What Biz will we design today?

Good evening and welcome to BizLab Live. I'm Katie McManus.

I'm David Bryan.

And I'm Tyler Cook.

And just. Just want to, you know, out myself here. It's not mirror image, so it's very confusing to point. Yeah, I. I am, I am with it.

Are we actually live? Anyone want to comment? Thumbs up.

Yes. Yes. If you're watching and you're seeing us, we're going live to both my Facebooks, to LinkedIn, to YouTube and to Twitter. And not sometimes multiple Facebook.

That's impressive.

Yeah, I know, I know. I just have all the Facebooks. But sometimes the comments don't always come through from all places. So if you aren't able to get through to us on one place, just bounce over to another one. But anyway, we have. We have altered the rules for BizLab live because sometimes the magic jar gives us a weird business, and it's a business that we really don't have anything to go.

And also, it was just election day, so, you know, a new government, new rules, new policy. It's important to just constantly innovate.

Yeah. We have overhauled the constitution of, of this live format. So now we're going to be pulling three business types out of the jar and we're going to be choosing one. We also all have veto power. So if we pull three that are awful, we all get the okay to, you know, pull three more. Yes. Okay, so I think I might have just gotten two. Okay, so that's two. Let me get a third. I just dropped one. Oh, my God. This is way more work, guys. I feel like.

Well, and also like, if there's a. If there's one that like an audience member really wants to. To have us review, like, throw it in the comments.

Okay, so I. Okay, so I have to tell you guys a story. So when. So Tyler and I initially, like, typed up all these. These ideas, right? And then I printed them out, and then I made my mom help me cut them out. And I think. I think she. I must have had it spaced wrong because one of them is just place. This is good.

We're gonna design a place. It's very meta kind of business. It's just where you are. And somehow we're going to convince people to pay for this. It's a place and not commit any felonies.

And there are things.

Business name is just going to be noun.

It's like really talented salespeople. Like, how good are you at sales? Can you just convince people to pay you money for plates? Okay.

And mom, if you're watching, thank you for helping me cut these. It was very annoying, but yeah, we just need to work on where the lines are. Okay, so here are three options. Place is not one of the three options. Okay, so we have brand photography, we have chiropractors, and we have personal shoppers.

Oh.

What are you fellas feeling?

Chiropractors. I don't know anything about chiropractors.

Okay.

I also don't know a lot about photography, but I have seen pictures and taking pictures on my phone, so, you.

Know, I've got some experience there.

Yeah, I feel like, you know, I'm basically.

I wouldn't say I'm a pro, but I've opened the camera on, on my phone before, so I've got some experience.

We have Justin.

Who's voting?

Personal shoppers. I'm sorry, Justin, this is our vote because we have to know what we're talking about to make this work. I mean. Okay, so personal shoppers. I actually don't have a whole lot of experience with that. Chiropractors. I think that business model is kind of boring. No offense to the really talented chiropractors that I've seen in my life. I would, I would pick brand photography out of this.

I'm going brand photography.

Yeah.

But number two, I'm a, I'll be a follower and say chiropractors. Brand photography.

Oh, yeah, Justin, I hear you. But you know, we're gonna, we're gonna stick with brand photography. We may get, get personal shoppers in the future. I'm gonna put it back in the thing so we can.

Yeah, I don't think a personal shopping business is where you can like pay money to not have a personal shop. I'm not sure that's. That would be a different kind of business. I'm not sure how we designed that though.

I know, right? Oh my gosh. Okay, well, brand photography. So we have to talk about like what kind of brands. Okay, well, when I hear brand photography, I think of a few things. I think of like the brand photographer that I've had, which is very much like a one on one photo shoot that's helping kind of pull my brand out of me in a visual sense. I think of brands like Nike and like Flatware and how they have to have very talented photographers who can make their items look kind of sculptural and pop.

Yep. Yeah. Like product, Product based images.

Yeah.

Yeah.

I think of social media. Like how is it being used out there in the world or is it for a big ad? Campaign. What comes to mind for you guys?

Well, I, I guess what, what would we want to talk about? Do we find that most of our viewers are in the kind of like coaching consulting space where I mean, they're not really going to be taking pictures of products anyways or do we have E commerce brands here and they're like, tell me about brand, you know, like what, what do we think people are be interested in hearing about for this?

Wow. I don't have a whole ton of like manufacturing or retail people in my world, but I do think that there's a lifestyle element to that that could cross over. You know, if you're selling like a certain type of coffee, you're not really selling the coffee. You're selling the lifestyle that people want to envision having while they're drinking the coffee.

