The biggest sin in Social Media Marketing

Oh, yo, yo. Hello and good evening. I'm Katie McManus, business strategist and money mindset coach. Coming to you live here on The Facebooks, on LinkedIn, YouTube, Twitter, and on Instagram over here on my phone. When to the powers that be, if you're watching, which why wouldn't you be watching my life, duh. Can we please figure out a way to have Instagram integrated with Streamyard, Please and thank you. Anyway, hi, the Gazelle. Welcome. Tonight I want to. Oh, first and foremost, I want to talk through a little housekeeping. Sometimes not all the comments come through. Instagram is right here. It's right in front of my face, so Instagram safe. But if you're commenting and I'm not shouting you out and saying hi and incorporating you in the conversation, know that I'm not mad at you unless he says something weird. But sometimes I just don't see all the comments. They don't come through. Streamyard's funny. Like, I stream to five different places and it always shows zero next to the eye. Even when I have like 10 people commenting, it's super weird. But anyway, hopefully they figure that out and we get some accurate recording reporting at some point. Anyway, we're not talking about that tonight. Tonight I want to talk about the biggest sin. So I'm going to use that term because I don't really believe in sin, but the biggest sin that people commit when they are jumping into social media marketing. Okay, so social media marketing is like an amazing resource that we have available to us today. Like, I can go on to LinkedIn, Facebook, YouTube, Twitter, Instagram, TikTok, and I can post something. I can put something together. I can post it, and they can literally get in front of thousands, not hundreds of thousands, if not millions of people if we do it right. And from all those people, there will be people who are my ideal clients. Right. If I am doing my job correctly, I'm creating content that speaks to them, speaks to their problems, speaks to the outcomes that they want. They're going to start paying attention to me. They're going to start paying attention. They'll probably like that video. They might follow me. The next time they see a video by me, they're going to kind of remember, oh, yeah, I think. I think she sent some. Something that I like. And then they're gonna, you know, watch that video and maybe like that too. And then it goes down this line. So we go from being an absolute stranger to being a follower, to getting to the point where they followed you for a long Enough time where you almost feel like a friend, right? So maybe you're telling a story or you're sharing something on LinkedIn or you're sharing a picture of your dog on Instagram and it's like a friend of their shared it because they follow you and they feel like they have, like, they know enough about you that you feel like a friend. Like, if they were to go and tell someone about your story that you shared, they almost wouldn't know how to refer to you. It would be like this person I follow on the. On LinkedIn and. But, you know, we've had interactions, so maybe they're a friend. It's. It's like this ambiguous area right now from friends, we've gotten stranger, follower, friend. There are two places that they can go from there. One is they become your client. They can become your client. If they are your ideal client and you're creating content that tells them that you can solve their problems, specifically, they're far more likely to become your client. Now, they may just genuinely not be your ideal client. They may have nothing to do with what you do. They just like you. In that case, they get to jump to the fifth point point on our little timeline, and that's super fan. Now, super fans are incredible because they will support your posts. They will comment, they will like stuff. They will never buy from you because they have no reason to buy from you, but they will support you and they will make sure that your videos get traction and your. And your posts get traction. And often they do refer people as well. Right? So here's where I see people going off the rails with their posts. Okay. Hi, Jason. Welcome. So, going off the rails. So I see this a lot in the coaching world. You know, like coaches, we struggle so hard to figure out how or what we should be posting online. That's interesting for people to hear, right? Because oftentimes if you're doing classical coaching, you know that with a client, you're really not talking that much during that session. You are asking them questions. You're letting them, you know, kind of answer their questions and figure out, like, where they need to be going, right? That's really hard to turn into a post, Right. There's also this belief in coaching that, like, it's not your success, it's your client's success because they're the one doing the work, right? But if your client signed up with you, did six months with you, and then had a really successful business change, or their relationship got healed, or they lost 20 pounds, whatever, like working with you absolutely made the difference. Are you modeling this off the rails post on what you've seen on my feed? No, I'm not, Jason. I'm going off of other things that are off the rails has nothing to do with you. You actually do a beautiful job of letting people get to know you and also in a way that, like, ties back to what you do. Right? Because, you know, you're the adventure guy and whatever it is that you're interested in comes back to adventure. Right? So let me. And that's actually a great question because there are two. There are two sides to this. So, like, yes, you do want to share some random shit. You do want to share personal stuff. You do want people