Stop Promoting Yourself!

I can taste yo, yo, yo, I can taste yo, yo, yo, yo I can taste. Hello and good evening, everyone. I'm Katie McManus, business strategist and money mindset coach. Coming to you live on a few different platforms tonight. We have the Facebook's, LinkedIn, YouTube and Instagram. Actually, I'm going to pull Instagram so that I can see comments when they come in without seeing the double thing because it tends to be a little weird. If you guys are going live at all on Streamyard, one of the things you'll notice is that you can go live on Instagram now. But the only thing that's annoying about it is that Instagram will be delayed. So if you're looking at the Instagram video along with the normal video, it's just such a brain trip because it's on that delay and you have to turn the sound off, obviously. But unfortunately, the comments from LinkedIn don't get pulled into Streamyard yet. Yet. Hopefully they're working on that. Anyway, tonight I want to talk about something that so many people struggle with. And this is my clients. This is people across the gambit, all right? And this is how to market yourself, how to promote yourself. And I want to start off with why we have such a problem with it. Okay? So if you've been on social media, which, hello, if you're watching me, you are welcome. Chances are you have seen some really douchey smell self promotion, for lack of a better term for it. There are a ton of people out there who have no problem, you know, talking about how great they are and how wonderful they are and how, like, accomplished they are and how beautiful and successful they are and blah, blah, blah, blah, blah. And a lot of them are full of shit. Let's be real. If you have to tell people that you're really successful, if you have to tell people that you're really smart and all these other things. Are you? Are you. I had a roommate. I had a roommate for a short period of time who just always liked to talk about what an easygoing, laid back guy he was. He was a very nice human being, but he was not. He was not laid back and he was not easygoing, like a very nice human being, but I would not use those adjectives to describe him. If people have to tell you who they are, then I really question it. Really question it. But anyway, so. So it's normal to, when you have to go and promote yourself because you started a business to feel all kinds of ways about it, right? Because you are really just Comparing yourself to these sleazy people who, you know, just. You don't trust. You see their stuff, and you're like, okay, cool, if it's true, but I don't really trust something about this. And obviously, you're more trustworthy. And obviously you want your audience to trust you, and you want to do it in a way you want them to. You want to be able to promote your work in a way that isn't sleazy, that allows people to feel connected with you, but also doesn't make you feel like you're being super braggy and egotistic. All right. All valid. All valid. And it's totally possible to promote your business and your work without bragging about yourself. And this is what I train on in all of my program. It's called empathetic marketing. And instead of talking about you, instead of making your marketing all about you, what you're essentially doing is you're pointing to your clients and you're saying, hey, you. I see you. And here's what you're worried about right now, and here's what those worries are doing to you. This is what's keeping you up at night. This is what's stressing you out when you're. When you have, like, a moment of downtime. This is like a worry you have for the future. And just so you know, a lot of my clients struggle with that. A lot of my clients go through the exact same thing. You're not alone. And if you want help to get out of this, then book a call with me. Right? That's all you have to do. Hi, David. Welcome. That is all you have to do when you do empathetic marketing. And you're really speaking to your ideal client in a way that they feel seen, they feel understood without ever speaking to you. What you're doing is you're saying, hey, I'm an expert. I'm so much of an expert that I know exactly what's going on in your head right now. Because I talk to people like you all the time, and I talk to people who have the exact same problems as you, and I talk to people who have the exact same dreams and goals as you. And because I know this much about you, and I'm normalizing this for you, you. You, as the audience member, is going to. You're going to immediately assume that the person who's saying all this stuff knows how to get you out of here. All right? Notice how in this style of marketing, you're not bragging about, oh, well, I went to the best schools, and I had this best job, and this is why I know all these things. No one cares. No one cares about that stuff. Hi, James. Welcome. And then you're also not, like, you're not bragging about your accomplishments with your business. You're not pointing to how much money you make. No one cares about that. What they care about is, can you help me? Can you help me? Are you useful to me? This is actually a really interesting exercise. Something that we do subconsciously without being aware of it is whenever we go around the world. Hi, Kelsey. Welcome. Whenever we go around the world and we meet people, we bump up against them. We have little conversations with them. What we're actually scanning for is, are you useful to me? And not in a cold, calculating way. In a genuine, like, can we. Can we have a further connection here? Are you useful to me? You know, I'm looking for friends. Are you useful to me? To be my friend? I need a plumber for the house that I'm building. Are you a plumber? Do you know a plumber? You know, oh, you're a plumber, But I don't need a plumber. Well, I think my neighbor might need a plumber. They're doing renovation. I'm going to connect you to which, by the way, if I'm able to make that connection, that ups my status because I've been helpful to two separate people, right? When we go through our lives and we meet people, we really do scan for. Are you useful to me? Are you useful to me? Are you useful to me? And when you're doing your marketing, I want you to just really, really hone in on how can I be as clear as possible about how I'm useful to people? By simply talking about my clients and talking about what they struggle with and what they want more than anything, and just pointing to the fact that I help them go from what they're struggling with to what they want more than anything. Right. Without being super braggadocious about it. Who says you have adhd? You remember my name? Yeah. ADHD doesn't necessarily mean bad memory. It can. It absolutely can't, but not in this case, anyway. And also, you just reminded me yesterday. So, like, let's give