Yeah, yeah, yeah. I would say though that like, you know, because I, I work with a variety of businesses in the, in the marketing capacity. The, the CEO of one of the E commerce companies that I work with, like, I, I wouldn't ever go say, hey, we need to do a photo shoot of you because we're going to be leveraging this in our marketing materials because with their particular product, like nobody really cares about him. That to an extent. Right. Where everything is more focused on the product. So I'd say if most of our audience is like coaches and consultants, like let's do, let's do like lifestyle and that type of brand photography. How would we grow a business like that?

Well, I think we should also acknowledge the lawyers out there listening who really do want to have a brand photographer, like meet them in a nice hotel while they're in a bathing suit for poolside with the Mai tai and like on their laptop.

That's what I was thinking.

Yeah.

Destroy your computer in the heat and get it with sunscreen and okay, I was like, this might be a stupid question or, or a brilliant question. Stay tuned. It's a surprise, but is the business model fundamentally different if you are taking brand photos of products for an E commerce company or branding photos of a consultant that needs to have lots of pictures of themselves to put on social media. Meaning from a operational perspective, the way you're pricing, the way you are scaling in terms of hiring team, the way you are building out the business? I'm curious how you see that distinction play out from the photographer's perspective.

So I actually don't think the business side is different. What I think is different is the creative side. I think they're two different skills. Working with live Models who probably don't have any experience. Modeling is its own skill set in its own right.

Have you guys seen that reel of like how to improve your posture, set your shoulders back. That's just what I think about. Super funny.

But no, but I mean it really is the difference of like, you know, twist your leg like this, point your toe. Like I've had brand photo shoots before and I'm like, really? This seems dumb and, but really the difference is that your legs look longer or you know, you. That classic pose of someone like leaning up against a wall and they have their foot up on the wall and then they have one foot forward. So how your body naturally wants to do it in a photograph, you'll look like you're missing from your knee down because you actually want your, you know, stability wise, you want your foot almost parallel to the ground, your lower leg parallel to the ground, but you can't then see that you have the rest of your leg. So you have to do it lower so that it looks like you still have your leg. Otherwise like, like an amputee.

Yeah.

But my point here. Sorry, I, I'm. We're kind of going down a, a rabbit hole. Rabbit hole. But my point here is that like photographing a sneaker or photographing earrings is different from working with. Right, but, but the business model could be very similar because here's the thing, like if someone's releasing like a brand and they only need to bring in a photographer every so often, they would just pay for a package. The same for like coaches and consultants who really just need like a set of photos done for their website. Once the brands that are releasing stuff continuously, like having it like each season they have new products. They could have a photographer on retainer where they come in every two months and photograph the new stuff. For social media, the same is true for coaches and consultants sometimes. Like they have such a strong social media presence and they need that fresh, you know, social media presence. All those, all those photos every couple months. So you could essentially like have the same business if you're a talented enough photographer that you can do that.

Yeah, I was going to say operationally wise, I think the, the back end of the business is going to be very similar. But the way that you go to market, the way you're advertising, the, the way that you're attracting customers is going to be different. Right. Like with working with e commerce companies, what we're looking for is a very specific skill set. And at least for the e commerce companies that I work with, it's like a kind of like we need to retain your services for this amount of time and these are the exact type of images that we're looking for versus lifestyle. It's kind of the same but it's also different. Like the outcomes are very, they're driven very differently.

Right, so does that answer the question David?

Yeah.

So I mean we could, we could essentially say that we have two photographers working in this business.

Right. Well I was actually my mind was going to, to a tech enabled agency model. I think that services like photography are very hard in general, very hard to scale and very hard to stand out because the barrier to entry is very low.

Right.

It's not like you need a course, it's not like you need a degree or a license. So you're essentially competing with anyone with a camera. Most lay people can't to be completely honest can't tell off the bat like it's not like you show them, you know your samples, your portfolio and most like you know you can good brand photography. The brand comes across and you, you get it from a marketing perspective. But if you're just looking at two images, you know of two photographers of a person without the context of their brand I'm not sure most non photographer entrepreneurs can be like yeah, this one really brought out there. You don't know what the brand is.

So I think, I think yes and no. I think, I think so that's the consultative side of setting up the, the, the photo shoot. But the quality of the photos is going to come through, right? No one wants me taking pictures of them.

No, but I'm thinking among photography meaning like in terms of standing out. Right. Your competitive advantage, you're a skill in your portfolio. The only thing that's going to stand out is the quality of the photo.

Right.

They're not going to see the other how good. Right. All the other things are not confirmed. Even the brand isn't going to come through necessarily because you're showing me as a portfolio an image, two pictures of two people outside the context of you know how that's being used in their brand. So the top market breakthrough and but there is a. People need photo shoots more and more as social media becomes a increasingly important central part of everyone's marketing across industries where whichever platform you're using, even just websites are more photo heavy than they used to be and people really need it, they need it quickly, they need it curated to their schedule, curated to their locations and having a good tech setup an app with a really great UX that can accommodate High volume, lots of specific, specific needs, lots of pricing options. I think already puts you ahead and is just like an easier process.

