Watch your pipes!!! Biz Lab Shenanigans

Hello, I'm Katie McManus, business strategist and money mindset coach. I'm here with David Fryman.

David Freyman, lawyer for startup founders and entrepreneurs, and Tyler Cook, Email marketing.

Email marketing Cheated.

It's just writing your name, giving yourself cheat sheets.

I know. We should do that with our names, too.

That's a good idea.

Yeah. So that way people don't get confused. Although I don't know if we're talking about, like, business strategy coach. Like, my background is definitely business strategy coach and yours is definitely lawyer.

I do this because I don't know if this happens to anybody else, but we go out to eat, I'll figure out what I want. The waiter or waitress will come and be like, what do you want to eat? And I will totally forget what it is that I wanted. So if I put it right in front of me, I won't forget what I do.

Fair? Fair. I'm a little concerned, though. Well, you do have a newborn baby, so, I mean, I understand if you're forgetting things from sleep.

I'm guessing it didn't start with the kid, though. But I'll give you the benefit of the doubt there.

Give me the benefit of the doubt that David is correct.

And just to cover some housekeeping, we're going live to the Facebooks, to LinkedIn, to link to YouTube and to Twitter. If you have any questions as you're watching, please pop them in the chat. We love this to be interactive, but just know that sometimes the technology doesn't always show us all comments. So don't be offended if we don't call you out. It's not you, it's just the technology. Unless you say something rude. And then we will absolutely ignore you.

We'll call you out if it's easier.

That could be more fun.

Yes.

So we tried something new this time.

People have spoken.

The people have spoken. We gave them three options. We gave them the options. I have them here of plumbing, a Pilates studio, or junk removal. And it was overwhelming with 59% plumbing. What do you guys know about plumbing?

My knowledge of plumbing is limited mostly to playing Super Mario Brothers as a kid. Yeah.

I usually don't do much yard work, so.

There. Yeah, Perfect. Great.

Great.

So my dad was a carpenter and, you know, did some, like, small plumbing things, like, stuff. And I recently had my toilet leak water through the ceiling of my kitchen.

Okay.

So I feel like I'm a pro at plumbing at this point.

You know, usually the idea is to get the water not to leak.

Well, I got fixed it got fixed. Yeah. Yeah. So.

Okay.

Well, where I would start with, with any kind of a business is to figure out where you want to work, especially if you have to be in person. And I mean, I live in a city, and I think cities are probably an easier place to get a lot of business.

Yeah. Or like highly. Highly, like residential areas.

Yeah, Yeah.

I. My first thought was to kind of break down categories of not quite niches, but broad categories like residential versus commercial. Like, those are different businesses. And then new construction versus repair, also slightly different businesses. And just think about, are we. Are we working with contractors? Are we working with individuals? Are we working with brokers? That was. That's where my. Where my mind went first.

Yeah, Yeah. I. I was thinking along the lines of, you know, working with developers on one hand, you know, and then also working with like, apartment management companies who have to go in and, like, you know, maintain stuff and make sure that stuff is good and won't break and go in and fix stuff. You know, toilets leak through the kitchen ceiling. What about you, Tyler?

Yeah, my first thought actually went residential mostly because when we were selling our house in Idaho, we had to like replace the subfloor around our toilets before, like, we could sell it. And we had like, part of the. Part of the agreement that we had with the people that were buying the house is it had to be like, we either had to have a plumber do it or a plumber had to like sign off on it. So we. I ended up like replacing the subfloor and then we had to get a plumber out there. And I was like, it was like the easiest 300 bucks this dude made. Like, he just showed up, looked at it, and then like signed off on this piece of paper. And I was like, I am apparently doing the wrong thing. Like. Yep.

Mm.

So, yeah.

Well, here's my question. Like, plumbing is plumbing is plumbing. I assume it's a little different than like general contracting, where you could specialize in like, really, like, high end bathrooms and really beautiful kitchens. Right.

I was thinking two made. I don't have solutions for these problems yet, but two challenges to getting a plumbing business up and running and potentially scaling that jumped out of me were first licensing in, I think every state, or at least most states, there's licensing requirements, which means you can't just outsource to anyone and subcontract easily.

