A short YouTube #shorts clip (Read along with The Weeniecast) in which Katie McManus warns that creatives and coaches who stop marketing end up ‘running out of inventory’ (clients) and face inconsistent cash flow. She argues you must stay visible every day and maintain continuous marketing to keep a pipeline of prospective clients and avoid dips below cost-of-living.
Chapters
One of the reasons why the artist is constantly going broke is because they run out of inventory to sell. If you're a coach and you fill up your practice with 10 clients and you're working on those 10 clients and you kind of ignore your marketing, what happens when those clients start finishing? If you haven't been marketing the whole time, you start panicking. There's no pipeline. There's no list of people who are waiting to work with you. So you're kind of starting from scratch in your marketing. And you're probably going to dip down into like, four or five clients before you start backfilling them, which means you're going to dip below your cost of living and it's going to stop being fun. It's going to start being scary. Your number one priority every damn day is to be visible, because people can't hire you if they don't know that you exist. And remember that you cannot have consistent cash flow or a consistent business without consistent marketing.