Katie McManusKatie McManus · Practical Business Strategist Empowering Mission-Driven Entrepreneurs

Try this with your marketing! #shorts

Name: Try this with your marketing! #shorts
Uploaded: 2024-05-09T11:15:34+00:00
Duration: 46 s
Channel: Katie McManus
Description: Katie McManus argues that empathetic marketing works better than pushing your own framework. When you focus on what clients already want to change, they…

9 May 2024 · 1 min

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Katie McManus argues that empathetic marketing works better than pushing your own framework. When you focus on what clients already want to change, they recognize the problem themselves, you can charge more, and the sales cycle shrinks.

When you're focusing on.
Your ideal clients and you're doing empathetic marketing which by the way I train all of my clients on in the BYOB programs and my one on one.
Work is you're not trying to sell them that the solution you.
Have is the right one.
When you focus on yourself and you.
Focus on your own framework, whatever it is that you have designed.
Yeah sure you're.
Going to get clients.
But first before you get the client you're going to have to.
Educate them and convince them that what you have.
Is worth their time and not just.
Worth their time, their money versus when you're focusing on them and saying here's.
Where you are right.
Now and you want something different. I help people get something different. You can charge more and the sales cycle is a.
Lot shorter because you.
Don'T have to educate.
Them, you don't.
Have to convince them of anything. They're already living it, they're.
Already fed up with it.