Kelsey HigginsonSports Nutrition Coach and Founder at Clutch Day Coaching

#chompspartner we are big fans of Chomps over here! Comment what flavor @Chomps should make next!

24 Jan 2026 · 1 min

Watch on YouTube

1:09

In this short fitness‑nutrition segment, the speaker addresses athletes who are trying to build muscle but may be under‑ or over‑consuming protein. He explains the "Goldilocks" approach to protein intake, recommending 0.82 grams of protein per pound of body weight as the optimal amount for muscle growth. He highlights common misconceptions, such as athletes believing they need 300 g of protein daily or struggling to eat simple protein sources like eggs. To help athletes meet the calculated target, he promotes Chomps Beef Sticks as a convenient, on‑the‑go snack, noting that each stick provides about 10 g of protein and can be easily added to a backpack for regular consumption.

Chapters

Athletes, if you're training to put on muscle but you're not eating the right amount of protein, your muscles will not grow. And I recommend this protein snack in my backpack as an option for you guys to try something better than the typical snacks that athletes like to pack, and as a way to stay consistent to get your protein in on the go. But first, you got to understand how much protein you actually need. Some of my athletes think that they need 300 grams of protein a day, and then I can't even get some of my other athletes to eat an egg. With protein, we want to follow the the Goldilocks principle. We don't want too much, we don't want too little, we want just the right amount. For my athletes, 0.82 grams per pound of body weight falls right into the Goldilocks zone. So you're going to take your body weight in pounds and you're going to multiply it by 0.82, and that's going to give you how much protein you need every single day. You may look at that number and say, dang, that is a lot of protein. And usually athletes think they need to start pounding protein shakes and protein bars. But like I said, this snack is a better option to add into your everyday habits to help you hit this new goal of you wanting to gain muscle. You can keep these Chomps Beef Sticks in your backpack. Each stick has 10 grams of protein. So if you eat multiple throughout the day, it's going to make getting enough protein much more doable for y'all.