Katie McManus explains why service providers need written proof of client results, not just verbal accounts. The FTC requires documented evidence like emails showing specific metrics: a salary increase of $20,000, fewer work hours, revenue from a campaign. Without it, you're vulnerable if a client disputes claims or complains.
Chapters
If you're a career coach and you.
Helped a new client get a new.
Job where.
They got a $20,000 raise and get to work 10 hours less.
A week and get to see their.
Kids more and all this stuff, and.
You'Re making those kinds of claims and.
Saying, oh, my God, I'm so excited for this one client I had.
This is the result.
They got from working with me.
If you also.
Want that kind of.
Result, this is what I help people do.
You want to make.
Sure that you.
Have a text.
Message with them saying.
That those are the.
Results, that they got an email.
If they want to write you a proper testimonial.
You can also ask them.
To do that with those success metrics. If you're a copywriter.
And you write.
Email campaigns.
Or landing.
Pages for your.
Clients and.
You say, oh, my landing pages and my email campaigns, you made X amount of dollars.
For my clients. Again, your.
Client telling you that on a phone call.
Will not be enough.
For the FTC.
Unless you have it recorded.
You want to get in writing from.
Your client.
That they say that your work got.
Them X amount of results. Because heaven.
Forbid someone.
Gets cranky with you. Heaven forbid someone goes to the FTC and says, I don't.
Think this person is legit.
They want to cause trouble for you.
Or whatever you want to be able to say, no, no, no.