I just want to make sure we have a question from Asher. What you're saying is the learning curve and startup entry to the market is minimal. And I think.

Yes, absolutely. You know, I don't mean to. Just to be clear, I'm not trying to like, minimize the skill needed to be a good photographer, but if you're. But from a marketplace perspective, to get into the marketplace does not take a lot. You need a camera and you need the confidence to get in front of people and say, yeah, I'm a photographer. Whether you're any good is a separate question. But to get into the marketplace doesn't take a lot.

I mean, my phone has a camera, so. And I've opened it at least once.

Some of my best friends have taken pictures. So I'm, you know. But I'll tell you, I am in the process, in the process of redesigning my website. That's still technically true. Katie is like, I feel your eyes like shooting lasers at me. Anyways, side conversation.

We'Re going on how many months now?

So picking a photographer was like, I just needed it to happen and I. Pictures came out great. I'd recommend the photographer, the lucky photographer, if you happen to follow me. I don't know if you do, but just throw it out there. Great job, great pictures. But also I needed it to like, happened quickly and I needed to be easy. I did not need another admin task to worry about with emails and scheduling. Like, if somebody had presented me with an app, I could have downloaded and like schedule it and it could have been like easily rescheduled if things came up. If there were multiple photographers that could like easily accommodate quick changes in schedules. Like, easy to add an hour, take away an hour, come back easy to it. Just that to me would have been. I. I would have just went with it.

Yeah, I wonder.

I wonder.

So where this conversation is going is it's. It's kind of bounced from the photographer themselves and like what they can offer, which would be like the standalone shoot or some kind of retainer option where they work closely with brands and basically just to help them develop their aesthetic over time. Or it's more of like, like a scheduling platform where maybe you pick five different photographers in your area that you like their portfolios and you are able to access their schedules, book through there. The only thing here is that, like, I don't know, there's so many nuances to doing a Photo shoot and other scheduling that needs to happen. Like, I know when I've done photo shoots, like, we've needed to book like a we work or a co working space or make sure that, like, different cafes will be open at the time that we're going to be going there, like, checking the weather and things like that.

So, question. So when you edit your Photoshop, who did that for you?

Elle Darcy out of Portland, Maine.

No, I'm saying, did she do all, like, she booked the. We work all of it. So that's great.

All of it. She did a whole brand consultation in the beginning. You know, where we're going through. She's getting a sense of who. What my business is, who my clients are. She literally, as we were in this session, was going to Amazon.com and like, saying, you need to order these shoes and this jumpsuit and this and this and this. Do you have something that looks like this? Great. You're gonna use that. I was going through my closet. She was like, that color. No. This color. Yes. It was a whole process. Personal shopper. I think we're accidentally diving into personal shoppers today. Anyway, here's interesting.

So I think that's a great concierge service. And, like, and I remember those pictures can't work. Phenomenal.

Thank you.

We're happy with them.

Yeah.

But it's a very hard business model to scale concierge businesses. When you try to scale them, it's even hard to, like, delegate to stuff because it's so much of it is like her own sense of what to buy or her eye. You can't even delegate that to an assistant. That's her creative. That's part of her creative vision, which is fantastic. And also why, in order to be successful, they need to be very expensive. It's hard to make a version of that that's accessible without basically undermining, like, the main value, which is not her snapping the photo, which is setting it up and figuring out how to bring out that brand in you. She's more of a. As much a brand consultant than a photographer, even though she's, you know, also a photographer. But I. I'm curious if. If there were a. A cheaper version of that where. Where you wouldn't obviously get the full concierge service because that's a premium product. But if there were a way for either with an app, where you could kind of put in preferences and have somebody on the other end with an agency model, put you in touch with the architect, have an admin person who is then going to schedule a location who can put you in touch with other vendors if you need them. Potentially schedule a hair appointment or makeup appointment.

Okay, so here's, here's the thing though is you're talking about a ton of overhead at this point, right? So it's still going to be equally expensive for the end user.

Yeah, but it's more because.

Yeah, but yeah, I see, I see what you mean.

Because they can reach out to 100 photographers that you can market to and you say wouldn't you love to come on my platform? And now you have, and now you're marketing in Moss, Right. So instead of one photographer who now has to market enough to get a high paying client and you don't really have a low tier option because concierge services, when you try to low tier, you've basically taken away the, their. One of the main ways that they're providing value to scale a. It's a ton of overhead at the outset, but then there's, there's no limit on how many photographers you can bring on a platform because if you set it up right and you have the right tech in the app in place, then you go to every city and you bring on a team of photographers. You have a vetting system or training system for your vision and your style and you bring on admin support and then you can really market the hell out of that. Because now you're marketing a very specific. You're marketing not here, this photographer is great. They'll bring out your brand. You're saying this product will take care of all of it for you and get you brand photographs and if you want them tomorrow because there might be a photographer that you can get once you're scaling and to me maybe this is just the add in me, if there were a way for me to like be in the mood for a photo shoot and like have an idea. I'm not saying I, I should do this, but I would, I would spend money on that idea for like, you know, me and the conversation I'll have afterwards with my wife. But I would, I first they would have taken a bunch of money from me already.