Right.

And the second problem is that it's plumbing, so there's a limit to what you can automate.

Right.

It's not like, I mean, AI is Doing some pretty cool things if. You know, with chat AI and those crazy artwork. That's, like, insane.

So can I. Can we. Can we do a tangent for a second?

Absolutely. Squirrel.

A Squirrel. The. The selfie. AI. Half of the photos that it delivered to me are. Are me, but Asian. A lot of jobs to. To AI. I think we're fine.

Okay.

That's great. I imagine you didn't post those, but I. I kind of want to see them.

Yeah, I mean, I probably will. It's just I. Yeah, I've had a busy week here, let me find one. I'll hold it up. It's funny things. It's funny, too. Luna, what are you. I'm gonna. Mute. Hold on. Carry on.

I am kind of curious, David. From a legal side, I would imagine that there's different codes and, like, building specs from, like, apartments. Office buildings, to residential as well. Wouldn't you think that that would. Nice.

That is amazing. That's really. Are you sure that wasn't the prompt? Because you're still on mute.

Luna's still barking. Yeah, no, they're all. Yeah, a lot of them. I.

Anyway, Luna, do you have ancestors from that part of the world? Maybe. Maybe the AI picked up on this.

I was getting there. Maybe they know something you don't.

No, we've done 23andMe.ancestry.com. nope. We're very. I'm a European mutt, and that's it.

All right.

Choice.

Yeah.

That's a bold strategy, AI. It's a bold strategy.

Let's see how it works out for you.

I know. Well, you think it's like the. Like, the Russian mob that's put this app out. It's, like, great. They're not looking for me. They're looking for Asian me. That's fine.

Like you ever have to be a fugitive from the law, you know, that'll come in handy.

I know, right?

Not to be construed as legal advice, if anyone is. In case anyone needs to hear that. I don't want anyone escaping to the Bahamas and getting arrested. Not on my watch.

David's the lawyer for the guy from ftx.

Although they're probably having a lot of fun. I mean, I'm having a little bit of fun just listening to. Yeah.

Yeah.

His biggest mistake was reducing his workload from 18 hours a day to 13 hours a day. And he, you know, and. And he claimed that, as a result, things fell through the cracks. That's like a real thing he said, which is.

Well, did you hear how much. How, like, what kind of Drugs they were taking and stuff. Like.

Yeah.

How many tweets and stuff they were like, if you're not taking amphetamines, like, you're good. On our level. Like, that wasn't an exact tweet, but like, there's tons of like.

I think it was. He took Adderall every three hours during a workday. That was his standard practice. He. I mean, that explains the 18 hours, you know, but.

And then he would, he would take a sleeping pill right before he needed to go to bed so he could sleep. And then he sounds super healthy and like biohacking gone.

Like crazily wrong.

No, no, no, no. That point, like, you just can't help doing stuff that's illegal.

The impulse control is just gone. I think my favorite part is he had a signal. He had a. A group chat called wire fraud, which is like, you know, as a lawyer, you can only hope your clients are that creative.

The prosecutors that were just like, like.

This is he poking us?

There's no way it's that easy. Anyway, back to plumbing.

Okay, so I actually have a thought here because I am a single woman living alone and if something were to happen plumbing wise in the middle of the night, and I like owned my place where my landlords weren't reachable, like, am I going to the phone book to find a plumber? Some rando who's going to come into my house where I'm alone by myself to help me or wonder if there's like a plumbing adjacent business that we could do that does like background checks. Corey checks to make sure no one has a criminal record that they're sending into your home. You know, maybe gets references like you can, you can see the ratings from other people who are like you, who maybe have small children or are single women or single men or whatever, and they're like. Yep. Felt super safe with this person. You know, and it's kind of like an Uber or lift for. And for just like general repair stuff that happens in the middle, you know, like emergency stuff.

Yeah. And that's really scalable.

Right.

Because that gets you out of the licensing requirements. And then every plumber to be on the app, wherever they're located would have to.

Yeah.

