This one thing changed the game for me and my business

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Hello and good evening. I'm Katie McManus, business strategist and money mindset coach, coming to you live tonight on the Facebooks, on LinkedIn and YouTube, Twitter, and on Instagram. Over here on my phone with the cracked back, if you're watching from anywhere else. Good evening, everyone. Okay, I am so excited for the topic I'm going to be talking about tonight. So I know in the description, I kind of teased it, like, I got diagnosed with something, and it's, you know, it could be a big deal. It's not really a diagnosis. Okay. Kind of like how you do a personality test. You know, maybe you're an ENTJ or an enfj and Both, apparently. Anyway, nothing serious. I'm not going to die. It's actually a really good thing for me to find out about myself. So I, last year got really into money archetypes. Okay. And if you are unfamiliar with money archetypes, money archetypes are basically our operating system when it comes to making decisions with money. Okay? So there are eight. Classic. Hi, Tom Wayland. Welcome. So there are eight core archetypes that, you know, you could. You could register as, and basically you go through this whole test. And your top three are the ones that indicate how you function when it comes to money. All right? So there are eight, and they range from, like, people who are really, really good at spending money and people who are really, really good at. At saving money, and people who are really, really good at creating empires. And. Hi, David. Welcome. And it's. It's a really interesting process to go through. So your top three don't necessarily have to be complimentary. They can also work against each other, which is real interesting. But one of the things that I discovered as I was getting, you know, going through the money archetypes and. And figuring out what I was is I. I understood on a much deeper level why I'd been so bad with money for pretty much my whole life until I started really doing my money work. Okay. Now of the eight, my top three are maverick, nurturer, and celebrity. Okay. And I know it sounds kind of wild, like, oh, she's a celebrity. No, I'm not, but. So mavericks are known for being very comfortable with risk. Okay. We're extremely comfortable with risk. We are, because we're comfortable with risk. We're also incredible at manifesting money when we need It, Right. The classic maverick move is to spend money on something and then just figure out a way to pay off the credit card bill later. Right. It's just like, oh, cool. Like, I know how to do this. It was fine. I think being a maverick and working in sales was, like, where I really thrived when I was working in a job because, like, you know, you got commissions, so, like, if you needed to make more money one month, it was totally doable. Right. Also, living in San Francisco, I had a ton of little, like, gig jobs that I could do to make more money. It was like, it was so easy. So mavericks tend to be very comfortable with risk. They're also kind of that rebel with a cause. Right? Mavericks don't take any shit from anyone. You can tell that's kind of me. They are, or we are really not interested in following the rules for the sake of following the rules. So when I was building my business and. And trying to figure out what to do when people would tell me to do stuff and they didn't have a good reason behind it, or they told me to do something, and I saw how, like, that way kind of sucked. And there could be a better way. It was like, looking back, I see now that it was a very maverick thing for me to say, no, no, no, no, I'm not doing this. I'm going to break this system and I'm going to build a whole new one and it's going to be better. Right. That is really classic maverick. So those are some strengths of the maverick. But the challenges are they suck at saving money. Like, really suck. Like, they're really bad. None of my archetypes are really good at saving money because they have this faith. They know that they can hustle and they know that they can make more money when they need to. Right, Right. So mavericks are really, like, really, really common entrepreneurs. You know, I have a fair few clients who are mavericks to almost a dangerous degree. Right. Because we're so comfortable with risk, we put ourselves in very risky positions a lot of the time. Now, I want to talk mainly about the maverick, because the maverick is the one that is most true for me. It is my top archetype. And really looking back at my life through the lens of understanding that I am a maverick and this is how I operate with money. It's interesting because it pops through in other ways. So when I got really interested in doing money archetype work, I also got into doing, like, branding archetype work. And what was fascinating when I went through and did my Branding archetypes. Guess what? I also was. I was also a maverick. And so I started doing more and more work trying to understand, like, how this works across the board for most people. And it's fascinating because what your money archetypes are typically translates to what your brand is like. Your brand archetypes are going to be very similar, and if not the exact same name, they're going to be related names, right? So being a maverick in my brand and understanding this, for the first time in my life, I was able to read my client testimonials in a whole new light, right? I was able to pinpoint exactly what it was that my clients get out of working with me, which means I was then able to highlight that stuff more in my marketing. I was also able to incorporate some of my other archetypes, the nurturer, the celebrity, into how I roll up my programs and of course, incorporate the strengths of those two archetypes and also create some safety nets for, for the challenges that I run into with those two particular ones. Now, I also was able to change how I deal with risk in my business, right? So because I'm so comfortable with risk and I sometimes skate a little too close to the line, after learning about being a maverick, I was able to kind of reconfigure how I roll up my business, reestablish my offers, create a couple new programs that'll create consistent, consistent income for me, right? Because the dangers of the maverick is you're constantly starting new projects, you are okay with risk. So sometimes you do run out of money, right? And for my accumulators out there, if you're an accumulator, it means that, like, you have no tolerance for risk at all. Hearing a maverick talking about running out of money, which happens very common for mavericks, will make you feel a little nauseated. Okay. It's so funny. I did a training when I was going through the certification with all of my current clients at the time and then some. And there was one person in the training who was a very strong maverick. You know, like, you know, there'd be months where they ran out of money and it was just fine and they knew that they would make it back. And there's another client who is a very strong accumulator. And accumulators, like, they are so, like, anal about their savings, like, they don't want their savings not only to just stay the same, they need it to grow. And if it's not growing and staying the same words, they're eating it, reading out of it it is not. It's not a pretty sight. So, like, when they heard the maverick say that they ran out of money, this person literally started sweating in this training because they're like, just the idea of running out of money was so terrifying to them. So in understanding more about being a maverick and how it impacts me with my money and how it impacts me with my business and how I can leverage the. The maverick strengths and also guard against the challenges, I was really able to relaunch my entire business, which allowed for me to make more money in less time with a lot less effort, which was, like, mind blowing for me. Absolutely mind blowing. Because I was able to launch a bunch of other things that I had been wanting to do for so long, long, and hadn't had the bandwidth for just understanding these core principles about myself. Now tonight, I want to really go into the kinds of things that I looked back at my life and really understood better about how I operate and how I make decisions. And it's really this beautiful thing once you understand your operating system, because how, as humans, we're not that complicated, right? You know, how we do one thing is how we do pretty much everything, right? So if we handled money in one way, then we probably handle our relationships in a similar way, and we probably handle making big decisions in our lives in a very similar way. And like, how we show up for money is how we show up for everyone else. So the fact that I'm showing up tolerant of risk, willing to break the rules, willing to smash things down and rebuild it for my money, that's exactly what my clients were getting. That's exactly why my clients were signing up with me. Right? Tempering my Maverick was the nurturer, where I'm taking care. I really love taking care of people and creating incredible experiences for them and making sure that they're supported. As soon as I heard those two things, I remembered this one testimonial I got from a client saying that I was a metal fist in a velvet glove. I was so supportive, but I would hold her accountable with. With fierceness, but also with softness, right? So, I mean, this is just. Once you understand this stuff about your business, it's a complete game changer because you're not guessing about, like, what you should say in your marketing. You're not guessing about how you should design your programs. You just know, like, you have very clear instructions, like, this is how I'm going to operate best, and this is how I'm going to show up best in the world. And this is why people Already sign up with me, right? So let's just maximize on those things. But looking back at my life, I realized that I was like a maverick in the closet. In the closet, right?