Here's a hot take that I think nobody will agree with me on but I don't think that it's going to be possible. I think AI is going to completely disrupt the photography business. And here, here's what I think could somebody could make and probably make a killing off of this is if you're thinking like Katie, the photo shoot that you had, right, There are specific poses that are Kind of the crucial piece for, for the, for the photo to work. Right. Obviously background will take into consideration something, but like there's a, there's an emotion that that photo is trying to evoke in, in the person who's viewing it, mind. Right. So could you create an AI system, right, that somebody just like downloads and it has you and it has like the outline of the person and so you legitimately like just stand in your living room in, in like the outfit that you want in the photo and you just kind of like match your body up to like the body outline that's showing on the prompt. Right. So it's like stand with your arms crossed and kind of like lean forward so it like gets you almost in the perfect pose every time. The computer just basically takes that. Right. And then, you know, using the AI image generator, there's a bunch of different keywords that could Photoshop you basically into a bunch of different scenarios for the outcome that you're looking for. Like at that point you have a photography business that is essentially infinitely scalable.

Yeah. By the way, I was gonna say.

That looks awesome still.

AI a form of AI photography that already exists that we all take for granted and we all use. It's called filters. And that's what that is. It's a non photographer, it's a computer that is taking a picture of you and completely. And you've seen filters. I mean some of them just like, you know, enhance like you know, your some different features or clean up wrinkles and others like change how you look.

Right.

And there's, I mean, and if you do that, if you design that specifically for branding, I mean it's potentially a game changers, right.

I think, I think where I actually have a different opinion here is I actually think there's this human element between the photographer and the subject that is sacred. And like when it's done well, it makes the photos better because the person who's getting their pictures taken is far more relaxed. They're having a good time, they feel supported, they feel celebrated. Because it's a very vulnerable thing to take pictures that you're then going to splash everywhere. Right. And that reassurance is actually like a really important thing. This may just be like the women, the woman opinion here, the feminine opinion here, but like it is super vulnerable. And, and having someone like correct you, like say, okay, you're doing it this like do this slightly differently and also the quality of the camera and also on the editing side because they're, they're gonna know like, like what was special about you in that moment? And they're gonna edit to accentuate that.

There, there are definitely elements of that that I totally 100 agree with. Maybe if we had photographers on here, they could be, you know, kind of combating this. It. I, I would guess that, like, now I've got minimal experience and in photography, right. Like, I, I don't think I've ever done an actually professional photo shoot myself. And what I'm about to say is, like, not supposed to be sexist in any way, shape or form. So please, nobody.

I'm prepared to be angry.

Just be prepared to be angry. I would, I would say that there's also an aspect of the types of images that women predominantly use versus men. Now, again, that's not going to be standard across everything. Right. There is some nuance there. And so with that, with that being said, like, whenever I've thought about doing a photo shoot and I'm looking at the images that those want to use, like, generally speaking, a lot of those images, like, they, they want like, more serious, they want more professional. Like, like the general feeling that I get from those photographers are like, I want to make you, like, not, not like aggressive, but. What's the word I'm looking for? Like, like. Yeah, like powerful. Right. And that's not always necessarily the same outcome for women. Right? Again, that's not supposed to be sexist, but I think there's different goals for different people. Right?

Tyler, I can't believe you said that. No, no, I agree with that. I think, I think it's perception. You know, women who have very, very powerful poses only tend to be seen in a certain way. And I think that that goes into brand a little bit.

Yeah, it does. It does play into brand 100%. And so I do agree, like, with the statements that you made earlier, there is some. Something to be said for working with somebody and helping that, like having that person help you feel relaxed and have a good time. And so I was also thinking something that I would probably pay money for is for legitimately somebody just to follow me around and take pictures of whatever like, of like the day, you know, but just know and have the experience of, you know, oh, like, hey, he's working on his computer. We're going to be taking these shots and these talking to a client, like, we're going to be taking these shots just because I think that one of the most important elements of images is there's a story behind the image. Right. And so working with a photographer that has enough experience that they can take the images that tell the story right. I think is going to be a crucial part there.