Prove their. But that, that solves the automation problem also because the limit the scalability is you have to be licensed and it's hard to automate. And here you're. Yeah, that's a really good idea.

Right. And you could even have some kind of feature where like you pay a certain amount per minute and if It's a simple fix. Like, you take a picture of the problem, and if it's simple fix, like, they don't even come out to you. They just say, cool, do this, do this, do this, and we'll be over in the morning.

That's what I was thinking. Like, if you could do. If you could do, like, the. The software that I would recommend, even though I'm, like, repping them right now, this was not planned would be like Volley. It's like. It's like the business version of Marco Polo that you could pay a monthly fee to be a part of this kind of, like, community or video chat where it's, I've got this problem. Here's the video. And then the plumber could say, okay, cool. Here's how to do it. Here's the tools that you need. Here's what to do. And it's unique to you, right? So it's better than going to YouTube, because YouTube is showing you how you should normally do things, right. On average, this is how you fix the problem. But then, you know, for those edge cases, or if you need a little bit more hand holding, you actually do like a video chat, Right. Asynchronously.

Right.

But I think the important part here is, like, because oftentimes it's something like you can turn the water off for the problem, right. And they can walk you through how to do that. But they're gonna have to come out the next day, right, to, like, replace a part or, you know, check out, like, where the break was.

Right.

And then on the plumber side, like, they get to decide, you know, when they're gonna have their phone on during the night to be on call.

Right. Like shift work. Because if you're a plumber and you're on your own, you have your own sole proprietorship business. You're essentially, if you shut up, shut your phone off, you've decided to turn away the business of anyone that would contact you.

Yeah.

What you could do about it.

Yep.

Yeah.

Yeah. And then obviously, like, you know, if it's the middle of the night call and it's an emergency, then they can say, cool, well, here's what I'll charge for an emergency visit.

Right. You know, that can all be built in and disclosed. Whereas the current model is often plumber shows up in your house and then quotes you some price and you have no way to evaluate it.

Right.

Well.

Well, I think, you know, the plumber's gonna have to come out, and if there's a bigger problem, they're gonna have to give you a bigger quote, but that'll at least cover that initial visit. That and the initial, like, I don't know, equipment that they'll bring.

Right?

Yeah.

I like that.

Yeah.

All right. How do we market this, Tyler?

How would you market that? Well, I mean, obviously it's. It's pretty local. Right. So, I mean, a couple of things. Google, my business is going to be big. Google, my business is really. Is really help. Focused on helping like, the small local businesses for awareness. Right.

Local.

Local events like getting seen. There gonna be big things. Weekend. Weekend Warrior Monday workshops where, you know, it's your. Your husband or significant other tried to fix something and didn't quite get it there. So tell me your problem and we'll. We'll show you how to fix it. That's never happened to us forever. Yeah.

And then you were specifying the husband because it's. It's never been.

My best friend. She's the handy one in the relationship. She would take issue with it.

Does she break? It's not. It's not being handy. It's the expectation that you're handy so that you're gonna break it anyway.

Oh, right, right.

Guys can't say, I'm sorry, honey. That's not one of my strengths. So I'm not going to try to fix this.

Right. No guys ever said they're like, yeah, I'll get to it.

And then they're like, I can do this. Well, I think I've watched half of a YouTube video. I know everything there is to know about plumbing.

Right, right. Well, I think what would be good here is like, you know, the, the typical things that people do want to do. They could have little workshops that are virtual that you could log in for, like replacing the faucet on your sink or installing like some kind of water filtration system. And things like that.

Yeah.

You know, just like little hardware things.

Yeah.

You know how to. How to. Like about like an old rusty shower head that feels like, you know, it's. It's impeding all of the pressure for something else that, like, you actually get some water out of.

Yeah, yeah. I think, I think it would require a lot of content because that content will get a lot of visibility. Right. I also think it's having good, good systems to follow up with interested people as well. Right. Like, for example, my. We just cut down a big tree in our front yard and we needed somebody to come and remove the stump. And we went through, like. We reached out to like, six companies and we heard back from like two. Yeah, yeah. And it was like, we need this gone.

Yeah.