to get to know you, right? When we were kids, what did we do when a friend came over for a play date? Like, the first thing we would do is they came in the house. This is their first time in our house. Say, oh, my God, come to my room. I want to show you all my toys. I want to show you my Hulk poster, and I want to show you my Barbie dolls, and I want to show you my Minnie Mouse bedspread. And blah, blah, blah, blah, like, these are all my interests. And then we'd show it to them, and if they were interested in the same stuff, then we'd be friends. If they had no interest in anything that we were showing them, then we probably weren't going to stay friends. Hi, Lauren. Welcome. So we absolutely want to share some, right, Jason? So true. So we absolutely, as adults, we get to do the same because we get to share a little bit about who we are, and it brings in people who feel aligned to those things. Right? So, like, I'm liberal. Like, I can't hide that, and I don't want to hide that. And so I am very open about that. A lot of business coaches and a lot of businesses are very hesitant to talk politics because, you know, they want to be approachable from all parts of the board. Right. Doesn't really matter so much to me. Right. Like, it's like I can only serve so many clients. Not like I can serve the whole population of the United States. I'm allowed to alienate some people, but, like, not unkindly. Right. Let me see. Stephen. Hey there. I'm Greg. Old Greg. Oh, my God, Old Greg. I've such a good call out. If you haven't seen the old Greg skit, you know, I like Bailis. We're going off the rails right now anyway. But, yes, I love old Greg. Thank you, Stephen, for Bringing that up. Great example of sharing something super random that, like, you love because it. It lets people opt in or be like, I don't know what the he's talking about. Right, Lauren? I like to be approachable to liberals, too. Yes, exactly. So we get to decide what we want to share with the world. That allows people to approach us easy, in an easy, like, low pressure way. But also, when we are marketing our services, when we are posting to social media about what we do, here are some fast, fast and loose rules, okay? No more fucking quotes. No more quotes by inspirational people, okay? No one cares. No one cares. Unless you're telling a really in depth personal story about how this quote changed your life or change the life of one of your clients, no one cares. Okay? No more quotes. Okay? I know it feels good. It's like you've posted that one thing that day. And also, no one knows what to do with it. They might. They might like it, but, like, it doesn't direct them anywhere. Right? It doesn't speak to them where they are. Right. You want to point to them not literally, but through your posts. And you want to just say, yeah, Jason Rawls is quoting no more quotes by Katie McCannis. Okay, Jason, you're allowed to quote me. I will give you, like, dispensation. What is it? We need dispensation to quote me, saying no more quotes. I'm just. I'm really, like, harping on a lot of the Catholic Church terminology right now. Anyway. Where was I going with that? Oh, oh, you want to point to them and you want to say, hey, listen, I see you, and here's what you're struggling with right now, and here's what you're afraid of, and here's what you're worried about, and here's what you bitch about to your best friend when you've had a couple glasses of wine, right? This is what is going on in your life right now. And by the way, I help people just like you every single day. Simple. You know, your clients are going to read that and they're going to be like, yes, it's me. Oh, my God, that's me too. Oh, my God. Oh, my God. Like, that's me. That's not really me, but that thing is me, right? And it's gonna get them like, oh, my God, like, this person understands me on a. On a molecular level. And they're gonna feel so seen even though they're just reading something that you posted. And in their mind, they're actually going to, like, put a little Thumbtack in like the, the portrait that they've created in their mind about who you are and put you on the important need to remember board, right? Because they're going to come back and they may come back to see what events you're doing. They may come back to get on your email list. They may come back to all this stuff, but you have to give them a reason to come back. You have to point to them and say, hey, listen, I see you, right? Let me see. Lauren, you miss all the shots. You don't take Wayne Gretzky, Michael Scott. Okay, we're just quoting away. I love it. Let's. Let's amend, amend the no quotes rule. If it comes in a gif, then it's loud because those are funny. That's. These are the rules that I just made up anyway. Any izard special or he's like, these are the rules that I just made up. No flag, no country, whatever. Anyway, we're going off the rails. Likewise. Okay, so no quotes, no ambiguous stuff that kind of is fluffy. Doesn't really tell anyone about, you know, who you are, what you're useful for you also, you know who you are. No more inviting people to get on your newsletter. Like blindly inviting people to get on your newsletter. Why should they get on your newsletter? Do you have angry people are about getting on newsletters. Like, give them a reason. Give them, tell them what the value is that they will get every damn week in your newsletter. And if you're not sure what that value is, then figure it the out. Okay? And I say this, like, I struggle with my newsletter, right? Because I, like, I would love to say that I give the same like, kind of formatted value every single week. But I have adhd, right? Like, I, I get bored. I get bored a few weeks in and then I