I almost wonder. So there's the question. Is this something that we want to be able to scale to like millions of people or is this something that's kind of a boutique thing? This idea kind of goes along with the boutique theme, is that you have like one or two core photographers who do like the brand assessment. They have, you know, a small team underneath them that help with the concierge services. Also have some people like that who aren't necessarily like that high level photographer, but they're taking like the, like real life behind the scenes pictures. And so like a package with them could be something like 30 to $50,000 a year. You get your beginning of the year, like brand refresh, you know, update everything and then every month you have someone shows up at your house or wherever you work and they, you know, create this, this narrative by taking pictures of you doing whatever it is that you do all day.

Yeah, I was thinking that. Also, I think that there's, I, I completely appreciate the value of, of a high end concierge service like that. I, I, I think it's really, really tough to scale because you hit a ceiling where there's only so much value you can provide, but there's also only one of you because it's your creative image. And I think there's a, with the, with the explosion of social media and with the explosion of how important your face is on social media as opposed to text, both in video and in photos, there's a huge market, there's a huge market potential for content creators, small businesses, you know, aspiring political figures who need hundreds of photo shoots on a regular basis and can't possibly realistically pay concierge service, but would be willing to if there were a low cost option that could, that could be convenient and easy to schedule and scheduling that would include the ancillary things like locations and having a deal with local salons or makeup artists that could be accessible. I could imagine somebody wanting to run for office who would buy like a subscription for this and have a weekly photo shoot that was like super convenient, tailored to their busy schedule, or somebody who is launching a social media channel and like doesn't have any videos or photos to use. They need a lot in a short period of time. They'd be willing to spend money on this for that availability. That doesn't work with the concierge model.

Yeah, yeah. I mean even, even with the different social media consultants I've worked in the past. I remember getting a plan from them being like, show a video of you being happy. And I'm like, I mean, when I'm happy, I'm taking videos of other things. Not like being like, take a video. I'm like, this is the dumbest prompt ever.

You're hanging out with friends and you're like, wait, wait, wait, wait. Guys, I need one of you to take a bit. I'm happy right now.

It gets better. Tyler, there is a prompt that they gave me. They were like, give us, Give us a picture of you when you worked in your corporate job where you were just miserable. Like, whereas, like, sad. I'm like, well, in the moment. I was just thinking how depressed I was. I wasn't thinking like, oh, in like five years when I read my own.

Okay, everyone knows when you're depressed. That's what to take, the before picture. Come on, who doesn't take a before picture?

Okay, not to take it lightly, but, you know, we've learned, you know, learn from others mistakes. If you're having a hard time right now, it'll get better. Take a picture right now. You will use it.

Yeah.

Okay.

A good depression shot.

You know, everybody needs just life hack. Yeah.

By the way, Tyler, if marketing doesn't work out, I think you got a future as a therapist. I think that's what, that's what you need.

Okay, guys, how to grow and scale a therapy business. Just go around taking pictures of people who look depressed. Show it to them, say, hey, you look a little sad. I can help you. And then take pictures. Take progression pictures. Like, that's it. That's all you need to do.

Yeah.

Oh, my God. I'm just trying to imagine if my therapist like, well, I'm like crying over something. I'm like, hold on, hold on. I gotta take a selfie.

I need this for my marketing. I need. I need the world to see what happens when I, you know, the before picture. This is my client when they're crying. And then this is the end of the session.

This is me at rock bottom. Yeah. Yeah.

Oh, my God, I'm dying.

Yeah. I. I mean, I also think that there's. I mean, there are a lot of people that are. They're good at taking pictures and selfies and like, I see these creators and. And it's like, that's a lot of pictures. It's just a lot to like. And it'd be if you're not great at it or you're not great at video editing or. I mean, it's not so simple to be like, you know, walk around the selfie stick with me. Marketing. Yes, that's it.

It's also not good if you're short to walk around with a selfie stick because you could whack people in the face bad. It's a liability.

Yeah, but yeah, so I, I mean I, I, Kitty, I hear you and I appreciate that, that service. You know, I just think there's just a massive opportunity and there aren't great options. I mean there, there are apps and some systems, but there isn't one devoted to brand photography that I know of.

Right.

And it's a massive opportunity I think because there's the, the, the explosion happening on social media isn't going anywhere for a while. And between video and, and still photos, like you can't really like running for office, launching a business. I mean, you know, venture capital firms expect you to have a deck with a bunch of headshots of your team. Like things that are pretty recent the last few years. The massive need for photography that is like mid tier. You know, you need something more than a guy with an iPhone, but, and they need the admin work that comes with that, the scheduling, the flexibility, you know, being able to reschedule on a dime. You can't do that with a concierge business. You kill yourself. I mean you wouldn't be able to function constantly rescheduling. But if you're running an agency with the right technology, I think there's, there's a really promising opportunity.

