Short video by Katie McManus arguing that entrepreneurs and service providers should share imperfections on social media to attract clients. She challenges the belief that online presence must be ‘perfect,’ explains the goal is to invite audience engagement (not merely showcase expertise), and previews reasons for why imperfections should be shared.
Chapters
One of the biggest challenges that I have to take a lot of my clients through is helping them get over this idea that for them to go online and get clients and build their business that they have to be perfect because that is just not true. The goal is not to show them how smart you are, it's to open the door for them to show up in your comments and appear smart themselves. Thankfully I've never struggled with addiction my past, but if I had I know for damn certain I would not want to have a bunch of people as clients who would find out potentially later down the line after hiring me that I struggled with addiction at some point in my life and then be like whoa, I feel like this isn't a good fit and back away from me. Then I want to scare them away up front. In this episode I'm going to tell you why you absolutely need to share your imperfections on social media.