Katie McManus admits she overcommitted to four social platforms at once with an unrealistic posting schedule she couldn't keep. Her social media manager Jess pointed out the new platforms weren't bringing clients anyway, so the failure didn't actually hurt the business.
Chapters
Had a complete meltdown to my social media manager a couple of years ago because I had set this expectation for myself. Even though I tell all my clients different, I had become prominent on LinkedIn and had a really steady posting schedule for it. Like, it was just baked into my routine. And then I was like, okay, cool. And then now I'm gonna do TikTok, Pinterest, and Instagram all at the same time. Counter to every bit of advice I give every one of my clients. It's too much. And so I assigned myself the work. I planned the plan, and then I didn't do the plan. I had freak out because I was robbing dopamine for myself and I wasn't getting other stuff done. Jess called me out on it. She was like, okay, cool. Were you ever getting clients from these other platforms? And at the time, I wasn't. She's like, okay, cool. So you not doing it is actually not hurting you in any way, shape or form. Right. It's not like you're. You're missing out on business because the business isn't there yet, because you haven't done it yet.