This is a YouTube transcript excerpt of Katie McManus discussing common ADHD-related challenges faced by business owners (time management, impulse control, shiny-object syndrome, and rejection sensitivity) and emphasizing that strategies must be personalized—what works for one person may not work for another. The segment offers concrete examples of how these struggles manifest in business decisions and marketing choices.
Chapters
Now, of course, people with ADHD generally have similar struggles, but for some, time management is harder than for others. Other clients have impulse control that they have to work on, especially when it comes to spending on their businesses. For a lot of my clients, it's focusing on the thing that they don't want to do in their business, but they have to because it's just a part of running a business. And for 99.9% of all my clients, we have to work through shiny object syndrome. Shiny Object syndrome shows up in how they want to market their work. They make it this wild hair idea that they should be on Instagram and then invest $2,000 a month on an Instagram specialist and then realize four months in, that's not where they should be. They may get an idea of a new program they want to launch, even though they just launched one program and one the month before and one the month before, you know. Another ADHD struggle that most business owners encounter at some point, and I count myself among them, is rejection sensitivity disorder. And there's so much potential rejection when you're starting a business. It's not just rejection when you invite someone to be a client. It's rejection when you post something and no one likes it. It's rejection when you host a webinar and only three people sign up for it and only one attends. It's rejection when you submit your name to speak at an event and you never hear back from them. There's perceived rejection when you're out with a bunch of friends and no one asks you how your new business is going and you assume that they think it's stupid and that you shouldn't be doing it and you've made a massive mistake even though they've just had too many drinks and didn't remember to ask. There's a different way for each person to work through each one of these struggles. Time management. There are strategies that work really well for me that will not work for another ADHD person.