I think, I think concierge works if the price point is very, very high. One of my other clients is like, like she does personal branding but it's a focus on clothing. Right. And it's very, very, she's very high ticket to work with. Right. But it's very, very hands on. Going back to that personal shopper. That's one of the things that she does do in her highest, like a package tier. So I think as long as the price was right, high, high level touch points really, really works. But I do think that there's kind of that missing, that missing piece missing. Business is kind of in that mid market range, right. Where it's not quite completely concierge, but it's like a very, very nice user experience. Right. Like it's a very nice, thoughtful customer experience and you could probably charge 5 to $10,000 for it. Even more.

Yeah, 100%. And there are people who would pay for that, you know, especially as we're looking at influencers who do need to have solid pictures on their site to intermingle with all of the, the reels that they're posting. Promoting brands.

Right.

You know, yeah, yeah, I, I would, I'm very curious. I'd love to sit down and talk with a photographer who has ever thought about doing something like a subscription based model where it's, you know, contract with 10 businesses, they each pay you $10,000 a month and you, you'd have to have some, some, some limitations on what you're willing to do. Right. But it's like, hey, well, wow. Wow, you too. Oh my gosh.

This is why we get along.

Gutter. Just right to the gutter.

Straight to the gutter. I can't believe you. Actually, I totally can't believe you. As soon as I said it, I wish that I could watch it back, but was out there.

You realize it's me and Katie on the, on the other end of the zoom. So you should know what you're expecting.

It's like doing a zoom with some teenagers. Come on.

Yes, teenagers. Oh my God. No, but I mean, you could say, hey, just like here, here's the hours that I'm willing to work. You know, I'll meet you within this geographic region. Region. But if, I mean, but outside of that, it's like I'll meet you at this location and I'll take the pictures and you'll have a turnaround time. I'll take pictures of the team that are there. If you want me at like a family function, right. Like your son or your daughter has a soccer tournament or whatever and you want me to snap pictures there, like, I will show up just so that you have a wide variety of those Images for like $10,000 a month. Like if you had 10 clients, like, I doubt that any of them are really thinking like, I need that many pictures. Right. But that, I mean, that's a hundred thousand. That's. Yeah, that's a hundred. Twelve hundred. So, so how much revenue is that?

That would be a hundred thousand a month.

That'd be $100,000 a month. That's crazy.

But also, here's the thing. Say you were doing. Because photo shoots, like people get exhausted in photo shoots. So say you had 10 clients and each one was paying 20, 2500amonth. Okay. And you're doing like a two or three hour shoot with them per month and you plan them out ahead of, ahead of time. So it's all scheduled in. You might have like a rain day here or there. If it's through the winter, they have to schedule where it's going to be. They have to handle the logistics within a geographic region that's only like 10, 10, 3 hours sprints of actual photography per month and you're bringing in 25,000. It's giving them plenty of edit of, of, of images that they can use. You could hire someone to do a lot of the editing because that's what's the most time consuming. And you can do something that's a little, you know, concierge in the beginning where you're helping them plan out, like what props and like what outfits they're wearing.

Well, I mean, I would even, I would even argue that as the photographer, you could probably even take it a step further where it's like, hey, for personal branding, right, you need these types of images, right? Like you need, you need business action shots of, you know, David yelling at the jury. I'm just kidding. You need action shots like that. Then you need like lifestyle shots. Then you need family shots. Then you just need like, I don't know, like what's, I guess that could be considered lifestyle shots. Like chill, like fun, like you're kind of like relaxed, right? You need those types of things. And then the photographer could go out to locations that's like, hey, like for family type shots, let's, let's have you go to like a trampoline park. Park, right? And I'm gonna take these awesome action shots of you and your family at this trampoline park. Like that's super exciting and a fun family experience. Right? I'm gonna, we're gonna rent out the conference center at whatever hotel so you can like write stuff up on the whiteboard or whatever and it looks legit. Like you could have like pre planned those locations and just like kind of rotate through those for clients.

I, I actually you just gave me an idea. Tyler, can I share?

Oh, 100%.

Imagine. Imagine you're like a set builder for movies and you buy a warehouse and you're to build like little micro sets where like David could seem like he's giving a closing argument and the photographer's behind like these very lifelike mannequins. And the same thing, like I could be up in front of someone like a room and it looks like I'm giving a talk to a bunch of people, but they're all just life size mannequins and they're just all these different sets that photographers could come in and do these, these sessions with their clients in whatever setting they need to be in. That would be typically very hard to.

Get that Would be hard to get. I mean, that as a. As its own business would actually be pretty awesome. Right. Then you could rent out the, like those specific rooms to different photographers. That would be epic.

Right?

It is a real thing.

Like, think of the parties you could throw. So would get weird there.

I. I have an agency partner that I'll work out of their office sometimes when I, you know, I got to get out of the house and stuff, or if I'm helping them out with a project and they are in a, like a, a business. I don't know. There's just lots of business offices there. One of them is actually a boudoir. Is that how you say it?

