Kevin McCann explains how to optimize any content for Google rankings. First, use SEO tools like SEMrush or Ahrefs to find keywords your audience actually searches for. Then target keywords with high search volume but a difficulty score below 20, so your content can realistically rank on the first page.
It's critical to optimize all of your content to improve your ranking in the eyes of Google for anything that's on the website. So Google and other search engines pick up all sorts of digital content every single day. As I'm sure you're well aware, that includes press releases, blog posts, guest articles, photos, memes, videos, infographics, audio as well. So all of this. So whatever content forms you use, you want to optimize them all with relevant keywords that your ideal customer is actually looking for and cares about. So there's two ways to do this. One is to use SEM, Rush Ahref to figure out what are the keywords that your target audience is searching for and what's the daily volume. It'll help you find other keywords that have higher volume ratings. That's critical because you want to make sure that whatever you're about to write about, people are actually searching for and you're not just writing to Basically no one second is keyword difficulty rating. You want to figure out how easy or difficult will it be to show up on page one of Google. You want to write articles with keywords that have a high volume and a difficulty rating less than 20. Before writing any content, any blogs on the website, just make sure people are actually searching for the keywords that you want to write about.
