you know, coordinating all the things and all the people.

Yeah, I like.

Yeah, yeah, that's a good idea. I mean, my. So my parents took us down to Mexico, like, a year and a year ago or so like that, and they worked through, like, a travel agent, and we didn't. Like, they just got basically everything organized. And I will tell you, we had a stroller, a wagon, and two car seats, plus all of our luggage, plus the kids. And I was seeing red by the time we landed in Mexico, where I was just like, I do not want to travel ever, ever again.

Yeah, but how nice would that be for you to show up at the. At the airport having already received all these labels?

Right.

You have them on the backs, and they have, like, a scanning thing so that, like, you're able to scan, like, here's what we're bringing, and blah, blah, blah, blah. And then you get to the other end, and there's just, you know, couriers there who are like, great, we've got the bags. Point them to us. We're going to make sure that they get to your rooms. Here's the bus. Hop on. Here's, you know, a glass of Prosecco if you drink, or, you know, some sparkling water if you don't. And take a deep breath, and here's some snacks for the kids. We're going to get to the hotel. You're going to relax. Tomorrow we have all these activities.

Yeah. And, Tyler, think about how much you would pay to not see red when you land that delta. Between what it costs and what you would pay is the profit of the company. Right, right. The amount of money. And you could just like think it through. The trip cost X much. Regardless of who's paying for it, whether your parents or you're paying for it, it costs certain amount of money. And if all the adults can go from seeing red to just like relieving some of that pressure, I just think that you could justify a tremendous premium.

Yeah, yeah, I think that. I think the messaging is, is easy, quote unquote, in a sense, because it's like, you know, when, when mom and dad are really frustrated and stressed out and overwhelmed and then you have, you know, your child that's like, hey, what are we doing now? What are we doing now? Why are they doing that?

What?

And they like cannot stop asking questions. You have tremendous parent guilt when you go, shut up for five minutes so I can focus on getting us where we need to go, you know? And so if you can say, hey, you will completely avoid that conversation. That's where there's weight in gold, you.

Know, all you have to do is hire a bunch of influencers to make TikTok videos of like, parents just absolutely losing their shit. And that's your brand. That's it. That's your whole brand. Like, like, you know, if this family is like, well dressed, family goes in tow on their way to the airport, comes back like, clothes are ripped, disheveled, like kids just like whacking each other. Missing the kid. Like, you start with three, you come back with two.

Have you. Did either of you ever watch Modern Family?

Yeah.

Okay, so that, that episode where they're all going to Hawaii.

Yeah.

And Claire's like, phil, this, this is not a vacation for me. This is a. Yeah, they work trip. I have three children. I have to make sure survive this.

Yeah.

Don't get in trouble and don't do this. Like, I, I'm not relaxing here. You know, think of the moms who would actually be able to relax.

Huge.

Yeah, there's, there's always that joke of you need a vacation from the vacation because the vacation is so stressful. Right. I mean, there's a big piece of messaging. Hey, you're, you're not going to need that vacation after the vacation because you're actually going to have one, you know. Interesting, interesting. I think we're onto something here. Does anybody know of any existing companies that actually do this?

No, no.

I was going to ask if there's anyone. I actually don't know anything about the travel industry. I'm really curious if there's anyone Watching that is connected to the industry or has worked in it before. Do you think it's feasible? Does it sound practical? Are we missing something? I'm super curious because I. Yeah, I'm thinking it through and I'm liking it more and more.

Yeah. Well, and the other thing. So I used to work in hospitality for like the first 10 years of my working life, which I mean I started working when I was like 14, so you know, whatever. But the resort that I worked at through college, it's like five star, five diamond. They have this children's center and they literally had the playground designed by the same set designers who did Pirates of the Caribbean. Phenomenal. It's gorgeous. I mean it costs at minimum $900 a night to stay there. But you know, if you could create partnerships with different places who have like nice facilities like that, you know, have the nannies go with the kids to that location and hang out for a day and have that be an experience. Wow. Because it's already kid friendly. It's already kind of contained, you know, without locking them in someplace.

Yeah.

Yes. Yeah. And, and one. So I guess like launching this. Right. I think that wanted you'd have to have a good folks focus around kids and like kids activities.

Right.

And have like a good, you know, schedule, if you will, or itinerary for different places.

1.

One important aspect to a vacations is.

Yeah.

I mean we are like, yes, parents do kind of want to get away from their kids and get a break, but it's also like you want to make memories with the kids and so you want to have some activities where it's a little bit more combined and then obviously separate and things like that. Once you kind of figure out those details then I think it's all about just getting, you know, sharing the experience so showing what things could be like by using you over somebody else and how much better. You know, I think, I think it'd be interesting to have a lot of, you know, on your website testimonials from kids who are, who are talking about their experience. Because one, it's going to be freaking adorable, right. And then two, they're going to be absolutely hilarious with what like sticks out to them and how they reply back to things. And so parents are going to love that and then they're going to see all that and they're going to be like, I want that for my kids. So yeah, here's all of my money. Take it all. All of it.

Yeah. Well, I think what would be cool is, you know, maybe you start off with like three locations, you know, and maybe that you don't change locations while you're there. It's like a week long vacation. You know, you go to Paris, you go to Rome, you go to somewhere else. And the first couple rounds of it, you do it kind of, you know, just to break even to cover the cost so that you can get those testimonials, so that you can get that footage, so you can get those pictures.

Yeah.

