In this introductory video, Katie McManus welcomes viewers to the "Missing Link" LinkedIn training program. She shares her personal background—nearly 18,000 followers, earning $80,000‑$250,000 annually from LinkedIn without cold DMs, and having succeeded with fewer than 5,000 followers—to debunk the myth that massive followings are required. Katie outlines the course’s philosophy: short, action‑oriented videos that focus on doing rather than consuming endless content. She establishes five core rules for sustainable LinkedIn growth: (1) avoid pod behavior and fake engagement, (2) be patient with yourself, (3) make small, incremental changes rather than sweeping overhauls, (4) operate publicly to get real feedback, and (5) stay uncomfortable and trust the process. The program’s curriculum is presented as a five‑step sequence—mindset, complete profile makeover, community building (without posting or cold DMs), content creation for engagement and client attraction, and a customizable four‑month content plan. Katie emphasizes that the system is designed for long‑term, automated client acquisition, and invites learners to proceed to the mindset module.
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Hello and welcome to the Missing Link. This is a little intro video to get you all set so you understand what you're getting yourself into and to set some good expectations. So, first and foremost, welcome. I'm Katie McManus. And just to give you a little background on me, of course, you probably already know me from LinkedIn or from wherever you've discovered me from, but upon making this course, I have just shy of 18,000 followers. I know there are a lot of folks who are training on LinkedIn and showing people how to make lots of money and get clients. And they say that you need to have a gazillion followers in order to do so. I think that's bullshit. I think you can do so with a micro following. And in fact, I started making a ton of money from LinkedIn when I had less than 5,000 followers. So if I can do it, you can do it too. As of now, I have made between $80,000 and $250,000 per year solely from clients that I attracted through LinkedIn and only by posting content and interacting with other folks. I have never sent a cold DM in my life and I don't plan on it. I have also helped hundreds of new business owners and business owners who've been around for a while but wanted to get into the LinkedIn game to use LinkedIn to attract their ideal clients. And up until now, I have done this either by working with folks one on one in other group programs or through my free Brave Biz Lab call that I do once a month on the fourth Friday of the month. If you ever want to join that, go for it. There are links to it on my website. But I am so excited to be bringing this full training to you today. So what can you expect from this course? Okay, so first and foremost, I hate those courses that are are like 70 hours long and they make that a selling point that you have all these videos to watch. Well, I know you, and I know that you are busy and you are short on time. So we're going to make this short and sweet. The videos will be as short as possible. The videos will also be very action oriented. I'm going to show you what you need to do and then I'm going to send you off to go and do it. I'm not going to be telling you a whole bunch of useless, extraneous background stories. I'm just going to tell you, here's what you need to do, here's how you do it. Now go and do it. All right? Also, I want you to be prepared that this does take time. I know that there are a lot of courses for sale out there that promise you're going to make a certain amount of money in a certain amount of days. This is not that. What I am training you on here in the missing link is how to create a. That attracts your ideal clients to work with you consistently. That is sustainable. Okay? So that a year from now, two years from now, three years from now, if you want to take a couple months off, if you want to be lazy, your LinkedIn profile will continue to work for you and continue to go out and get those clients for you. Some rules to live by in the missing link world. Okay, so first and foremost, no pod behavior, please. If you're not familiar with what a pod is, it is a group of people that basically make an agreement together, say, saying, okay, well, when I post something, I'm going to share the link to that post to this little group, and then everyone who sees that has to immediately go and comment on it. That is not effective. It's also fake engagement. It will not get you the things that really matter, which is clients and money. It will get you likes and it will get you comments, and that's about it. It will actually hurt your chances of being able to use LinkedIn to get clients because what it actually does is it trains the algorithm to show you to more people who are also desperate for likes and comments and followers. Okay? So no pod behavior. It's a rule that I'm making for you right now for your own benefit. I know it's going to feel like an uphill slog for a little while to get likes and comments and followers, but trust the process. It just takes time. The second rule to live by is be patient with yourself. Okay? I know you're probably a high achiever. You're probably extremely capable, and it's really hard to do something that you've never done before. You expect yourself to be perfect right away. Let's let that go, okay? Be patient with yourself. This is a process. That brings me to rule number three. We're going to iterate one by one, okay? We're going to make small incremental changes to your strategy, to your profile, to how you're rolling out your content. And we're going to see what makes the biggest difference, okay? For everyone, this is going to be slightly different, right? And the last thing I want you to do is, is to throw the baby out with the bath water to change absolutely everything overnight, because if it doesn't work Then you're going to be left scratching your head and really, really frustrated that you put in all that time and effort into making all these changes. I want you to make the smallest possible change as you can and see if that's the one tiny thing that can make a difference to help you start attracting clients and making more money. If it doesn't work, you haven't expended a ton of time and energy to do it. And you can always make more changes along the way. Okay? The fourth rule is this is going to be a little scary for you, but you have to do this in public, okay? There's going to be no figuring it out in the privacy of your home office or your dining room table and making it perfect and tweaking it and doing this and doing that and then finally letting it out there. We're going to do it all in public because you and I have very, very capable minds. However, we're not your ideal client. Your ideal clients will always have the final say about whether or not your marketing works, okay? And the only way we get to figure out if it's working and attracting them is if you put it out there. Okay? So you're going to be changing your profile in public. You're going to be posting content before you feel ready. And that is part of the program, okay? And rule number five goes along with it. You're committing to being uncomfortable, okay? There's a part of your mind that's going to tell you, no, don't do that, don't share this, don't, don't post this, don't comment that, don't respond like this in the DMs. It's weird, right? And that part of your brain is the fear part of your brain. Its only job is to keep you safe. However, it doesn't have a good gauge for what is actual danger. Okay? So there are going to be things in this program that you're going to be like, oh, God, I don't know about that. And please just trust the process. You're going to be fine. And remember that you own this social media account, so you can always hit the delete button. You can always change it back after the fact if it doesn't work. So this program is very simple. We're going to keep it short, sweet and to the point. But here is where I want you to go next in the process. So, number one, I want you to go to the video about mindset. Mindset. Because if you don't have the right mindset about how this is going to go and how you want to be in the process with this whole strategy. None of the rest is going to work for you. Okay? So I want you to start off with mindset. After mindset, we're going to go into a complete profile makeover. I'm going to show you exactly what you need to do to turn your profile into a client attracting landing page. Third, we're going to focus on building your community. And you can do this without ever posting a single piece of content. Okay. And without sending any cold DMs to ask people to work with you. Fourth, we're going to be moving into learning how to write content so that you can A get engagement and B, attract clients. And then fifth but not least, we're going to be talking about your customizable content plan. Okay? So you actually get a four month customizable content plan with this program. This is going to be slightly different for everyone. So it's not going to be like everyone is on the same bandwagon doing the same exact thing. Okay. This is going to be about you and this is going to be about your ideal clients. So if you're ready, let's go. I'll see you in the next video. All about mindset. Sam.