it a couple months. If I don't see you again, then I see your thing. I'm gonna know. I'm gonna know you, but I'll, like, not remember the name anyway, anyway. And if you're not, you're not on Instagram. James is making fun of me for, like, remembering his name. Today and saying that I. I don't have adhd because I remembered it and his name is not in his username. Anyway, side. Side quest aside, your dad is James. My dad's middle name is James. James was my grandfather, so it's in my family. I should remember it. This is extra embarrassing that I forgot anyway. But yeah. So as you're going around and as you're introducing yourself and you're thinking, okay, cool, can I be obvious about who I'm useful to? I want you to notice how your title has nothing to do with it. Okay? No one cares if you're a consultant or you're a coach or you're a marketing specialist or you're this or you're that. Okay. Because they don't know what that means. Right. When you lead with your title, you're basically, like, creating confusion on their end because, you know, you're a lawyer. If you're a lawyer, you say, yeah, I'm a lawyer. There are so many different kinds of lawyers. That's not helpful to someone, you know. If you say, you know, I actually. I help people get divorced. Amazing. I assume that's in the legal field. Unless you're like, you know, on a. Like a. A more violent subset of divorce, you know, proceedings. But you get to be very clear. I help people get divorced. I help people establish their wills, trusts, and estates. I help people start businesses. You know, when you're specific about how you're useful to people, people will remember it far easier than they will your title. All right? And. And notice what you sort for when you're meeting people. How do you sort for if someone's useful to you? And when do you completely lose the plot? When do you hear what they say about what they do and think. I don't really know what that means. And I don't really care about asking because if that's your reaction to how they describe their job, think about how that could play out in reverse. What is it about how they describe what they do for work that completely lost your interest? Right. It's actually a really, really fun puzzle to work out because it's something that you get to go and trial and error for the rest of your life. All right, I'm still having fun with this. When I introduce what I do, I mean, my tagline is stop being a weenie. I can't just go and say, well, I tell people to stop being a weenie. That's not very clear on social media. It's clear because you can go and you can stalk Me a little bit. But anyway, yeah, so as you're promoting yourself, just to reiterate, don't promote yourself. Promote the work that you do. Promote the types of people that you help and the problems you help them solve and the outcomes you help them reach. All right? Because that's what people are going to remember. You know, there's this great example. So I used to be a dating coach when I first started coaching, years and years and years ago. And I, you know, started introducing myself as a dating coach. And then I realized, like, that's not getting me anywhere. So I started getting really specific about who my client was and I started like, you know, saying that and I actually started getting clients. But I want you to think about this. If someone says, oh, I'm a dating coach, like they're a dime a dozen. Okay, cool, whatever. You're gonna like throw that piece of information to the back of your brain. It's probably gonna get lost in some rubbish and then you're gonna throw it out the next time you have a sleep because your brain's gonna be like, this is useless information. I don't care. But if someone says, I'm, I'm actually a dating coach for divorced lesbians who have children and who want to find their next life partner who will also be an excellent co parent for the children that they share with their ex partner. Partner. Whoa. Okay. That's really specific. And you might not know someone who you can refer to this dating coach right now, but I bet you my favorite pair of boots that your friend who's a lesbian, like, the next time they get divorced, you're gonna be like, hey, when you're ready to get out there, I have a dating coach for you. I have a dating coach. They specialize exactly with your situation and like, it's gonna be incredible and you're gonna have the best time. There is a health coach that I discovered through Facebook. One of her posts went viral somehow during the pandemic. And she is literally a health coach for people in the party industry. So when I say that, like she works with DJs and bartenders and club managers, literally people who work from like 9:00pm at night to 4:00 clock in the morning, right? They have a very unique lifestyle and the stuff that she trains them to do, like, is only really useful to them because, you know, like, they have, they have illicit drugs around them all the time. You know, they're, they're drinking on the job, they're doing this, they're doing that. Their, their schedule is so, like, abnormal from regular people. It's not like they could work with a regular health coach. They have to work with someone who understands the challenges of their lifestyle. So I want you to really work on this. And if you're struggling to figure out how you can describe who you work with and how you're useful to people, this is one of the things that we establish in all of my programs. So if you need help to get clients, if you're really struggling to get business right now and you sense it's because you kind of have this like, push pull about promoting yourself and you're just not sure how to, like, make the jump into talking about your ideal clients in a really obvious brick to forehead way that tells them, this is how I'm using. Useful to you. Then book a call with me. Okay. If you're watching this on LinkedIn and Instagram, then you can go to the link in my bio and you can click for the generate income strategy call. If you're watching this on Facebook or YouTube, then I want you to comment and I will message you a link to book a call. But either way, stop being a weenie and go out there and get some clients. People. All right. I want to say a big thank you to David and James and Kelsey for being here and everyone else. I. I see the numbers, but I don't know who's here because they haven't commented. I hope this is super useful to you. I'm on day 20 of a 30 day challenge. I only have 10 more days to go of going live. Every single day. I haven't missed a day yet. Lauren Lefkowitz has been teasing me with the kinds of songs that she was going to make me sing. I think I'm gonna be able to avoid the singing completely. We will see. Anyway, again, thank you for being here and I will see you live tomorrow. Have a good night, everyone. Bye.