The hustle

Good morning, everyone. I'm Katie McManus, business strategist and leadership coach. It's morning again and I'm going live. I'm on vacation this week and one of the things that I made an intention around is to go live every day during my vacation. Yesterday was too bloody hot. This Porch was like 95 degrees. There was no way I was going live yesterday. So beautiful thing about making intentions rather than commitments. You don't feel like a failure when you decide not to do it one day. But anyway, I'm going to get a lot of flack for this one because this is part of my series where I'm talking about things that we're committed to that don't actually serve us in our business. Long term and long term, short term, all the terms. It just doesn't serve us. And I'm going to start talking about this. So commitment to the Hustle. And I know there are some of you out there who are committed to the Hustle and it works for you. And I'm not talking to you guys, I am talking to those of us who are. When we work 60, 70, 80 hours a week, we get burnt out. Go figure. Like a good portion of the population, there are some of us out there who can work those hours and not get burnt out. It actually fuels our fire even more to work that much. And go, you, if that's the formula that works for you, go for it. But we've kind of, we have set this standard for work and put it up on a pedestal and good morning, everyone. If you're just tuning in, we're talking about commitment to the Hub and how it doesn't really serve you. And I'm streaming this through Streamyard to the Facebooks, to LinkedIn and to YouTube. If you comment and I don't call you out, it's not you. Sometimes Streamyard just doesn't show me everything. So if you comment or have a question, please do. But don't be offended if I don't call you out. It's just not showing me that. But anyway, I'm not one of those people who can do the Hustle, the get up at 4 o' clock in the morning, start work immediately, green juice, work until 9pm and do it all over again the next day. When I worked in sales, we used to do this at the end of the month or the end of the quarter and I needed like a good week to recover from it and. Hi, Valent. Hi. And I hope I'm pronouncing your name correctly and Katya. Oh, I love that. It makes me feel a little more exotic than I am. And anyway, so I used to have to recap for weeks at a time afterwards, which didn't serve me in creating, like a sustainable workflow. I would end up having to do it again the next month because I would have had to recover the first week. So I wasn't working at my normal speed. The second week I was back to normal. Third week I was back to normal. And then the fourth week I realized, oh, my God, I'm behind. Because that first week I was just recovering from my hustle week, which is the final week of the month or the quarter, and I'd have to, like, play catch up and again burn myself out. The rest of us, like, we need to work hours that actually Support our lives. LinkedIn user. And I'm sorry, your name is just not showing up to me. There's a level of hours at which diminishing returns happens. 4/8 are the most effective hours on metrics. Yeah, absolutely. It's been proven in a ton of studies that when you work, I think 50 hours a week, you might as well have only worked 30 hours a week because you're that much less productive with your time. But anyway, so. But I want to talk about how this happens to entrepreneurs, okay? Because we are in love with our business, we are in love with what we're doing. We are just all about making it happen, getting clients, becoming successful and having an impact on the world. Like, we want to serve people, we want to help people with a certain problem that our service or product will fix. And we look out into the world for direction of how to do this right? You turn to magazines, you turn to LinkedIn, you turn to social media and you see all these images and all these examples of people, you know, sitting poolside in their bikini on their laptop, taking client calls. No way. By the way, like, that is a photo shoot. That is not actually a thing. Have you ever tried to work with your laptop outside in the sun? First of all, it overheats. Second of all, if you're in the sun yourself and you're showing that much skin, you need to be wearing sunscreen. And sunscreen is really oily, so your computer is just going to be covered in oil, okay? That is not how people work, okay? And then we're also told successful people get up at 4 or 5am and they do a ton of work. Then like, oh my God. So this is the standard that we're shown because, you know, the people who do it, are really proud of doing it, and go for it. Be proud of it. Absolutely. If that's how you work best, like, I'm impressed that you can do that and still want to live your life. I would probably want to unalive myself at some point if that's how I live my life all the time. And don't get me wrong, there are weeks out of the year where I do something similar because I'm growing a certain portion of my business and I'm required to do that. But not all the time. Jeanette, I have a platform that gives 100%. Oh, Jeanette, I'm not interested in your cryptocurrency pitching in