Cash Based Business Owners: “We provide you with a superbill.” That’s the first thing most admins
In a Mastermind session, Kelly Alhooie observes that clinic administrators often default to the sales objection, "We provide you with a superbill," which emphasizes paperwork rather than the client’s outcomes. She stresses that when admins answer the phone, they should pivot the conversation to the specific results the clinic will deliver. By focusing on outcomes, admins can more effectively book new clients and drive growth for cash‑based clinics.
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