Kevin McCann explains that activity drives activity: to get more sales meetings, make more calls and emails. To drive website traffic, create high-quality content targeting keywords your ideal customers search for and addressing their specific challenges.
Alright, so there's an old adage that I heard years ago and it goes something like this activity creates activity. So for instance, if you're an inside sales rep and you want more meetings on your calendar, then you need to make more calls, send more emails, go to more networking events to get the activity you're looking for the meetings to occur. Right. So in the case of driving more traffic to your website, it sounds stupid. Simple. Create more content. And not just content for the sake of creating content. Content that actually contains keywords that your ideal customer profile is looking for. So think of it in terms of not just writing something that you find interesting. Write something that either solves a challenge or a problem that your customers are likely facing or helps them to achieve a goal or an outcome that they're looking to create. So the key takeaway is if you want more traffic, create more quality content that your customer profile will find valuable, intriguing and helpful. That's your tip of the day.