Yeah.

And that is how she has it set up. The. The office is split into five different sections. And so you can. There's. And you know, you can experience it for yourself, but it's.

Limits on what they're willing to do.

Limits? Yes, limits. But I mean, it is a real thing. And talking to crap, man. Totally blanking on her name. But she's like, yeah, I set this up because clients were asking for these types of different things. And so I just was like, hey, come, come now. And now we can do all of these different jobs for you. Right, right. So, yeah, it's definitely a great idea.

Yeah, yeah. No, because I mean, otherwise it would be her trying to find like an Airbnb, right, Under a certain budget that had a certain look, and then you don't know what the lighting's like and blah, blah, blah, blah. It's so nice that she has the control over that.

Right? Control, control the factors that you can, can have. Which is why I think if. If a photographer is thinking about working with, you know, politicians or business owners that really need a strong personal brand understanding where these going to be used, right? They're going to be used on websites, they're going to be used on advertisements, they're going to be used used on landing pages. They're also going to need to be used on social media, Right. Make you look like a regular, normal human being. And so if you can come up with kind of like a formulaic process, I'm going to help you. You know, for $2,500 a month or $3,000 a month, you're going to get all of these images that you can use across all of these different areas of your life, right? And they're going to be ready to go. You can caption them however you want, but they're going to build your personal brand and you're going to get the social media content. Like that's a huge problem solved for a lot of people.

You know, it'd be interesting because I know, I know there are some campaign finance laws that actually prohibit candidates from paying for this kind of stuff. But if you were to connect up with the right pack, the right super pack that was supporting a certain amount of candidates in an area and then you're just the go to and you're just bopping around, you know.

Yeah, yeah, yeah. I think you have a, I think you'd have a nice little business right here. Interesting, interesting.

And also so client is the super PAC and not the politician who's trying to get elected. You can charge a lot more.

That is true, that is true.

I think, I think this is the first time where we're not like this is the business, we have it mapped out. Here's the grocery strategy.

Yeah, this one, this one is interesting.

We have like three businesses here.

Yeah, we do pretty much. I, I personally, I really like the idea of that boutique business that like only caters to like a two hour radius of the, of a central city. People travel there, has some, has some service providers like hairdressers and, and makeup artists that they recommend but really sees their person through. And it's kind of also like a marketing agency on the back end as well. What are you guys voting? Which business model do you like best?

I like an agency model. I think that there's a huge market for a scalable photography agency that can do brand photography well and has a system for fitting photographers specifically. I'm thinking, I mean partly I'm projecting, but I think a lot of entrepreneurs and people have like, you know, crazy busy schedules and really could use the kind of agency that could schedule quickly, take care of all of the ancillary admin work that goes along with it. And it's a lot of overhead. I mean there's an app, there's tech component which is a ton of overhead, but like the scalability, be able to market that, you know, across like a huge geographic region against, you know, you're essentially marketing to everyone on social media at least. Yeah, that'd be really cool and I'd use them. Yeah. And that's what it's coming down to. Okay.

That'S the cool thing. There's a market out there for everything. I would, I want the relationship, I want someone who's going to tell me I look pretty and I'm going to believe them. You know.

There might not be a photographer you want just there that's A different kind of business. We can sign that one next week.

We'll put it in the jar.

I like the concierge. Like, I think there's a lot of value in high touch, kind of really custom, really, really tailored market. Like, I think I like that idea a lot. And I think, I also think that there's a lot of, I don't know, like, like if we think about Gary Vaynerchuk, right, Somebody follows him around all day and documents like every minute of his day. And then he's got a marketing team that's supposed to like create all of this content based off of that. Right. He does do that in house. There's also. Oh, crap, man, forgetting his first name. Hermosi. What's his first name?

Alex.

Alex Hormozy. I mean, essentially he's doing the same thing is he's just producing so much content just to like own all of the platforms where, like, you can't necessarily sit down and create that. You have to really just document your daily life. And so I do think that there's, there would be value in having like three day packages, right. Where it's like, I'm gonna follow you around for three days, video you doing everything, you know, picking your nose to talking with clients and we're gonna publish it all.

Oh, God. Me having arguments. My sheep a doodle.

Its own podcast.

But yeah, I like, I think that the boutique, highly customized experience. That's really, really thoughtful. I don't know, I think there's a lot of need for it right now.

Yeah, no, I, I think, I mean, there's just so many ways you could do this. And I really, I think it, it ultimately depends on the photographer who would do this. None of us, but the photographer who would do this and what kind of lifestyle they want to live and how, like how much they want to work.

Yeah.

How much they enjoy their craft, how much they enjoy tending to those relationships.