So.

And I would make decisions from my maverick place and then I would immediately feel bad about them, right? So for me as a maverick, like, going to college was probably not the right decision for me as a maverick, like, mavericks don't like doing anything unless they can see the direct outcome, right? And for me, going to college, like, I didn't really have a direct outcome built into it, right? So, like, I got to my senior year studying philosophy and French literature with a minor in. In religious studies. Like that. Where do you go from there? There's no clear path and a career for that. And so I made a very risky decision. I decided to leave in my first of two senior years that I would have had to do because I didn't do any of my gen EDS because, you know, I didn't see the point in it because it's very maverick. And I decided to move to California from Massachusetts and become a sommelier. Just, I mean, I made this decision within about 20 minutes. I decided I didn't want to stay in my school. I went on the Google machine, I looked up all the things that I was interested in, including wine. And I noticed there are two career paths for people who wanted to work in wine. One was making wine, and I don't like chemistry, so that was a fuck no. And number two was serving wine, being sommelier, being a wine steward. And that sounded very interesting because I'd worked in hospitality for like eight years at that point. You know, being in college, I started working when I was like 14 anyway. But I always held so much guilt, so much shame around the fact that I didn't go back and finish my degree, right? But of course, the maverick in me couldn't. The maverick in me just did not make sense for me to go back. There was no clear payout for me finishing my degree, right? Mavericks, we love risk, but we need to see that there is a clear payout if we're taking a risk on something, right? And time is risk, right? Time and effort. And of course, like, an education is very expensive, so there's money involved as well. So the maverick in me was really driving my decisions. But without understanding it, without understanding why I was making the decisions I was making, it was really easy for me to get in my own head and start questioning every single thing that I had done. Right now, in my 20s, living in California, in San Francisco. I was terrible with money, right? And it was a combination of being the maverick of who was like, okay with risk and being the nurturer who wanted to take care of everyone else and being the celebrity who likes, you know, appearing to have nice things like that is. That is another attribute that happens, you know, in my archetype blend, for lack of a better term. And so my money was absolute shit through my 20s. Like, I did not save anything. I often was in debt, and I. My financial plan was basically just hope and pray that was it. And yet it always worked out. It always worked out. And I never really understood why it always worked out or how it always worked out, but it always did, right? Until like the occasional time where it didn't. But then it would still always work out, right? It was fine. Now, how this impacted my career, so my career, if you've heard me talk about my. When I worked at jobs before, you know, that I jumped. I would work a job for a year maybe, then I would get bored of the conversations and then there are more times than not that I would quit a job without having another one lined up. Like, just. I just trusted, right? Because things always worked out for me. That was. And I didn't understand how I was so confident that that would work out, right? Just didn't understand it. But now looking back, knowing that I had maverick in me, it makes total sense, right? I also often thought outside the box. Like, if I needed to make money, if I needed to do something, like, I would find a way to do it that wasn't the typical way to do it, right? I'm trying to think of an example here. You know, I. I quit. I quit working for companies for six months and I tried acting and modeling and, and, you know, teaching knitting and I sold wine at a wine shop and I did sales for a video production company that was a startup that like went belly up and just, I just experimented and it was magical. And also I didn't understand why, why I was doing it. And the main, I mean, the main thing was I just didn't want to be do. I didn't want to do something just because it's.