Katie McManus explains how business owners can take real vacations without losing clients. Pre-write and schedule your social media posts before you leave, then just log in to answer comments. You get time off and your audience stays engaged.
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As you're planning a vacation, you want to make sure that you're not dropping the ball on visibility. Because if people don't know that you exist, they can't give you their money. And while you're off enjoying life and on the beach or at museums, you don't want to be stressing about, oh my God, there's no new clients coming in. Oh my God, people aren't going to know that I exist. Oh my God, my audience is going to forget that I exist. What will help you enjoy your vacation more is knowing that you have pre written and pre scheduled all the posts to go out for the time that you're out of office while you're on the beach enjoying that beverage. It's so much easier to just log into social media and respond to comments than it is to log into social media. Think, oh my God, I have to post something. It's way more fun to just go in and see the responses that people had to. Whatever you wrote three weeks ago that got posted this morning.