Want to avoid making these top 3 mistakes? DM me to book a Generate-Income Strategy Call

Katie McManus breaks down three mistakes ADHD service business owners make: niching too broadly, jumping to group programs before validating with one-on-one clients, and skipping proper lead generation. Start with individual clients to earn money and find patterns, then build group and digital offerings from what actually works.
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Here are the top three mistakes that ADHD business owners providing a service make when they're starting their business and hello, I help ADHD business owners make more money in less time with fewer distractions. I'm Katie McManus, business strategist and money mindset coach. Number one, they don't get specific enough with their niche. If you're an executive coach and you want to work with professional women, know that is a massive population of people that is not a niche. Now if you want to work with professional women who work in engineering and who want to get to the director role, that my friend, is niche number two is they try to jump to a group model or a digital course before they have verified their idea. Here's my advice to anyone who's providing a service that can be trained, coached on, mentored, whatever. Always start with one on one clients because your one on one clients are your fastest path to cash in your business. And the best thing about starting with one on one clients is you're going to customize the experience to each and every client. Now after you've worked with a whole bunch of clients, you're going to look and see what the commonalities were. What was the thing that everyone struggled with that you had to teach everyone, that you guided everyone through? That is your group program. And then after it is a verified group program, it gets to be a digital course. If you try to jump over any of this work, you can spend a ton of time, money, energy in building something, a group or digital course that no one ever signs up for. And unless you're independently wealthy, you don't have time to waste. So go and get one on one clients first and make money while you build it. And number three, they don't learn how to do proper lead generation for themselves. So you know all those creepy companies that send you cold DMs on LinkedIn, Instagram, your email, who promise to get you like 100 qualified sales calls per month, which sounds miserable. The reason they send you those DMs is because it works. There are so many business owners out there who never learn to properly do lead generation for themselves. Which means when they get these dms, they're desperate and they think, oh my God, well this is probably a scam, but let me just try it anyway and just see if it works. Please don't be like them. And by the way, you do not need to send cold DMs to get clients. One of the things that I train all of my clients on is how to generate content that when you post it, people look for the link so that they can go and book a sales call with you. This is called inbound marketing and it takes a lot less time than doing cold outreach. Also, it's way more fun. Now, if you're struggling with how to define your niche, how to develop your programs, and if you need help figuring out how you can generate leads for yourself, then I want you to shoot me a DM and we're going to hop on a generate income strategy call. In this call, we're going to get real about what your big goals are, what the big dream is for this business, and where you're getting stuck along the way in building it. And if there's a fit, then we'll talk about different ways to work together. And just so you know, I have several programs that fit different budgets, different stages of your business, and your learning type. Like if you really like learning in groups, I have group option. If you really want that hand holding and that one on one attention, then I have one on one options as well. And if it's not a fit, then I will point you in the direction of resources that will serve you best. Because the only thing I don't want to happen is that you stay stuck and don't grow your business. So stop being weenie about it and get in my inbox.
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