But we only heard back from two companies. So helping, like having, making sure that you have the systems to follow up then even if you're crazy busy and you can't accept the business because you're like just back to back appointments still having those systems in place.

Yeah.

Would be good.

Yeah. You know, it would also be interesting because if you're a plumber, you probably know like a septic system guy, you know, carpenter, you know, a contractor, you know, all these other people in their profiles, they could say, here's who I recommend. And if anyone goes through and hires those people, then they, there's like a trail of I referred you. So they get like a credit or whatever referral deal they've set up with those con, those other people.

Are you envisioning a decentralized network and just an app that makes that possible or are you envisioning a, like a top down model where the business is running this? Essentially an agency that then just uses the tech to subcontract to plumbers in various cities, states, locations?

I think what I have in mind is I'll take an Adderall every three hours and just answer the phone and collect things and then I'll take a sleeping pill after I've worked 18 hours and then I'll just hop back in.

If you're a secret getaway in the Bahamas spring the week.

No, I'm thinking more of like an app that's, that's decentralized.

Okay.

You know, so here's where I have a legal question is if we're, if we're saying this person has had a background check and yes, they have these reviews, where do we have any legal liability if they do do something nefarious in the house?

Yeah, that. So, so that's why. That's what I was thinking also. So the distinction between. So if the app is functioning as a general contractor and subbing out to other people on the app, that could present a whole host of problems, especially if they're doing business outside the scope of their license. So for example, in other states or for example, if they're including other services.

Well, here's, so here's my idea of how the app would work is like, so I'm in Pennsylvania, I say, oh, you know, my toilet's broken. I go on. I said, I describe my problem, I give my location. It only shows me plumbers who are in the area, who are licensed in my state, and then it gives me go through and I can look at their reviews and I can kind of get a sense of, like, who they are, and I can, like, ping a bunch of them, kind of like the Rover app, and see, like, are you available to come out now until it's broken?

Yeah. I mean, fundamentally, it doesn't sound that different, that much different than Fiverr, which is not providing any service, or it's not providing any of the services that you're buying. It's just facilitating the access.

Right.

Which I think is a lot safer, both from a legal perspective and also practically. You wouldn't be taking risk. It's not like a plumber who has an app and then when they're available, they subcontract out.

I think that would be the same person. Yeah.

So this would be the, The. The. It would just be a referral network.

Right.

I mean, could we make this. Take this even a step further and create the Uber? Not to, like, leverage their name, but the, the Uber for plumbers where, like, hey, if you have a problem, right. You could see plumbers that are kind of near you, see their profile, potentially even see what availability they have. And then you could say, oh, my gosh, There's a plumber two miles away that has availability within the next 30 minutes or so. So it's more like on demand. And then you. You could reach out to them and say, hey, I need this done. And. And then at that point, the. The plumber could respond, yeah, I'll be over there at this time, or I'll hit you guys up next. Or it's actually, I've got another appointment for your problem. It's going to take longer than what I have available. So we can either schedule in the future or you can find somebody else.

Yeah, no, 100%.

So I would be. I'm not an expert on, on the regulatory aspects and the licensing requirements. And my concern would be that Uber is providing a lot of the service. Right. When you take a cab, you call an Uber, you're paying Uber. Uber is facilitating the transportation. And this was one of the issues in their longstanding dispute with labor over whether they're really employees or contractors. But part of the issue is that I'm hugely oversimplifying, but part of the issue is that Uber is providing the service. They're not just recommending a cab to you.

Right, right. So, and that difference then would be like. It would be as if you open up Uber and you see cars kind of floating around your area. Hey, can you come pick me up?

Right. And that would give more Flexibility to the plumbers, practically. It legally, I think, is a little bit friendlier, easier to. To deal with. You're still going to have insurance and you're still going to have to. To make sure you're vetting properly.

Right.

But you're not plumbing. Like, you're not providing plumbing services. You are facilitating. You're essentially providing marketing services or a referral network, but you're. It's a marketplace. Yeah, that's the assassin. Able marketplace to allow plumbers to get business and for consumer. Consumers to easily access plumbers.

Yeah.

