Katie McManus tells small business owners you'll have to learn marketing, social media, video, email, websites, speaking, livestreams, and podcasts. Perfectionism kills progress. Ask yourself what half-assed looks like and ship it anyway.
Chapters
I'm about to prescribe your perfectionist cure. Get used to being bad at stuff. Because when you start a business, let me tell you, it's not just offering the service that you're going to be selling. It is doing a buttload of other stuff that you've never done before. And it's not just sales that you're going to be bad at. It's marketing. It's writing content for social media. It's creating video content for social media. It's learning how to use an email marketing system. It's understanding how to create a website or how to have someone else create a website and then knowing how to tell if it's good or not. It's learning how to speak. It's learning how to go on a live stream. It's learning how to be on a podcast. There are so many skills that you're gonna have to learn when you start the business that you're just gonna have to suffer through being really shitty at for the first dozen times you do it or more. And if you don't have a resilience to being bad at it, then, my friend, I'm sorry, starting a business just isn't for you. The reason we're afraid of being bad at stuff is because we expect ourselves to be perfect at it. We don't think anything is worth doing if we can't do it perfectly. And this is so hard for people with adhd. Right? Tactics that I find really helpful. When you're trying to build your resilience to being bad at sh T. You have to fail on purpose. Correction, not punishment. We want to look at what would half assed look like? Because oftentimes half assed is more than enough. Half assed is done. Whereas waiting for perfect is never done. Because perfect is a moving target. Perfect will never happen. Excellent.