forget other weeks. Like, it's an inconsistent game. I'm working very hard to get consistent about this. And I say this like it's easy. It's not. But if you want people to sign up for your newsletter, you have to give them a reason. You have to tell them, like, this is going to be so worthwhile for you to give it your attention 15 seconds every single week, right? Because literally most of the time, people will open it, they'll scan it, they might read a few sentences. If, if you've done some really beautiful writing and you've spoken directly to their problems and they're like, oh my God, this is me, then they'll read it, right? But again, we can't get fluffy about it. We have to speak directly to their souls. All right, that sounds so mystical. Speak to your soul. No, no, like we have to speak directly to what's going on in their lives. Like what is the thing that, the track that's playing in their head all the time about how they think their life is going to like completely fall apart. Right? Because we all have that voice. Let's be real. My voice really enjoys going off the rails there. No newsletter. Likewise if you're doing an event. Jason. I think and hope all seven people in my newsletter get immense value. My two brothers, mom, nan, cousin, niece, nephew, enjoy the content. I'm sure they do, Jason. I'm sure they just really, really enjoy the, the emails you send. But you, we all know you have, you have more than seven. You have like nine people on your newsletter. Come on, don't lie. I know, I'm on it. Anyway, if you're having an event, the same thing. I, I see this all the time and it just makes me so sad for these people because I can see them doing the work. I can see them creating content or maybe they've hired someone to create content. It's another story. But they're, they're getting out there and they're talking about their event, but they're not talking about their event in a way that their ideal clients are like, I need to go to that. They're talking about their, their event in a way. Oh no, I'm getting a phone call. Okay. They're talking about their event in a way that like, they're just talking about the event. And their ideal clients have no way of knowing if this event is for them or not, if this event is going to like save their life, if it's going to change their marriage, if it's going to help them lose weight, if it's going like, whatever that event is, if it's a webinar, like a two day retreat, you have to give people a reason to come to reason to register, a reason to show up. Okay? They can't, they can't do it otherwise. Right? People who know you and love you and already know that you'll deliver value in those events. Yes, they will register. They don't need to see any of your proper marketing about it. But brand new people cannot convert from that. Okay? We think that we have to be so clever. We think that we have to find the smartest, most poetic, coolest, funniest, like most creative way to say the thing. That, that, that is not what we need to do. What we need to do is kiss. Keep it stupid simple. Okay. K I S S. Keep it stupid simple. Speak to your ideal client. Talk about what they're stressed out about. Talk about what they are complaining about to their besties after they've had a couple drinks on a Wednesday. Right? Because their work sucks. Whatever. Talk about what they want more than anything that they can't even admit to themselves. Right? That's the kind of stuff that will get their attention. And by the way, all this stuff you can actually find out for free if you just go and talk to your ideal clients. Right? This is the first step, honestly, that most of my clients go through when they start working with me is I have them do ideal client interviews so that they can legit go and speak to their ideal clients and find out from the horse's mouth exactly how they talk about their problems, what they're frustrated with, their fears, their hopes, their dreams, everything. And literally, your marketing is so easy once you do that, right? You literally just have to copy and paste a sentence and then write a post about that sentence. Right? It's. It's a game changer. But stop making it so complicated, Jason. My granddad and bestie unsubscribed. Oh, Jason, we're in a world of comparison. So many people talk about their millions of newsletter peeps. Okay, yeah, okay, so let's talk about this. Anyone can say anything about how many people they have subscribed to their newsletter. Okay. Who knows if it's true? You have no way of knowing if it's true. Likewise, you don't know. You. You have to factor in different things. Like, how long have they been in business? Do they pay for ads? Because a lot of people do. And that's a great way to build your. Your email list. Have they run challenges and webinars in the past? Like, do they have, you know, system set up that they will legitimately have, you know, people subscribing? If they do, it just means that they're a little ahead of you. It doesn't mean that they're better than you. It doesn't mean that they're smarter than you or more creative than you. Just means they have better systems. Let me see. But yeah, like, anyone can say anything about their numbers. Like, I could. I could come on here and tell you guys I made $2 million yesterday, right? You have no way of checking that. I didn't. I didn't. I Wish I made $2 million yesterday. That would be an amazing day for a Monday. But you have no way of checking that, right? Like, you just have to go off of what I say, you know, this is one of the reasons why when I'm, you know, talking about my business and, you know, promoting my business and my work, you'll very rarely hear me talk about how much money I make. Right? Because how much