A short YouTube monologue (Katie McManus, April 2, 2024) about the layered challenges of launching a newsletter: technical setup (sending tools, segmentation), content planning to drive sales calls, and the common tendency to catastrophize minor choices (like which day to send). The speaker mixes practical points with empathetic commentary about business anxiety and perfectionism.
You tell yourself, okay, I'm going to start sending a newsletter to everyone who's ever booked a call with me or downloaded a freebie on my website. Great. You've never actually learned how to send an email out of your email marketing thing. Maybe you had a VA set up so that you could have a freebie and collect email addresses. Then you have to figure out, like, what's going to be interesting to them and inspire them to book a sales call with me. Now you have to figure out the technology. You have to understand, you know, how you're going to segment out this list. Then you have to figure out what to put in the newsletter letter. You have to understand it on a deep level. And the stakes are super high because if you get it wrong, everyone's going to see. And we love catastrophizing little actions that we take in our business, don't we? If I send my newsletter on a Wednesday instead of a Tuesday, no one's gonna read it. It's gonna be a waste of words and blah, blah, blah, blah, blah, blah. Because someone sometime told you that Tuesday was the best day to send a newsletter off.