Well, the other cool thing here is that if it is a marketplace like that, it could kind of operate like a social media place also where I could say, oh, my. Catherine mentioned that she had a good cabinet guy. Let me see if she, like, has listed him here. Great. She has let me get in touch with him without me having to, like, go and bug her again.

Yeah.

Like, here are my. Like, everyone could have their go to Gu that they use and then you could just send, like, if someone moves to the neighborhood and you meet them, you could send them like, your list of people that you go to.

Interesting.

I think this is actually kind of a good idea.

Yeah. Anyone listening wants to run with this idea and wants us to consult for you. Let us know. Drop a comment.

Yes, this is interesting.

I promise we'll be very reasonable in the equity negotiations.

Yes, yes, yes. And I think honestly, like, you could charge on the user side and on the plumber side.

Yeah.

Because it's so much easier. I'd rather, like, do something like this and just go on. Because you never really know on the interwebs who it is. Like, I'd rather have something that's like, you know, really vetted.

Yeah, yeah.

I'm, I'm. I'm trying to remember, Ivan, of all the contractors and repair people and carpenters and plumbing plumbers that I've hired, I don't think I would hire anyone without a. Without a recommendation.

Right.

I have my community WhatsApp that I like, shoot a text to have you. Can you recommend anyone? We need new windows. We need a plumber. We have this, we have that. But if you're, you know, if you're not in a tightly knit community or you're traveling or you're recently moved in, you're at a real disadvantage. Especially if it's a matter of somebody showing up in your house or late at night if it's urgent.

Yep.

You really need to know who's coming into your house.

Yeah, yeah, yeah. Well, especially if You're a single woman. I mean, that's like a whole. A whole level. You know, you want to be super careful about who's coming in. And, like, if it's someone you don't know, you're also calling a friend and saying, hey, I have, like, this person coming in. You know, like, there could also be like a safety button on there that, like, you know, you have to, like, it'll notify you, and if anything happens, like, I don't know, calls your. Your emergency contact or something.

Well, that's a great content idea from a marketing perspective as part of, like, in, you know, leaning into that narrative, the experience of somebody or somebody telling a story about how they had a bad experience. This could. With a background check, and between a background check and references, that could go a long way. That could even be. You could even advertise. The minimum standard we require to be on our app is you have to have a. A recommendation from at least two former clients, 10 from whatever it is. I don't know enough about the industry to, like, put a number there. Yeah, but the idea would be that there's a certain minimum level of vetting, maybe even a way to promote people that have gotten better reviews the way Amazon does.

Yeah.

I don't know from a perspective how complicated that is, but it seems like something that would attract. Would give an incentive to people to really up their game.

Yeah.

Allow people to rate them, and it would still allow plumbers to set their own prices, set their own hours. It wouldn't be like the Uber model where they're basically. That, you know, the app or the service would constrict them in terms of how they want to operate their business.

Right?

Yeah. Yeah.

But also, like, you know, the plumbers, you could really put the cost on them to do background check, you know, make sure that there's no criminal record there. You know, do all this stuff. Like, during the pandemic, I got invited to apply to be a substitute teacher at a high school, which we all know is a terrible idea. Like, they char. They pay 450 a week.

Wait for what?

To substitute teach full time.

Wow.

You were substitute teacher?

No, no, no, no. I got invited by my old guidance counselor. He's like, we might. We're gonna need, like, substitute teachers because teachers are gonna get sick. And he's like, do you wanna. Do you wanna work full time as a teacher? And I was like, well, how much does it pay? And he's like 450 a week. And I'm like, no, absolutely not. 450 an hour. Yes. Maybe you have to pay for your own Cory check. So what I'm saying is if they do that for substitute teachers who don't make any money whatsoever, then you can have a.

Certainly do that for plumbers who are hopefully making more than 450 a week.

Yeah. Well over 100 now.

And I think that's part of it. Part of the difference is that the plumbers are independent contractors here. They're not.

Yeah.

Working for the right program. Yeah. So I think that frees up the business from having to deal with any regulatory issues and also to be. They can put all the resources into marketing and then, you know, get to take off the, the challenge here.