money I make does not matter. People can be very talented at making money and be absolutely terrible at helping other people make money, right? So, like, I would rather, you know, those people who are talking about their millions of newsletters, like, who. Who gives a fuck how many people you have on your newsletter. Tell me how many people you've actually helped do the thing that you help people do. Tell me about their success stories. Tell me about the success. The success stories of those who subscribe to your newsletter who took the advice, like, made money or did something really cool based on that advice and then gave you that feedback. Tell me that success story. Story. That's what matters. You know, humans were a bit like lemmings. It's a little sad when we hear a bunch of people are doing one thing. We tend to hop on. Right? Really interesting. So in restaurants, you know, if. If you're looking at a menu and there's something on the menu that says most popular, you're more likely to order that. Because the most popular tells you lots of people order that. So if lots of people order that, then it must be good, right? It's the same thing, Jason. When we hear people, like, brag about how many people on their newsletter, right? Like, our minds go to, oh, cool. So if that many people are subscribed, then it must be good. We have no way of checking that. I don't know what you're talking about. True. It's like sex panther 60 of the time. It just works every time. The stat that matters, I think that's from Anchorman. Is that an Anchorman reference? Oh, man, we're. We're going deep with the references right now. But literally, guys, stop. Stop overthinking it. You don't have to be creative. You don't have to be smart. Hi, Citizen J. Kane. Yes, it is. Anchorman. Okay, cool. I think. Hey, David. Welcome. I think where most people get nervous about being on social media is they worry about needing to show up and appear smart and impress people, Right? Because you feel like you have to, like, really prove that you're an expert, really prove that you're intelligent and you're capable. I want you all to remember that people will just assume that you're capable and intelligent and, you know, all the things until you prove them wrong. Your, your best approach to social media marketing is to create content that makes your audience feel smart. You know, those posts where it's very clear how I can write a comment that's going to be engaging and funny and on point with what you've posted. That is just. It's magic, right? If I see a post that has too many words that I don't know or references authors that wrote books that I've never even heard of, I'm not going to comment. Right? It doesn't matter if I absolutely adore you, if you're one of my best friends, if you're a client, like, I don't want to look stupid, right? Like, I don't want to look stupid. If you've written a post or something that, like, is. Is trying to. Is like benchmarking you for intelligence. You know, you've basically scared away most people who will comment on your post, which kills your reach. You want to write posts that are stupid. Simple, right? Because it makes it so easy for people to engage. And remember, though, your colleagues, the people who, like, understand the smarts that it takes to be in your industry, they're going to see you explaining it in layman's terms, knowing that you're doing marketing, like, they're not going to think, oh, gosh, they forgot all the technical terms for what we do. They not be great at their job. Right, Jason, That's a fair comment. The need to stand out from the crowd. Yeah, like, you know, we don't all need to stand out from the crowd. You know, you go down Main street and you look at all the shop windows and there are some shop windows that, like, resonate with you and feel good to you. Like, for me, I love, like, the paper shops and the journal shops and the bookstores. Right? The shoe stores. I'm not really a big shoe person. I wear flip flops most of the time. Not very fashionable. You know, like, trust your customers that when they encounter you online, if you're sharing, you know, authentically who you are and you're being very straightforward about who you serve and what you help them do, trust that they're going to, like, stop and look at that window for a little longer and then maybe walk in the door and start up a conversation with you. Joey, Aaron, great question. How do you identify your audience? For example, actual clients or people who could refer you? I mean, this is a, this is a big question. So, I mean, first and foremost, you need to know who your ideal clients are, right? Your ideal clients, like, they are your audience, whoever it is that you serve. You want to think about the set of problems that they have, and you want to get really specific. Talking about those problems. Right? Is like, if you're an expert on the problem that they have, most people are just going to jump to the assumption that if you're an expert on the problem, you're probably also an expert in the solution, right? So you want to talk to them about what it is they're challenged with right? Now. This is going to draw in your ideal clients, and then it's also going to draw in, like, their besties, their neighbors, their co workers, their spouse, right? Because they're going to see your content and they're going to think, oh, my God, Ted needs to see this or Heather needs this. Oh, my God. Like, let me. Let me send this to them, right? You kind of have to trust that your audience will see you, they will find you, right? You just have to be consistent and keep banging that drum every single damn day. You know, I think we get a little, like, crunchy around, trying to