38:14

Katie McManus breaks down the difference between real fear (your instincts protecting you) and the made-up kind (your mind's scary stories). She uses examples like a 104-year-old tattoo artist and a client stuck chasing certifications to show how UPPERCASE fear stops people from growing service businesses. The fix: post online, test your pricing, and aim for a 25-50% yes rate in sales conversations.

Questions this video answers

About 25–50% of people who you have a buying conversation with should say yes.

Chapters

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