Katie McManus warns business owners against follow-for-follow trends that inflate follower counts with the wrong people. Low engagement signals poor content quality to algorithms, tanking your reach. Instead, create targeted content that attracts customers who actually care about what you do.
Group 7, I volunteered as your business advisor. And as a business advisor, I have to tell you this whole, like, follow me and I'll follow you. We're all group seven. We'll grow together. It's a bad idea. If you own a business and use social media to get clients, and you're probably all like, katie, no, like, more people who follow me is more people who will see my videos about my stuff, and then that means that I'll get more clients. No, not necessarily. I'll use my own business as an example here. Okay? So in my business, I work with new business owners who want to leave their corporate job and start a business where they sell their expertise or their coaches or consultants. They might be copywriters, online marketers, or lawyers. Right? Like they have something up here that they need to figure out how to sell to other people. My target demographic for my content on this account is very, very small in relation to the greater population. So I don't want the greater population following my account because when I publish content and they don't watch it or like it or comment on it because it's not relevant to them, that signals the algorithm that my content is no good. And when the algorithm starts seeing that my content is no good, it starts thinking, okay, cool, we're not going to push this content to more people because it's not good. And if people keep saying not good content on their for your page, then they are going to log off the app and go somewhere else. And that is not what the algorithm wants. They want people to be invested and locked into the app for as long as possible. So I know it's really tempting. I know if you've been struggling to grow your following for a really long time, it is so sexy and alluring to be like, oh, my God, my people. Group 7, Yes, I will just do follow for follow. We will grow together. But if you are trying to grow your following because you are selling something, it is going to actually pew pew you in the foot. In the long term, if you're feeling a very deep sense of connection with group sevens and you're sensing, oh, my God, if I could only work with people who, who emulate this whole Group 7 energy, I would be so happy. Then you want to create content kind of like this video where you pinpoint group sevens and then you talk about the ideal person that you work with that could be in this group and you give them something valuable. Okay, that is going to be a really effective way to grow your following that actually helps your business and attracts the right people to you without ruining your reach with the algorithm in the long term, I hope this helps. And hi, I'm Katie, your practical business coach and new business owners work with me so that they can leave their corporate 9 to 5 and replace their 6 figure salary by doing work they love that actually helps people like a proper Group 7 member would want to.
