Podcast episode (Better Sell Better) hosted by Kevin 'KD' Dorsey featuring discussion on what sales teams can learn from hip-hop, emphasizing memorable experiences and personal/brand reputation; includes an ad read for Clary's Revenue platform and focus on tactical sales, coaching, and marketing/branding lessons. The episode mixes product promotion, coaching, and cultural references to artists like Travis Scott, DaBaby, and Drake.
Chapters
Every company has breakdowns in their revenue process. Sure thing. Deals slip into next quarter, competitors creep in and swipe deals away at the last minute. And deals getting single threaded that don't get to power. These are just a few examples of revenue leak, but there are a ton more and they're preventing your team from reaching their sales targets. That's why I'm such a big fan of Clary's Revenue platform is the only tool that actually helps leaders take control of their revenue and thrive through any market conditions, especially when things get tough. You can't afford to miss a single detail, but you also can't be leading by gut. Clary combines the science and the art of sales and sales leadership. So go to clary.com if you want to answer the most important question in your business. Are you going to meet beat or miss on revenue?
Welcome to the live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence, the number one Patreon group and YouTube channel for tech sellers and tech sales leaders, where we dive in deep for tactical advice on how to book more meetings, close more deals faster, and lead sales teams to success. But we don't stop there. We also focus on the person in salesperson. We talk about mindset goals, time management, and so much more. So thank you for listening and if you're interested, head on over to patreon.com InsideSalesExcellence now with that, grab a notepad, get ready, and let's dive into the good stuff.
What could sales learn from hip hop?
Well, it's actually two things. One is creating experiences. So what I mean by that is if you, if you know me, you already know this, but I'm a huge Travis Scott fan. I've been to four concerts of his. At this point, it's because of how he creates an experience. He's definitely not the best lyricist out there. He's not the best lyricist, Right. He's not the best rapper. But he creates the best experience and he consistently does that over time. And if you think about Katie as a buyer, you're going to go with the seller that gives you the best experience. That makes it easy for you to be like, oh yeah, I want to get this. Not the person who overcomplicates it, doesn't know what they're doing, fumbling over the next steps. You're like, okay, you don't know what you're going on here. So I don't want to buy your product or invest into you. So I think we could learn on experiences and Travis Scott. I'll lean on him the most because I think he does it easily the best out of everyone else. And I've been to a lot of contests and a lot of music festivals. Like any rapper you probably don't hear, I've probably seen it before. And the thing is, he just does that the best. And we have to think about having an experience in our sales cycle when delivering content. Which goes to my second point is branding. Rappers do an amazing job of branding. It's why, if you look at the top 10 songs right now, I don't even actually know what they even are. But I guarantee you probably like 8 out of 10 of them are rap songs. And it's due to the branding that they have is artists. Someone who does an amazing job of branding is Dababy. Whether you like his music or not, he does an amazing job of branding, establishing his music videos and putting himself out there so it's easier for him to sell his tours, his concerts, and even merchandise that he wants to do. I'm not saying everyone needs to go create a YouTube channel and a podcast. I am saying that branding is important, from your internal brand to your external brand. And the best way to think about that is building your reputation. Because ultimately, at the end of the day, we all have reputation, whether we like it or not. So I'd rather bolster it than keep it as it is. And so from a rapping standpoint, you think of the people who do really well, right? I would probably say number one overall, though, is Drake. Right? Drake has his own airlines, right? But he was a rapper. He's got his own airline, right? He's got his own shoe deal, right? So branding is in ovo, right? So his branding is so important. And I think a lot of sales reps can learn from that because we're getting into ecosystem where someone can recognize your brand is gonna be easier for you to move forward. But again, branding doesn't have to be content. It's just, do you have a good reputation in the space?
