YouTube video by Katie McManus where she explains her social media content cadence: a five-day rotation consisting of posts about client pain points (empathetic marketing), desires, testimonials/case studies, personal stories, and program/program details. She notes imperfect consistency but when consistent posts on this rotation; for a 30-day month this implies six posts of each type.
Chapters
One of the things that you'll notice in my social media is, you know, I have kind of a cadence and I'm not perfect about doing this. Like you're gonna, you're gonna hear this and be like, oh cool, I'm gonna go check out her LinkedIn right now. And probably by the time this episode has come out, I will have gotten bored of it for a little while and you won't see this. But when I'm perfectly in my game, I do content on kind of a five day rotation. So day one, I kind of look at the pain of the things that my clients struggle with and how it feels for them and I just kind of normalize it of called empathetic marketing. It's one of the things I train in my programs. The next day I talk about a desire that they all have and I champion it. You know, I tell them that I believe in you, you can actually have this if you want it. And then day three, I'll generally do a testimonial or a case study. Day four, I'll do something about my story and I might even talk about like giving myself a little testimonial, which is kind of a fun way of showing people, you know, how you work and how you help your clients. There are 30 days in, in some, some months. Okay, so that means to post every single day on a five day rotation. I need six pain posts, I need six desire posts, I need six testimonial posts, I need six my story posts, and I need six posts that have to do with the details of my programs.