Yeah, right. Yeah, yeah, I would agree with that. I also think, you know, depending on who you're going after, it's either from a marketing perspective, it's either going to be really referral based and like networking, right. Where it's, hey, you worked with this awesome CEO, made them look really good. How do you get them to share those images and then refer you out? Or more on the agency model where it's a little bit more automated. Maybe you have some reason, you know, some, some lighting resources so that you can improve your own photos. Maybe have some posing resources. Just because the agency model really is like churn and burn. Really, to be honest. Right. Like, you're getting as many. As many leads in as possible to sell the highest volume of people, and then once you're done, you're done by.

Right. Right. Yeah. I mean, normally we're, like, so excited about all of our ideas and everything converging. I don't know where to take it from here, but we have a scheduling question for our next call because two weeks from now is Thanksgiving, and while I know we love each other, I think our families would probably be annoyed for, like, excuse me, I have to go to BizLab live with my friends.

Yes.

And I will be gone. I'll be in Mexico.

Oh, yeah. So Tyler's gonna be off enjoying his tropical vacation. Do we want to do next week or the week after December 1st?

I'm down to do December 1st. I mean, December 1st.

Oh, sorry. You know what? I'm sorry. Wait.

Tyler says next week we should do. You say December 1st. We can also do both, depending on. On everyone's availability.

Oh, you know, actually, I shouldn't. I should always look at my calendar first. The first would actually work better for me.

Okay, we'll do the first. So I just want to do a shout out to those of you who've tuned in. Justin and Asher and I just. Oh, two different Justin's. Justin, Liam and Justin. JD. Oh, Justin, you switch platforms on me. I understand. Okay. And Asher, thank you guys so much. We love having this be interactive and. Yeah, no, thank you for being here. And David and Tyler, this has been so much fun. I'm very happy we switched to our new constitution, which allows for us to veto stuff.

Yeah.

So personal shoppers on the first, though, right?

Yeah, yeah, absolutely. I don't know, but I'm really. Next time, we might want to do place also.

Yeah.

Place.

A place. I. I am dying to know what this is attached to.

Is this a good place or the bad place?

I don't know.

We're gonna figure it out. Here's how you list. You're gonna go into your list and control F for place. We'll figure it out.

But wouldn't that be fun if you could design, like, a bad place where, like, if someone really wrongs you, you could, like, send them there on a vacation and it would be like hell.

So I think Katie's gonna develop her own religion. This is.

What was that Michael Douglas movie?

This would be like the glitter bomb stuff, right? Where, like, you could. You could. You could email it, or you could send in people's contact information and they would get a glitter bomb in the mail. You could essentially do this. You've won a three day cruise. But then this cruise is designed for just like little minor inconveniences the entire way, right? So you fly out to this location, but your luggage doesn't get unloaded for like six hours, Right. It's not long enough where you're like, oh my gosh, like, like something has to be wrong.

I got really anxious.

I'm really irritated.

Like, the doorknob to your cabin is always a little jiggly and you're like, it's not quite open.

Yes, yes. Every car that you like, let's call it miles an hour left.

Well, no. And then the. In the shower, it's never like comfortably warm. It's always either like hot hot or.

Like, or too cold. So the whole time. Yes. Yes. Oh my gosh, this is epic. You go to dry off, but the towel is damp.

Oh, yeah.

Or it's one of those like weird, like fibrous towels that like, you can pat yourself dry but it never absorbs the moisture. You know those, they're like way too fluffy.

Yes. The toilet is always leaking. Booking too, right?

These cruises, people we don't like that.

Are just gonna like, I guess if they think you like them, they think it's like a nice thing.

The hard thing is that people are gonna find out at the end, like, it's not gonna be a long term solution.

How are you gonna market this in a way that people won't like? Word get around.

I know.

Oh, I just got you tickets and screws. I saw you've been like sharing non stop on Instagram. No, no connection. I just, you know, it's beautiful there. Yeah. It has the same name. It's funny how names work sometimes. Yeah.

Marketing is a little iffy.

And legally I have to add a little complicated. Try to get an insurance policy. It was like, we are not going anywhere near this model. Best of luck. Get a good bankruptcy while you're on a retainer.

No, but it'd be so funny if like 3 o' clock in the morning, like an alarm goes off and they're like, we might need to evacuate the ship. And just brings everyone up to the deck and they're like, no, no, no. Like, should be fine. Yeah, you can go back to sleep. No, it's fine.

I'm a little bit concerned by how much thought both of you have put into this.

Now. This is just like, we're mostly confident you can go back to your rooms. Just avoid this floor.

Just don't look out the left side of the boat. All right, well, with that next, I can't even talk next. Bizlab Live is going to be December 1st. Thank you all for joining and watching. And David and Tyler, thank you for doing this with me. This is always so much fun.

Of course.

Thanks, guys. Looking forward.

We'Re gonna do our music out.