Live Better Sell Better November Highlights
31 Jan 2026 · 6 min
Kevin Dorsey stitches together clips from November episodes covering revenue leakage, buyer-journey stages, leadership diversity, and personal goal-setting. Guests discuss why consistent change matters for hitting sales targets and how to plug holes in your sales process.
Chapters
Every company has breakdowns in their revenue process. Sure thing. Deals slip into next quarter, competitors creep in and swipe deals away at the last minute. And deals getting single threaded that don't get to power. These are just a few examples of revenue leak, but there are a ton more and they're preventing your team from reaching their sales targets. That's why I'm such a big fan of Clary's. Revenue platform is the only tool that actually helps leaders take control of their revenue and thrive through any market conditions. Especially when things get tough. You can't afford to miss a single detail. But you also can't be leading by gut. Clary combines the science and the art of sales and sales leadership. So go to clary.com if you want to answer the most important question in your business. Are you going to meet beat or Miss on Revenue Foreign? What up everybody? Welcome to a special episode of Live Better Sell Better Podcast. This is your host, Kevin Dorsey, AKA kd. And today we're actually having a recap. Let's be honest, not everyone's got time to go through every 45 minute episode. So we're bringing the best of the best into this episode. Only here, Live Better Sell A Better Podcast.
You cannot survive in your job thinking that you yourself can be the one who's going to make all of the change and live a healthy, sustainable life. So as leaders, it comes down to finding a fit for you in an organization that values the same things that you value and then ensuring that that is the leadership that you are giving to your team. I would put that paywall up absolutely 100% because people are, if you pay, you are looking for something more. You're looking for that business insight that's going to get you to that next level. You're looking for that guidance that's strategic, that wealth of knowledge that is not going to be that free version of this community.
And sometimes you'll see sales leaders use these words like synonyms. You know, they swap them in and out. They're not. They're totally not. Okay, Be really clear on how you define the stages of the buyer's journey, because that dictates how you sell. So let me give you an example what I mean by this, all right? People who sit unaware are basically just prospects, right? People in this stage, right here we're talking about, these are leads that sit in your CRM that you've decided to try to approach and send them some sort of message. They're unaware, either of you, of your company, of your offering, or all three combined Right. Different states of unaware, but it's one of those three. Okay, so that's a prospect.
There was also, you know, conversations I had talking about the importance of diversity in leadership. And the feeling there was like, this is a meritocracy. We will promote the best person. And if that's a woman, great. If it's not, fine. And that, to me, is actually kind of a red flag. It makes sense on a purely logical level. It's like, yeah, of course it's a meritocracy. We should only promote the best people. But it's also generally a sign that you're not prioritizing diversity. And it's really easy because something like, never talked to the best person is a subjective decision. And so when. When the people at the top are not like you and that's what they're saying, then that might be a sign that you want to go somewhere that's more intentional about having a diverse leadership team.
I created this manifestation sheet where I got these five buckets. Legacy, financial, home, charity, all these different buckets where I have this ultimate goal goal. And that ultimate goal is typically measured on a life basis, right? Like, home. Like, I have a vision of the type. Like, I want to own a ranch home. Like a big, huge ranch with horses and all this. That's not going to happen right now at my age, in my early 30s. But when I'm 50, I'm hope, hopefully, that's the home that I hang my hat on for the rest of my life, right? So, like, I have these big, meaty goals because it keeps me focused on when I'm 50, 55, 60, what do I want my life to look like, right? When I'm just hanging out, my kids are doing their own thing.
You do not make problems. They already exist for your buyer. You do not get to decide the impact they have to decide. You can manipulate it, you can explain it, you can formulate it, but they need to be the ones to embrace it. And the willingness to change. I mean, God, if I could get people to change, I wouldn't be here right now. I'd be on my private island somewhere.
Do things differently. If you do the right things, generally, the results will be there. Maybe not on the timeline. We wanted the results to be there, but the results will be there if you do the right things consistently. But if you don't, right. And if you're not getting the results that you want, something has to change. And that's where I see a lot of people get stuck, is they're not making what they want to make, or they did miss the quarter, this quarter, but they don't change anything going into the next quarter. And they go, whoa, I missed again. Did you change anything?
Right.
If there's no change, nothing changes. And so it's making sure to pay attention to something in that process has to change.
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E67: Your Buyer's AI Is Pitching YOUR Product (Badly) | Adrian Rosenkranz, CRO @ Webflow
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E64: My Team Drives 4x Revenue Per AE vs Competitors | Aviv Canaani, CRO @ Datarails
E63: A Product-Informed Approach for Go-To-Market (Usha Iyer: Chief Customer & Growth Officer @ Hivebright)
E62: CRO Life: from a $20B Exit, to a Hyper-Growth AI Org (Michelle Donnelly, CRO @ Crescendo)