You know, you could almost even like before you start with kind of depending on your background and, and you know, if you could even organize an entire vacation, you could almost do it really hyper locally. Right. Where you're taking a group of kids two different places to try to like test out what kind of seems to resonate just to get some like categories of things that you could do and then you just start expanding from there. I mean, that would be a really good way to get contact information, even that then you could go back and say, hey, it seemed like your kids really enjoyed this. Did you know that you could also have this really epic vacation with your kids and you love.

Yeah.

And I think that would be a great growth, growth tactic there.

Right, right. So I mean, I'm thinking a great place to start for marketing this would be creating some partnerships with some like mom influencers who are in that like, higher net worth space.

Yeah.

I think private preschools are also like anyone, if you can do some like targeted Facebook ads to people who are, you know, who follow those kinds of pages, I think also let's do it.

Okay. Yeah.

But I also think like, you know, houses of worship, you know, Mormons, we.

Have tons of kids.

Well, I was going to say, you know, than Catholics. I come from a Catholic background, but yeah, sure, Mormons too. Yeah.

So I was, I was gonna say in, in the Jewish community because of, in the observing Jewish community, there's food restrictions because.

Right.

And so being able to keep a kosher diet when you travel is just like its own challenge, which has sprouted up a cottage industry of kosher traveling all over the. And one of the nice things about those industries is that because it's super niche, it's much easier to market to. Because you know exactly who you're talking to. A tiny, tiny subset of the broader community. And also because the premium is built in. Right. Like the alternative isn't really there. The DIY is much harder for all the same reasons.

Right.

And here when it comes to the main downside, I see, or at least the biggest hurdle is that everything we're talking about costs a lot of money.

Yeah.

And it's a lot of money that has to be up front because insurance policies, you have to probably, even if your vendors are willing to absorb some risk of loss, if no one shows up, you're going to have to put deposits down, you're going to have to book hotels. And so, you know, right at the outset, there is a. It's an expensive business to start, but it seems to be a lot of upside.

Yeah, I think honestly it would be worth, you know, raising some money and just spending it up front. Because I think once you have all these things and you can afford to like, show proof of concept and then establish these relationships and then I don't think we're gonna have a. As if we're already starting this. I don't think they'd have a problem with getting return business.

Yeah.

You know, because. And also referrals, like, referral would be a huge base.

Well, but like, not only like referrals, but even families wanting to travel together. Right. Like, we were good friends with a few families that all have kids within a year of each other. Right. And part of the reason why we got to be good friends is our kids became friends and we got to know the parents better and it works out that way. So it's like, oh, hey, like, we're going on this awesome vacation and it's actually going to be a vacation. And we know that you have also complained about going on vacation and it not being a vacation, so why don't you come with us and then, you know, our kids can play together, they'll have activities, we'll make some awesome memories. But then also, while they are getting taken care of, we could go out and have fun, you know, as. As like the parents and things like that. So, yeah, referrals and even just like families wanting to vacation together, I think you could easily get two or three families together. And so then you're selling like group vacations kind of.

Right, Totally.

Yeah. I think also that that spurred on, like, next door might also be a really great place to advertise, you know, if you can figure out geographically where people will typically book for these kinds of vacations.

Yeah, I'm sold. Yeah.

Yeah, me too. I'm in. If there's a company out there that already does this, hit me up.

I'm in.

If somebody starts this company, let me know. I'm in.

Yeah, I'm going to give you my credit card now. One second.

Well, I mean, this is actually as someone who doesn't have kids, doesn't want kids, likes kids, but also, like, enjoys handing them back. I actually don't like traveling with my friends kids because I end up being the ipso facto babysitter or childminder because, like, they're getting a break.

Interesting.

Right? And so like, even your, you know, a single, childish, childless friends who, like, love you and want to spend time with you and want to go on this adventure with you, this is really troubling because then they get. They obviously care about your kids too and want to spend time with them, but they don't want to end up being the babysitter. Right.

Yeah.

Because how often do you guys hang out with. With like a friend or a family member who doesn't have kids? And, like, your kids are climbing all over them.

Right. And I'm thinking, what a treat for them, because my kids are adorable. But.

But here you are, you're, like, trying to have a beverage and some. That kid keeps knocking you over, like.

Yeah.

And it is funny. And it is enjoyable, but it's funny. Enjoyable for an evening.

Right.

You signed up for, like, for a week vacation. It's exhausting.

Yeah.

So. Yeah.

And if you're thinking of selling to me, if anyone has this, I'm gonna be in Disney in two weeks and when I come back and I'm like a chicken without the head, that's when you can pitch me.

Yes.

What day do you get back, David?

Oh, I can ship your kids out to New York. So good.

This is awesome. This is a good idea. I like this idea a lot.

I. I have to say I was not at all excited about this topic, but I am now excited about it.

All right. If anyone, if anyone's watching, wants to build this reach out to us, we'll be reasonable in our commission.

Yep. But we will also offer an advisory package.

Yeah, we should do that.

Yes, let's do that. Yeah.

Another business idea.

I know, right?

For next time.

Add that to the. Add that to the jar.

Well, guys, this has been so much fun as always. I know. Tyler has to scattle for an appointment.

Yep.

Oh, we'll be time. So anyway, thanks everyone for watching. Thank you for watching. Yes. I'm Katie McManus.

I'm David Fryman.

And I'm Tyler Cook.

All right. And this is Bizlab Live. We're going to arrange another time to do this offline, but we look forward to seeing you next time we do BizLab Live. And if you have any suggestions for business ideas you want us to flesh out on the show, please DM any one of us. And have a great night. Bye.