Katie McManus asks how millennials explain Gen Z memes like "coconut tree" and "Brat Charlie" to their boomer parents. She praises Kamala Harris's campaign for connecting with Gen Z through user-generated content and shares how seeing Harris speak in Provincetown renewed her hope for the election.
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Every single millennial American right now is trying to figure out how to explain all the Gen Z, like Brat Charlie Coconut Tree stuff with Kamala Harris to their boomer parents. And guys, how are you doing it? Because I'm struggling. I don't even really understand it, but I'm all of a sudden the expert in my family because I spend a lot of time on social media, but I'm not on that social media. So what you got for me? Please put it in the comments. And can we have like a little, like, marketing strategy moment where we just appreciate the absolute genius that her team has come up with where they're just leaning into the user generated content that Gen Z is creating for her. Like, they're, they're leaning into some of this, like, really unhinged shit no politician has leaned into before in this way. And it is brilliant because not only, not only is it creating content that they're not having to pay their team for, but it is getting a whole generation that everyone was worried about not voting, getting them involved. It's not even like getting them involved. It's like they're already a part of the campaign. And it's inspiring so many young people to start creating content for the campaign just, you know, of their own free will, in their own spare time, which, I mean, I'm. This is the first time I felt hopeful about this election in a really long time. And I will say this. I saw Kamala speak on Saturday. Here, I'm gonna show you a picture. So this is a picture I took of her at the talk that I went to on Saturday in Provincetown on Cape Cod. She was absolutely incredible. And I honestly walked away from that event with hope for the first time since the selection started. And I have to say, the news the next day that she was running, I really wasn't surprised. I just wasn't. It was just the energy of this event was all about her. It wasn't about Biden. So I'm really excited to see what comes in November. But again, if anyone understands what's happening in the Gen Z side so that we can all explain to our boomer parents, I'd so appreciate it.
