A short YouTube clip in which Katie McManus advises business owners to use empathetic marketing by focusing on ideal clients’ current problems rather than pushing one’s own framework. She says this approach shortens the sales cycle and justifies higher prices, noting she teaches it in her BYOB programs and one-on-one coaching.
Chapters
You're focusing on your ideal clients and you're doing empathetic marketing which by the way I train all of my clients on in the BYOB programs and my one on one work is you're not trying to sell them that the solution you have is the right one when you focus on yourself and you focus on your own framework, whatever it is that you have designed. Yeah sure you're going to get clients but first before you get the client you're going to have to educate them and convince them that what you have is worth their time and not just worth their time worth their money versus when you're focusing on them and saying here's where you are right now and you want something different. I help people get something different. You can charge more and the sales cycle is a lot shorter because you don't have to educate them, you don't have to convince them of anything. They're already living it, they're already fed up with it.