Katie McManusKatie McManus · Practical Business Strategist Empowering Mission-Driven Entrepreneurs

Sign #4 - you're hiding in plain sight! I go through all five signs you're under attack from your

Name: Sign #4 - you're hiding in plain sight! I go through all five signs you're under attack from your
Uploaded: 2024-07-08T23:44:49+00:00
Duration: 59 s
Channel: Katie McManus
Description: Short YouTube monologue by Katie McManus advising small-business owners that a website alone won't attract clients; instead, proactive social media…

8 Jul 2024 · 1 min

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0:59

Short YouTube monologue by Katie McManus advising small-business owners that a website alone won't attract clients; instead, proactive social media visibility is necessary to drive traffic and validate credibility, unless the owner invests heavily in SEO/ads. The speaker uses a garage-sign metaphor to emphasize that a site with no external visibility is ineffective.

Chapters

I'm talking to you. You know who you are. You've designed a website and you're waiting and then you don't get any clients from it, so you go and you edit the website and maybe you change your niche. So then you go and edit it again and then you get new pictures taken, so then you go and upload the new pictures on the website and then it doesn't look quite right, so then you re edit the whole site. Unless you are pouring thousands upon thousands of dollars into SEO and ads to drive people to your website, which most of us, when we're starting businesses, cannot afford to do, people are going to find your website through you being visible on social media, you being proactive and putting yourself out there. You know, people are going to go to your website to verify that you are who you say you are. No one's going to like, stumble upon your website just magically on the interwebs and think, oh, my God, this is like so serendipitous. I was just talking about needing a coach for this kind of problem. It feels like you're being brave. It feels like you're putting yourself out there. You're basically putting up a sign that your business is open and then hanging it in your garage with the door closed.