Katie McManus, a business strategist, used her money archetypes (maverick, nurturer, celebrity) to make five changes: create consistent monthly income, enforce savings rules, add client touchpoints, highlight brand traits in marketing, and increase short-form video. The playful content boosted engagement, enrollment, and multiple income streams.
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Last year, I discovered my money archetype, and it was kind of like discovering a magical roadmap to making more money, helping more people, and being way happier in my work. There are eight classical archetypes, and each of us have our top three. And based on my top three, I made five powerful changes to my business to allow me to make more money in less time with way less effort. The first change I made because my top archetype is maverick, and we're super, super comfortable with risk, and we love it you. It inspires us so much. But risk doesn't always have a guaranteed roi. I needed to create consistent monthly income that would cover my bases as I go out and do exciting things in my business. And I've also started shopping around for different passive businesses that I can purchase that already have a successful track record. The second change I made, because I'm a maverick, and mavericks are classically, really bad at saving, I've become way more serious about my savings goals and have made hard, hard and fast rules for how I decide to spend money. Now, my second archetype is the nurturer, the caretaker. And the nurturers love taking care of people. And how this shows up often in business is we give so much to our clients, sometimes we can undercharge for it, but it really does light us up. So as a nurturer, I created a ton of extra touch points that my clients get to have throughout their work with me, so I get to support them at every single stage while still respecting my time and my boundaries for my personal life. An interesting thing about money archetypes is that they also translate into what your brand archetypes are. And because of this, looking at my three top archetypes, maverick, nurturer, and celebrity, I now understand on a much deeper level why people work with me and all the testimonials about how I'm no bullshit, how I am an iron fist with a velvet glove and all these things, how I have fierce accountability but I'm kind makes so much sense to me now because the maverick is really good at calling bullshit. They do not put up with stuff just because it's always how it's been done. The nurturer is incredibly caring and wants to support people, and my clients feel that. And the celebrity inspires other people to show up as their best. So now in my marketing, the fourth shift that I've made is that I highlight these things way more because that's what people want to hire me for, and because my third archetype is the Celebrity. The fifth shift that I have made in my business is I'm showing up a lot more in short form video. Because celebrities are incredibly comfortable in front of the camera, we have no problem being the center of attention. And when we show up in front of people, we inspire other people to show up for themselves. And as we know here, short form video is incredible because it can be repurposed on multiple platforms. Now, this is also why I have been showing up way more in the hot dog weenie costume. And that's also a maverick thing, because the maverick has no problem doing things that are way out of the box and kind of weird. And the results have been absolutely insane. So my clients are happier, my enrollment is easier, my audience is far more invested, and I'm creating multiple streams of income that will make sure that my baseline is covered and I get to go and do all the exciting things that I want to do. Now, of course, these changes that worked for me are based on my archetypes. Okay, so the changes that will make a big difference in your business will be completely different depending on what your archetypes are. And early next week I am opening up seven spots for a 90 minute money archetype business strategy session. And if you want to be one of the first people to be alerted when these open up, then I want you to DM me your email address. In these sessions, you'll understand exactly what your top three archetypes are, what your strengths are, what the challenges are. You'll also walk away with five crystal clear action steps to completely change the trajectory of your business. You can make more money and in less time with fewer distractions and putting in a lot less effort. And if you want to make sure that you get first whack at one of these seven spots, then I want you to DM me your email address and I will make sure that you are on the list of who's going to be notified first when they open up. Oh, and hi, I help ADHD business owners make more money in less time with fewer distractions. I'm Katie McManus, business strategist and money mindset coach. Like and follow me because tomorrow I am talking all about the different strengths of each one of the eight archetypes and you won't want to miss it.