get, like, the perfect audience, you know, Like, I have. I have so many people in my audience who are never going to be my client. They're never going to start a business. You know, they like my stupid stories about how, like, I go on bad dates and then make it into, like, a sales story. Like, you know, they enjoy that and I give them full permission. People like watching me wearing a hot dog costume, right? They're my audience. They may not be my ideal clients. You know, I think we try to get precious about who our audience is going to be, and we really can't control that. We absolutely cannot control that. I mean, case in point, let's look at LinkedIn. Right? LinkedIn was a job search platform, okay? It was a place where people would go and put their resume and apply for jobs and recruiters would reach out and, like, you do proper work networking, okay? It's not that way anymore. Like, the population of LinkedIn kind of revolted against that during the pandemic, or maybe a little bit even a little before it started, you know, getting way more personal just before the pandemic. Now it's completely unrecognizable to what it was five, six years ago, right? LinkedIn had no idea this was coming. It's not something that they planned. It's not something that they strategize. It's just kind of how it happened, right? The user base changed how they were using it. You know, it's the same thing when it comes to our content. It's the same thing when we're marketing. Like, we just get to show up and trust that the right people are going to hear what we have to say. You know, it's funny. I was writing this post earlier today and I like, I was writing it and it was one of those posts that, like, you know, you have this idea and then you start writing and you're like, wow, this idea is really personal, you know, and like, oh, my God, like, I didn't realize they felt so deeply about this. You know, I talk, you know, not all the time, but, you know, I'm pretty open about the fact that I was an egg donor and I donated, you know, six different times. And there are seven children out there in the world that I, like, had a part in making, which is absolutely wild to me. And I've only met one of them, right? Like, his parents reached out, like, before the pandemic. We met a month before the pandemic hit and had, like, this amazing time meeting this kid who is, you know, almost two looks. He looks like a boy version of me that stepped out of. Stepped out of, like, one of my family pictures. He looks so much like me at that age. It's just wild. So I was like, sitting in this office at the fertility clinic because they coordinated it. And he and his parents walk in and his parents are so lovely, and I was so excited to get to meet them. And I remember, like, 20 minutes into meeting this kid, and I won't give any identifying information. You know, he's sitting on my lap and he's eating cheez its. And all of a sudden I'm talking to his mom. And like, all of a sudden this, like, toddler's fist, like, is entering my mouth. Like, he's shoving his whole fist in my mouth to feed me cheesy crackers. And it was the most special moment because it's like, oh, my God. Like, I think as humans, we do sense, like, when we have a connection to someone. And it could be biological, or it could be like a spirit connection, or it could be like a sense of humor connection. Like we sense it, right? But for people to sense it in you, like, you have to be out there, you have to be visible. You have to be in front of them, right? Like, maybe don't shove cheez its in their mouth. Like, unless you have that kind of relationship. But, like, you know? You know what I mean? Also, I want you to realize, like, he's one of seven, right? I May never see the impact of the other six kids. Like, I may never meet them. Right. You know, fairly often I get messages from people on LinkedIn, on social media saying that something I said years ago really impacted them and inspired them to go and start their business or do this or do that. And like, I don't know these people. I wouldn't know these people if they jumped up and bit me as I was walking past, right? Like, they just followed me. Oh, no. Instagram's okay. We're back on Instagram. The connections being weird. You have to trust. You literally just have to trust that you're having impact. You're never going to see most of it. You're like, the people that reach out are the biggest gift. The people that, like, show you the impact that you've had on them, you know, they are the biggest gift and they are the smallest fraction of the population. Okay. You're, you're just not going to see it. So, Joey, I know it's a very long winded, rambly answer to how do you identify your audience? But, like, your audience identifies you. Your audience recognizes the connection with you. And your ideal clients are going to be in that audience. But you have to speak directly to your ideal clients. You have to be open about who you are and you don't have to be super vulnerable. You can, you can share random about your life and have that be that. But, like, let them get to know you a bit and that will be enough. You just kind of have to trust it. Also, like, you have to do your market search. Like your market fit and everything. Like, if you're selling, if you're sending selling something, you're selling, like polar bear training to tennis players. Like, they don't have a reason to train polar bears. You know, like, you have to do your research and make sure that you're selling something that people want. But yeah, Jason, that's a beautiful thing to do. Oh, thank you. Literally sat here nodding in agreement. Oh, and definitely stuff food in my gob. It's funny because, like, I tell that story