And also retention, too. Retention would be a big thing thing. Both on the plumber side. Right. If the plumber isn't seeing an increase in business or revenue, like, why would they want to stay affiliated with the platform? Same thing on the user side. If they're always having a bad experience every time they use it, then it's like, well, why would I do that? So you could invest more time and resources on retention.

Right, right. The other cool thing is the plumbers could have a list of all of their clients and like, say the holidays comes around and they could click a few buttons and have a Christmas card go out or a Hanukkah card go out.

Right.

You know, they could send. They could design a little thing and say, hey, like, do you need to win winterize your house? Like it's that time. Do you need me to come out?

Right.

You know, male action. And they just, you know, it's something that like, obviously it would, it would be a partnership relationship with some business that does printing and mailing. But how cool would that be to like, look at the 300 odd people that you've worked with in the last six months and just send that out.

It would be pretty epic.

Yeah, you're right. And, and yeah. So if we were doing all right, I'm curious if we were doing paid advertising for this because it's a, essentially a consumer oriented SaaS enabled marketplace, but we're targeting consumers. Tyler, what does our ad strategy look like?

Yeah. So first, the places that you'd want to advertise are going to be essentially like DIY places. Like, I actually think that for this you could go a long ways on Pinterest. Right. Because there's going to be people wanting to like redo their bathroom. Right.

Or.

Or redo their, their kitchen and they're looking for ideas and if you don't know what you're doing and you like get halfway or you get started in this, in this, in this project and all of a sudden you're like, oh, my gosh. I, I have, I have a plumbing fixture here, but my plans require it to be over here. Like, I don't know, what do I do? You know? So, like, I think platforms like that, obviously, Google, Facebook, platforms like that, YouTube as well. So you could target people visiting those, those kind of DIY videos. Right. I think that'll be a big way to get a lot of traction, at least initially for, for paid advertising. Let me, let me consult my notes here real quick and I'll come up.

With even better notes this whole call.

Well, no, I've got like my, my, my marketing framework where I actually have like a list of like 100 ways that you can drive attention to your business. I'm going to consult on that real quick, see if I missed anything.

Notes. And he's gonna run with this, with this, without us. All right.

Oh, I'm get, I'm going, I'm going all the way with it.

All right. We're doing NDAs before we, we have to do agreement.

So, like, if we come up with an idea here, then we all get credit for it. That would be such an ugly way for this to break up, wouldn't it? Like, like David went off and became a billionaire. Just Tyler and I.

Hey, look, if it can bring down the Beatles, you know, who are we to say that it's.

Oh, man.

Oh, another one that I missed here. Quora. I think answering questions on Quora would be really good. A good way. And also just side note, like, ads on Quora, super insanely cheap. Like you can drive a crap ton of traffic back to your website from running ads on Quora. Super. What about next door?

I feel like, you know something super, super embarrassing. You keep you mentioning Korra and I was like, what are you talking about? And it just hit me. I was like, that's how you pronounce it. And I've been pronouncing it wrong for say it. So I'm not gonna say it, but it's been so wrong that I legit recognize what you were talking about.

Say it, say it, say it.

Wow.

It's called Korra. That's how I was saying it.

Well, I mean, that's how I see it. I don't know if that's how everybody else does it, but I am not seeing any comments.

It's a you. There's. It's a Q. It's not a C.

Cora. I feel like. Yeah, so it's like a query, but it's.

Yeah.

So maybe Tyler's saying it wrong.

I don't know.

Well, I mean, Quinton. That's my son's name.

Right?

Like Quinton. Cora. Yeah, they both start this.

Cora.

Quintessential.

It might just be a. Like an accent thing.

Yeah, let's go.

How's everybody else saying it?

I've been saying Quora.

I've been not really saying it in my head, but mostly glancing it with my eyes because I wasn't sure. And that's what I do when I come across a word that I don't want to pronounce, even to myself. I feel self conscious mispronouncing things. I just. It's not something that thankfully comes up a lot in my conversations. So I can get away with just, you know.

They hire you for a litigation thing and you're like, I'm not gonna say the name.

Put a pronunciation guide in my intake. When they sign up to be a client, they have to fill out a.