my life. Thank you very much. Please tune out and go someplace else. Thank you so much. We don't do that here, but, you know, wish you well. Have a great day. Anyway, cryptocurrency aside, I've never had that happen. I've never had some person just gonna leave it there, try to pitch me in my life and to pitch my people. Not cool. We don't go for that here. Candice. I decided to go part time, my college job to focus on my business. It started this week and I've already worked 20 hours and only Wednesday morning. Yeah, okay, But Candace, I think I'm correct in saying, like, you're in the beginning parts of your business. That's pretty normal for the beginning parts of your business. And Chris Jones, great stuff. Katie, first time live viewer. Oh, welcome. Work the hours that make sense for your life balance. Yes. This is what I'm talking about. Okay, so here's where new business owners trip themselves up and set themselves up to be in this hustle culture and to burn themselves out is they just start doing the work. They just start doing the work the way they see other people doing the work. They follow other people's hours, they do other people's activities. They just start grinding, grinding, grinding. Where I have my clients slow the f down is I have them look 5, 10, 15 years ahead. Where do you want to go? What's the kind of lifestyle you want to live? You know, how many hours a week do you want to work? How much money do you want to make? What kind of work do you want to be spending your time on? What kind of work do you want to outsource? We take that vision and we reverse engineer it. Because here's the thing, you can absolutely build a successful multiple six figure or seven figure business that runs your fucking life for the rest of your life. If you don't do this thoughtfully, but you can also build that business the way you want so it supports your ideal life. If you reverse engineer, if you're thoughtful about it. One of my mentors in high school and college was Tony Guthrie. He was the AGM at the Wequasset Resort and Golf Club, which is a beautiful five star, five diamond resort on Cape Cod. And he used to say this to me when I was a cabana girl by the pool one summer is use your head to save your feet. Because he saw me taking an order from one cabana, running back, putting it in, waiting for the drinks, coming back, giving them the drinks, then I was behind for the next cabana and just going back and forth. He's like, no, don't do that. Use your head to save your feet. Just go down the cabanas one by one, take all of their orders, go put in all of the orders, get the drinks, go back there. You've just saved yourself seven trips for the seven cabanas, okay? Don't run yourself ragged. There's an easier, smarter way to work. And yes, people may have to wait a little longer for their drinks, but it's better than you being too exhausted to go and serve them later in the day. So people, you need to start using your head to save your feet. Okay? So if you're following all these standards, if you're following the work hours that you're seeing post online that some impressive, successful person does. Stop it, stop it. I want you instead to turn inside and figure out what it is that you actually want. Okay? So for me personally, I want to work 30 to 35 hours a week. I love work. Like don't get me wrong, you know, I think it's really cool when people build businesses where they're only, they only have to tune in for like five hours a week or the four hour work week like Tim Ferriss. Good for you guys. Absolutely. I hopefully will get to a point where like I have money working for me outside of my business, but I frickin love what I do. I love talking to my one on one clients. I love teaching group courses, I love speaking, I love doing this kind of stuff, building awareness for my business. I love writing, okay? I want my week full of those things, okay? It's fulfilling to me. That's like my life purpose. So I'm going to build all that stuff into my week. But I have it in mind, my week right now I'm creating space throughout my week so that that space stays there, okay? As I grow my business So I actually limit myself in my activities. What I see happen very commonly when someone's committed to the Hustle and they are doing the hours and all this stuff is they're not actually being thoughtful about the kind of work that they're doing. They're actually just filling their days with busy stuff. They're filling their days with busy stuff that gives them that dopamine hit, as they're able to cross it off their to do list. They're filling their days with busy stuff that makes them feel super accomplished, but isn't actually moving the needle in their business at all. And in fact, the fact that they're filling their day up with so many different tasks that don't actually move the needle, they're detracting from actually being able to grow their business. They're using up all of their energy that they could be using on their clients, that they could be using on building awareness for their business in a really smart way. And this usually ends up with having a business that's not making that much money by year two or three, like, barely enough money for them