about, about him, like shoving cheese, it's in my mouth. And everyone's like, oh, God. And I'm like, it was before COVID Calm down. Anyway. But yeah, like, whatever it is that you're posting on social media, like, don't get precious about it looking pretty. Don't get precious about it sounding smart. Get precious about it speaking to your ideal client. Exactly where they are right now. Joey. So how does one keep their posts fresh if they're focused on One very defined area and don't have new, exciting stories regularly. I mean, Joey, I mean, I'm not exciting. I'm not exciting. There are days I don't even leave the house, right? Like, you want to. You want to remember that you're not trying to say a thousand different things, like, new things all the time. You're trying to say the same thing a thousand different ways, right? I'm looking at your picture, and you're very, very small. So I hope you're not offended, but I'm guessing you're, like, over the age of 35. And I apologize, like, you're so small on my screen if you're. If you're younger than that. I don't mean to offend. Like. Like you have a whole life that you can refer to, right? And it doesn't have to be interesting moments. It could be a story about you at. In the lunchroom in school. Like, something happening there, right? We all have awful and funny and heartwarming stories from the lunchroom in school, right? It's a. It's like a weird cesspool of emotions. Especially in high school when you're a teenager, you can absolutely find a way to tie that in. You know, like, I. I'll take stories of, like, bad dates that I had years ago, and I'll relate it to sales, right? I will take stories from old jobs, and I'll relate it to why I started my business becoming an entrepreneur and why I help other people break free from their corporate lives. Joey, I was younger than that in the picture. Oh, God, I'm sorry. Literally, you're, like, this big in the. In the streamyard setting, so I can, like, see that you have glasses and dark hair and that's it. Anyway, sorry, but my point is, like, one of my clients, David Fryman, he wrote this post a couple years ago, and to this day, like, I remember it, you know, he is a little distractible, right? And so he was getting his daughter into the car to take her to school, and he was going to be going to work. And, like, you know, he puts his coffee mug on top of. Of the car. We all know where this is going, right? And he buckles her in. And then he gets in the car and he backs out of the driveway and he hears that plop. And as a caffeine addict, a fellow caffeine addict, I know the sorrow of thinking that your coffee is gone, right? And so he gets out, and his coffee had literally landed right side up. Didn't spill drop, which is, like, it Must have just flipped so fast. But like, such a. Such a. Like a normal, like, mediocre moment, right? I mean, it could be a post about losing your coffee. Like, it didn't have to have that miraculous, like, landing right side up moment. It could have been, you know, I did this. Like, if you tell that story and tie it into your business, like, that is relevant. That's interesting, Jason. Oh, my God. Yes, you did. Oh, Jason posted about shitting in his sleeping bag in the mountains and people loved it. Yes. Not many people can say that, though, Jason. So we're gonna bring it down an excitement level. Like the hobbies you have, Joey. You know, those are. Those are gonna be great. The fact that a lady on a live accused you of being older in your picture. You can write a post about that not knowing what you do. It's hard for me to come up with more. More instances of this. If you are interested in talking more than DM me and we can set up a time to talk more specifically. But yeah, like. Like, we're all just humans living human lives, right? And the things that are special, the things that are nuanced, are really just the everyday things, right? We can talk about the everyday things and it lets people feel closer to us. You know, like an example of this is like, how do you take your coffee or your tea in the morning, right? Like, it would be. That's something that you kind of have to have some intimacy with someone to know, right? Like, it's something that you would have had to go to coffee with them multiple times or been to their house and seen how they. How they prepare coffee, right? Like my sister, for instance, she takes black coffee with three ice cubes. She's a sociopath. No, just kidding. She's not. She's a lovely human. But, you know, she doesn't want milk on her coffee, and she wants it to be cool enough so that she can drink it. Coffee hater. Oh, my God. We're talking about coffee. But you. It's coffee misspelled. So I don't know if you actually hate coffee. I might. Am I being hit by the hurricane? No, I'm up north, so the hurricane right now is hitting Florida. You know, I hope everyone in Florida is safe. But anyway, yeah, don't overthink it. Don't overthink it. Stop trying to be creative. Stop being vague. Speak to your ideal clients, right? And try it. Like, remember, you have to be consistent about it. Like, speak to your ideal clients for several months. And if you're not getting any traction, then you need to shift the conversation. Right. Anyway, I hope that's helpful. Great questions, Joey. Thank you all for joining. Stephen, Joey, Jason. Coffee. David. Citizen Kane. Lauren. Who else? And the Gazelle. Thank you all for joining. I hope this was super helpful. And sorry, we're having some connectivity issues over here on Instagram, so I hope you guys are hearing me fine. Yes. Anyway, thank you for joining. I'm Katie McManus, business strategist and money mindset coach for ADHD business owners. Have a great night, everyone. Bye.