What does this word mean? We're E. Frayed. Sorry. I was going back to wire fraud. Yeah, yeah. I mean, well, anyway, so that would be another way to get. Yes, thank you. That's just another way that you could drive traffic. And then I think, I think honestly getting perks based off of using the platform. Right? Like this, this platform. There's a really interesting article I, I talked to the, the founders of Volley app about like growing their business for a while and they sent a really interesting article. But this software is only as good as as many people use it. Right. And so you'd have to invest a lot of time and energy into viral viral growth. If not necessarily like meaning going viral, but like building in those viral loops, you know, David uses it. How am I incentivizing David to rate, rate users, bring in new users, use it often and be willing to share it. So that would be a big piece of the marketing is how do you build in that feedback loop and make it as short as possible?

Yeah, yeah, yeah.

One, not really a downside. It's just a risk that it's kind of all or nothing. Right. You can't be like mediocrely successful.

Right.

It's either going to take off or it's not going to have enough support and then no one's going to use it.

Right.

And so you're going to need a major influx of capital both to hire developers to develop it, to get the Initial platform, you're going to have to have a pretty broad geographic area just to get enough people, which means you're gonna be spending a lot of marketing. You're probably gonna need. Unless you're independently wealthy, you might need some outside capital. So there is that risk there. But on the flip side, it's easy to scale or relatively simple to scale if it takes off.

Yeah. Well, another thing you could do is partner with some brands like Home Depot and Lowe's.

Yeah, that's awesome.

Oh, yeah.

Hey, that's a great idea. They have. They have an email list. I get emails from Home Depot and, you know, hey, like, here's a new thing that's available in your area. You know, Like any brands like Kohler, any brands of, like, faucets and of toilets and of sinks. Like, when you. When you go to register for the warranty or something, it could be part of the warranty that, like, they send you an email with this kind of membership. Thank you very.

I like that a lot. That is a really, really good idea.

Call and go build.

I know, right? We need to get a coder in here, in our. In our little group, someone who would actually, like, know how to build this stuff. All right, so if you know anyone in the audience, if you know of anyone who would like to join these chats, who can do some coding. Yeah.

You got the whole package. You got marketing covered, you got a coach for you. And, you know, I keep you out of orange pajamas.

Exactly. Unless that's just really your color.

Unless you really want to, in which case your.

Your risk assessment can change. You know, you could be much more aggressive in how you run business if, you know, the end result is, all right, I lose my freedom, but at least I look good. You know, that's your. Your pro and con list. You know, that can really change your ability to scale or if you have any. Any connections in the Bahamas.

Yeah, absolutely. I mean, yeah, we. I mean, we should just have a separate show. Just on that.

Just on that.

Just on ftx. I just feel bad for everyone who lost money.

Yeah, A lot of people.

Yeah, yeah, yeah. Rough.

I think we have the business, though. I think that's that.

I think we're good. Yeah.

Yeah.

This is our fastest one yet. 41 minutes.

Well, the people spoke, so the people really weeded out, intuited what would be the best for us.

Yeah.

And you know what we could do? We're really ambitious. Next time we could run, like, multiple polls and have, like, a playoff.

Oh, that would be good.

We getting Fancy.

Yeah, we getting fancy. Well, then let's. Let's look at the calendars, guys. Let's schedule our next one.

Yeah, when do we want to do it?

How about the first Thursday of January, the 5th? This is the exciting part of the show, everyone, where we look at our calendars and ignore you for a second.

If you all would like to chime in on your availability. January 5th at 7:00pm Eastern, that's great. We love to accommodate you.

This is show business, everyone.

I've got a haircut scheduled right before that, so I'll be coming in with.

A fresh do, so fresh you won't.

Want to miss it.

All right, awesome.

So cute that you schedule haircuts. Well, technically my haircuts, like 45 seconds in advance, but I'm like, driving by and I have, like, a couple extra minutes, and I'm like, that was good.

You know, part of it. Part of the symptom of ADHD is like, really poor self care. Right. So I'll be 100, honest. My wife schedules them for me, and then they just show up on my calendar. I have, like, literally the best wife in the world.