to even scrape by this, like, breaking even. And they're working 60, 70 hours a week, and they're just burnt out. And they're done. They're done. They say, I quit. This is never going to work. I have to go back and get a job. I'm not a fan of that. I'm not a fan of that at all. So if you're committed to the Hustle and I get it, like, there's something symbolic about being committed to the Hustle, I get it. The symbolism is, I care about my business. I want it to succeed. I want to be a success, and I want to have an impact on the world. Absolutely be committed to all of those things. But if you're committed to the Hustle, as is portrayed on social media by people whose brains actually work in a way that the Hustle feeds them and feeds their business, when that is not the model your body and your brain works on, it is just not going to work for you, Jeanette, seriously, I'm going to block you. No one wants to invest in your cryptocurrency. Please stop commenting there. Oh, my gosh. I am just blown away. I am absolutely blown away. Yeah. And actually, I'm going to invite the audience. Everyone, please go and block Jeanette Zill. Block her. Like, this is. This is completely inappropriate. This is. Completely inappropriate. Oh, my gosh, Jeanette, I. I sense that you are in the Hustle camp where you're Just like not even. You're jumping over human connection, and you are just going to pitch people left, right, and center, because that's what you've done here. And people. This is the other thing. Is that one sent when you get sucked into hustle. Actually, Jeanette, I'm so glad you did this because this brings me to another point. When you commit to hustle culture and you're not built for hustle, it makes you burnt out. Here's what happens. You jump over human connection. You jump over human connection to get shit done. You jump over building relationships with the people who could strengthen your network, who could become clients, who could introduce you to clients. And you do what Jeanette's doing right now, which is you just pitch, pitch, pitch, pitch, pitch, which Jeanette, I'm gonna hazard a guess that you're not very successful at doing that. So don't. Don't. If hustle culture doesn't work for you, do not feel like a failure for not having it work. Habibullah. I hope I'm pronouncing your name correctly. Nice to see you here as well, Thurston. Thank you. Yes. I hope I have figured out Chris Jones. Great. Let me see. Yeah. People to people network. Yep, absolutely. But anyway, I'm a little thrown off by this cryptocurrency person who keeps pitching in my comments right now. Just lesson for etiquette and lives. Don't do that. That's just tacky. But anyway, I had another point about hustle culture, and I'm forgetting it. And I want to say all this stuff. I want to say all this stuff, and I want you to be very clear that if hustle culture works for you and you like it, and it's your life and whatever, keep doing it. My main point here is design a business that supports your ideal life. You have to figure out what your ideal life is, and you have to reverse engineer what kind of business you need to build to support that. Because it's super easy to build a successful business, but that successful business may not support your ideal life. And what's going to happen in three, five, ten years is you're going to want to run screaming from this business. It's one of the reasons my clients choose to work with me, because there's no one way to build a business. We figure out the way that works for them, that builds a business to the size that they want with the amount of clients, the amount of money they want, the amount of time that they want to spend each week, and then we work on all the activities that will get them there. Okay. Because one client may only want three clients at a time and that's perfectly great. Another client may want to have some freelance work and then teaching work as well. And we're going to design that. Other clients may want to become like world renowned public speakers and get booked on stages and paid for speaking and then also have one on one clients that are able to charge and make a million dollars a year. That's buildable as well. Okay. But it depends on what your ideal life is and how you want to get there. So everything is. Everything is reverse engineer. Everything is figureoutable, as Marie Forleo says. Anyway, I have to take Luna the puppy to dog training. It is 85 degrees out, I think right now it feels like it. The humidity is at like 92%. So I will take any luck and like, cool feelings that you can send my way. And thank you all for joining me this morning. Anyway, I am Katie McManus, business strategist and coach. Give me a shout in the DMs if you're hearing this and you're like, damn it, I'm following hustle culture. I don't want to do this anymore and I need to figure out what my way is to get to my ideal life because it's exactly what I help my clients do. We can just hop on a call and see if it would be a fit and talk about how we could work together. Anyway, I'm Katie McManus. Hope you all have a beautiful Wednesday and you get to enjoy a bit of the summer weather we're getting. And I will talk to you all soon. Bye.