In this solo video, Kelly Alhooie explains how creating and owning a proprietary clinical framework—her LSR method (Lengthening, Strengthening, Return)—transformed her marketing and business growth. She argues that clinicians often claim they lack a repeatable process because they treat each patient uniquely, but a standardized protocol can still accommodate individual differences while providing clear expectations and outcomes. The LSR method is applied across more than 22 conditions, has generated over 250 five‑star Google reviews, and has helped her double, triple, or even quadruple client volume. By positioning the method—not the individual practitioner—as the unique selling point, clinicians can market without feeling "salesy," set transparent expectations, and build trust. Kelly urges other health providers (PTs, OTs, dietitians, massage therapists, etc.) to develop their own unique method and offers coaching via direct message (@pelvibiz).
Chapters
How owning a clinical framework called the LSR method that I've coined has actually changed the way I market and all my clients market. When you actually own a unique method, this is the thing that sets you apart from all your competitors. And when you know your thing is your unique method, then you're unstoppable. And so today I'm going to tell you why this is important. of why you have to own your method and know that you have a process. So most clinicians think that they don't have a process. Um, I hear this all the time that you guys tell me, Kelly, um, many clients or many patients come in and they have different diagnoses. So how the heck would I treat everyone the same? That's what they say. And I'm like, you're not treating everyone the same. Or the other thing that they tell me is, well, I don't want to put everyone in a box, Kelly. And when a clinician comes on, like, I don't want to say they have to do it this way. Well, guess what? I'm not boxing everyone in. I— but we are having a method so that we have standards of how we actually get the result, but we're not putting everyone in a box. So let's just get that out there to begin with so that we know that your unique method— we don't box anyone and we don't treat everyone the same. However, there is a protocol that we use per every single diagnosis that follows the same pathway. And able to say, if you follow this pathway, then you get X result. Otherwise, you're just saying, oh, it's all about me. I got my 5-star Google reviews and I have like 20 of them or 50 of them. So like, I'm the best. Come see me. You need to come see me because it's me. That's what I hear a lot with clinicians. And I'm not making fun of them. I'm just saying like, that's what they tell me. And I'm like, no, this is not it. That's not it. Okay. It's about the method is your uniqueness, not you. Because ultimately, I don't need you treating. I need you being the CEO. And so I this when I learned this, I'm telling you, this was a thing that unlocked and doubled, tripled, quadrupled my business. And this is why I help so many others create their uniqueness, their unique messaging, their unique method. Because it's the thing that they have that light bulb moment that goes ah. I now don't feel salesy, and I now understand why I do things like this and why I have to get patient a patient from here to here. The method is key, and having a method allows someone to see that they're here and we're going to get them here, and this is like the pathway that we're going to get them on, rather than just saying, "Yep, we're just going to see how it goes." No one likes that when they're paying you money. They're like, "What? We're just going to see how it goes?" They're like, "What's the outcome that you're?" That I can get. Now you're not going to guarantee like 100% your pain is going to go away, but like, no, this is the outcome that we are predicting here. And along the method, we will let you know as we get into it that what the outcome looks like as we get further in the process, because there's also input I have to get from the patient. It's never ever the same, ever. A patient's never the same. However, you can standardize something along a method. So I have coined the lengthening phase, the strengthening phase, and the return phase called the LSR method. So please do not take it. I have coined it. And I do that for every condition that I ever treat, over 22 conditions. There's always a lengthening phase, there's always a strengthening phase, and there's always a return phase. And because of that, I've been able then to communicate effectively to clients why we have to follow the protocol to get X results. And this is not some like BS thing made up. We have over 250 5-star Google reviews, so clearly we know how to get people results. Um, otherwise we wouldn't have had those reviews. And so our method actually works. And so I coach people, no matter if you're a dietitian, a massage therapist, Physical therapist, occupational therapist, whoever you are, you have to have a unique method so people are like, yes, she knows how to get me the results and they can see it. Otherwise, they will not hand you money. They will not. So like, we've got to make sure that they— it's very clear so they're like, oh yes, she gets me, I get her 100%. I'm coming to see her because she clearly has a path and no one else has been able to tell me the path. And so, um, the method, the LSR method, to me is like my baby that, you know, I've used for years and years, and it's never proved us wrong. And I have had so many clients literally triple their business because of just implementing the method. This is how I book people out. This is how I get people to get the plan of care. That's how I get people to get the results. This is how I get people to do after programs after they're done with us. Like, the method is everything, and it doesn't feel salesy. It's not like I'm trying to sell you something you don't need. I'm trying to get you to understand why we have to go through the 3 phases and why that you're going to get the result if you stick with me for that long. If you hang out with me for that long, I will get you the freaking results. And like, this is what it's going to require from you. And it just sets the expectation, it sets the tone. It does set that like, hey, we're going to have ups and downs. It sets that consistency is the key. It also sets that we're going to have virtual sessions as well in there. Like, it sets the tone for everything, and it's a massive expectation setter. And when people have expectations and you match the expectations, then you're more trustworthy. They understand, oh yeah, she did say I was going to have this pain, it was going to come on at this time. Oh, she must be a wizard. And now they trust you more because you, you nailed what we said was going to happen. And so if you guys do not have a unique method, I don't know how you're booking people out. I don't know how you're convincing people over the phone to come see you. I don't know how you're different, so why would they come even consider you? If you don't have a method, I don't know how you're even getting people results. Um, are we just hoping? Um, I don't know how you're going to onboard therapists or providers because a method is the thing that allows everyone, no matter who they are— it's not about the individual therapist or provider, it's about the actual results. So how are you going to guarantee that anyone that patient-wise walks into your clinic actually gets the result no matter what therapist they're with? The method is so important in all 5 of those cases, and if you don't have it, you're truly missing the boat. So. Highly recommend getting a freaking method. If you do not have a method, please reach out to me. We can help you develop a method because it's the number one thing that will build your business. I promise you that. We've seen it time and time again. And so you can at me in the DMs at pelvibiz, P-E-L-V-I-B-I-Z, to get your unique method. Talk soon.