Yeah.

Yeah.

I auto schedule my annual physicals. Like, if my physical I schedule because I can't schedule with the doctor a year in advance. So I schedule it in my email to. A year later sends an email like a week before to schedule it. And so I don't think about it.

That's nice.

Same idea.

Yeah.

I'm past the point where I have to do that with haircuts, though, to be. To be transparent.

Okay, so here's an idea that I have for my mom, because she's an assistant in a law firm that does Will's Trust and Estates. And so she works a lot of, like, elderly folks who just have a really hard time managing all the schedules and everything. I think she should start her own business where she's kind of like. Like concierge for them and just helping them. Like a medical concierge and, like, handle life care Concierge, where she, you know, sets their appointments, reminds them if they need a ride, she organizes it, lets their kids know that they have an appointment, like, helps them figure out if they need to pick up their prescriptions.

Is that different than a personal assistant?

Well, it would be less. Like, she wouldn't be one person's personal assistant. It would be like a subscription service where she's helping them a little bit each month.

Right.

You know, so if something happens to them and they need, like, a plumber, then she's going on the app.

That's not a bad idea. When we lived in Idaho, we lived kind of by an area where there was a lot of like assisted living, like, but it was done out of like homes. So it's a little different than like the bigger, larger complexes. I think if you got in on a couple of those, like, yeah, hey, don't worry. Worry about like, I'll help them get to their appointments. I'll help schedule it like all, you know, kind of manage life appointments, if you will. And then coordinating with the kids, I think would be epic. I think that would be awesome.

I mean, this is cod. So there's so many retirees.

Right.

Kids don't live there and it's like them, they're like in their 80s and then their 80 year old friends and they're all trying to help each other get to places. Places, yeah. My heart.

I mean this is a different business idea, but there I, I do think there is a market for something like that in the estate world because a lot of law firms that do estate administration and wills and trusts offer some of that service, but not very well because they're set up like law firms. They're not set up to be a service. Right. A service like that. But there is, I think, a market for an ancillary service that. Because even, even with all the help that a law firm can give you, there's a lot of admin work. When you're settling an estate, it's just, it's time and your lawyer is doing the legal work and maybe a paralegal or an assistant at the law firm could be informally helping you with. Son of. With some of that. But I do think it's a market for a separate business that specializes in that aspect of the process.

Oh, totally. Yeah. Yeah. I also have another idea for my sister's boyfriend. He's a very quiet guy and he is a handyman and these older women just love hiring him. And then they'll be like, Brian, come on over. I have a doorknob that needs replacement placing. But then they'll have all these little jobs around the house and he's really quiet, so they just talk his ear off. But like, it's like handsome grandson for hire.

You know.

He's quiet. He just kind of listens and nods and goes, oh yeah.

And that's the business name. Handsome Grandsons.

Exactly.

Yeah, that's awesome.

But it's like, you know, you could be open to some age discrimination because, you know, hands and grandsons tend to age out of the pool after a certain point.

That's true.

I like that. Yeah, but by then, they'll be robots, and he's got time.

Right? Fair. Well, with that, I think we should adjourn for today, gentlemen. We have our plumbing business.

We got our poing business. We got an extra side business or two for your mom. You know.

My sister's boyfriend's boyfriend.

Yeah. Anyone else? If anyone else wants a business, speak now or forever hold your peace.

I know. For those of you who've been watching, thank you for tuning in. If you have any ideas for businesses that you would like us to consider in the future to do on the show, then please, DM any of us, please. And we'll add it to the list. We'll put it in the jar, be very official. I like David's idea of us doing, like, a showdown.

Yeah.

Yeah. So. So we'll each have to do four, so that way it ends with, like, an even number.

Yeah.

Right.

All right.

Okay.

All right. That's fine. That's fine.

Amazing. All right, well, until then, guys. So good to see you both, and thank you all for joining. I'm Katie McManus.

I'm David Fryman.

And I'm Tyler Cook.

Email marketing.

Email marketing right there.

Tyler Cook, email marketing. It's my legal name.

And thank you again for joining us. Have a great night, everyone.

Good night, guys.