A brief monologue (YouTube short) where the speaker reflects on procrastination, explaining it as conserving dopamine reserves rather than laziness, and argues self-imposed business deadlines can be flexible—missing them doesn’t make one unprofessional or a bad person. The speaker draws on six-plus years of running a business to justify a compassionate, pragmatic approach to deadlines.
When we quit, when we're tired, when we're just starting to slow down a bit, when our brains are just getting a little bit murky and things start taking a little longer, what we're basically doing is keeping a reserve of dopamine that we can utilize the next day. It feels like you're being lazy when you do this. It feels like you are being totally self indulgent because you've had a whole lifetime of programming of people calling you lazy for not starting the thing already. And then by the time you start doing it, well, you know you have to finish it. You did this to yourself. You procrastinated. So now you have to get it done and you have to stay up late and you have to punish yourself. One of the hardest lessons I've had to learn in the six plus years that I've run my business is that yes, I set the deadlines for things in my business, but also those deadlines get to be flexible. And me missing a self imposed deadline does not mean that I'm a terrible person. It doesn't mean that I'm unprofessional.