A short YouTube video by Katie McManus advising business owners with multiple offers to create sub-niches within a single main niche so each offer targets a distinct ideal client; this reduces mismatched sales calls and increases conversions by tailoring marketing and messaging to each sub-niche. Katie introduces herself as a practical business coach and teases additional parts.
Chapters
If you're a business owner and you have multiple offers, then here are three things that you need to do to make sure that you are not confusing your ideal clients and so that you're getting the max amount of people signing up for each individual offer number one, it is best if you have one niche so that you're not confusing the whole world, that you do two disparately different things. But say you have three different offers, you want to have three little sub niches within that greater niche, which means you have a different ideal client for each little sub niche. And why is this important? Well, for each individual offer you are going to be speaking to a different person, which means your marketing strategy is going to be different for each one. Which means that when you are selling offer number one, you are selling only to that ideal client. You're only speaking to the problems they are struggling with right now and you're only pointing at the outcomes that they are desperate to invest in. You're not accidentally attracting the ideal clients for your second offer or your third offer. Because here's what ultimately happens. If you're just marketing to this greater niche and you're attracting all three people to each one, you're going to have a much higher rate of people saying no to you on a sales call. Because if I'm your ideal client for, for offer one and I sign up for a sales call for offer three because you're marketing offer three to the greater niche and the thing that you said really hit me, I'm going to end up on that sales call and it's not going to be a fit and I'm going to say no. And the next time you invite me to a sales call or I see your content and it speaks to me, my mind is not going to go, oh yeah, now I need to sign up with them because I understand I need to sign up for this different thing. No, I'm going to think, damn, I already got on the phone with them and it wasn't a fit and that is how you lose clients. I'm going to do a part two because the other two are going to take a while for me to explain and I don't want this video to be super long. So like and follow to see those and hi, I'm Katie, your practical business coach. And new business owners work with me so that they can leave their corporate 9 to 5 replace their 6 figure income by doing work that they love that actually helps people.
