Kevin McCann shares five rules for automated email marketing that actually feels personal. Meet prospects where they are, show you know them, name their pain points, paint the ideal outcome, and end with a clear ask. Spread your message across multiple emails instead of dumping everything in one.
Here's five tips to follow when automating your email marketing campaigns. Don't show up and throw up. You want to meet the prospect where they're at so they are on a particular journey on their goals or to try to achieve their goals or overcome their challenges. Meet them where they're at and be empathetic to what that stage of that journey is. Number two show you know a little bit about them. Step three show that you understand what pains and goals someone in their state would have. Step number four show that you have an idea what their ideal state is. Lastly, have a strong call to action. Register for webinar now. Get started now. Download now. Watch video now. The takeaway is use automation, but personalize your content as tight as you can to that buyer and that Persona. Have each one of the emails maybe address an individual pain or drop in like end. If you're trying to achieve this goal on email three or email five, don't try to pack everything into one email. It's just not going to work. So there's your five tips to follow when automating your email marketing campaigns.
