Katie McManusKatie McManus · Practical Business Strategist Empowering Mission-Driven Entrepreneurs

The way you get your client testimonials is going to have to change if you want to stay out of jail

Name: The way you get your client testimonials is going to have to change if you want to stay out of jail
Uploaded: 2024-05-19T17:32:16Z
Duration: 1 min 21 s
Channel: Katie McManus
Description: Katie McManus explains why service providers like career coaches and copywriters need written or recorded proof of client results. The FTC requires…

19 May 2024 · 1 min

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1:21

Katie McManus explains why service providers like career coaches and copywriters need written or recorded proof of client results. The FTC requires documentation when you claim measurable outcomes, like a client getting a $20,000 raise or cutting 10 hours from their work week.

Questions this video answers

$20,000

10 hours

If you're a career coach and you helped a new client get a new job where they got a $20,000 raise and get to work 10 hours less a week and get to see their kids more and all this stuff, and you're making those kinds of claims and saying, oh, my God, I'm so excited for this one client I had. This is the result they got from working with me. If you also want that kind of result, this is what I help people do. You want to make sure that you have a text message with them saying that those are the results, that they got an email. If they want to write you a proper testimonial, you can also ask them to do that with those success metrics. If you're a copywriter and you write email campaigns or landing pages for your clients and you say, oh, my landing pages and my email campaigns, you made X amount of dollars for my clients. Again, your client telling you that on a phone call will not be enough for the FTC unless you have it recorded. You want to get in writing from your client that they say that your work got them X amount of results. Because heaven forbid someone gets cranky with you. Heaven forbid someone goes to the FTC and says, I don't think this person is legit. They want to cause trouble for you or whatever you want to be able to say, no, no, no. Like, here's what I base that off of.