Kelsey HigginsonSports Nutrition Coach and Founder at Clutch Day Coaching

Nutrition is a separator...for now...

3 Feb 2026 · 1 min

Watch on YouTube

0:47

In this brief video, the speaker reflects on how strength training, once exclusive to professional and collegiate athletes, has become a standard expectation for all competitors. He argues that athlete nutrition—specifically personalized nutrition plans—is currently the next competitive separator, used mainly by elite athletes, and will soon become a baseline requirement. Targeting high‑school athletes, he promotes a newly created membership that offers individualized nutrition plans, urging viewers to comment "coach" to receive the signup link.

Chapters

10 to 15 years ago, the only people who were really strength training were professional athletes and collegiate athletes. It was a separator. It was something that people were doing to separate themselves from the rest of the competition. Today it is the standard. If you are not strength training, you're getting left behind. Now, right now, nutrition, athlete nutrition, honing in on personalization to your body is a separator. It is something that will separate you from the rest of the competition because only the pros and college athletes are really taking this seriously. So if you want to make it to the next level, if you want to separate yourself from the competition in high school. The nutrition train is a separator currently, but it will soon be a standard, and the train will soon leave the station. High school athletes, I'm going to be giving you a personalized nutrition plan in this new membership that I just created. Comment the word "coach" and I'll send you the link to sign up.