Katie McManus shows how to turn your LinkedIn profile into a client magnet instead of a resume. Start with your top fold, then fix your About section and Featured posts so prospects instantly see why they should hire you.
Hello and welcome to the Missing Link. Now, in this portion of the training, I'm going to be going through how we're going to make over your profile. And before we get into it, I want to just give you a little high level overview of what we're looking at and why it's so important also to make over your profile. How we were trained to do our LinkedIn profiles early, early on in the beginning of the platform existing was that this is an online representation of your resume and that's great. If you're looking for a job, it doesn't help you. However, if you're looking to attract clients. And the reason being is that when someone is assessing your LinkedIn to see if you are a good enough candidate for a job, they are looking for very specific information that indicates your skills, your qualities, your background, all those things, and they know what lingo to look for. When a potential client, however, comes to your profile and they're looking to see, you know, is this person relevant to me? A potential client doesn't know how to connect the fact that you're captain of the volleyball team back in college to, oh, this person can help me with my leadership skills. They just don't. And we want to make it as little work as possible for our ideal clients to arrive to our profiles and be like, oh my God, this is the person who can help me finally, right? We don't want them to have to do any mental gymnastics to try, try to connect your background and your skills with. I have this problem and this is the person I should pay some money to help me solve it. All right? So that said, I'm going to go through in this video, just show you the different portions of the profile that are going to be really important to edit. I do have the paid version of LinkedIn. I don't think it's necessary for everyone to have the paid version. If you have it, great. If you don't have it, then do not worry about buying it. There are a few ways you can make sure that your links and everything are here. However, if you don't have it and my profile looks a little different to yours, that's okay. Okay, there's nothing wrong with your profile, so let's get into it, shall we? So here is my profile. Okay, so here at the beginning, this is what I call the top fold. Everything in this box from the background picture, your tagline, your location, all these buttons, your profile picture, these are all in the top fold. Okay? So if you're old school and you get Newspapers, anything that's on the front page. On that top fold is thing that people are most likely to see. Okay, the top fold of your profile is going to be the most important part. If you do nothing else, then I want you to make sure that you go through and you edit this portion. All right? So that's the top fold. Next down here we have our about section. And this is the one that usually needs the most amount of work and reworking. Don't worry about making this perfect on your first try. This is something that you're going to edit over time. Okay, Then we have your featured posts. And this is something that you're going to work on over time as well. It's not something you're going to develop overnight. Down here we have your activity, and this is just where all of your posts can be found. And then, of course, we have your experience. And then down here, none of this. I mean, honestly, experience, education, it doesn't really matter if you have any relevant licenses. It is. It is nice to have them listed here. But recommendations is a big thing. If you have existing clients or people who can speak to your work, I would reach out to them and I would ask them to write a review or recommendation for you. And that's pretty much it. So in the first video, we're going to be looking at different parts of the your profile as we go. I want you going and making changes to your profile. Okay? This is not just for entertainment. I know you love hearing me talk, but it is so important to take action as we go so that you can start attracting your ideal clients. All right, I'll see you in the next video.
