Fuscoe Engineering - Style Guide

Hi, this is Koei from Knowledge Architecture. Today we're going to explore a lovely little style guide on Fusco's Intranet arc. This style guide can be found in the Marketing Community in the Brand section. What's inside? Specifications and proper usage of Fusco's corporate identity. And why is this important? You can find out here on the introductory page of the guide called Our Brand. Here we have a nice graphic to demonstrate the concept, some text to get into the what's and whys, a single image of the firm's tagline, and a table block to spell out the meaning of Full Circle Thinking. At the bottom is a PDF of the Full Circle Thinking graphic in a single document block. The Logo page gives some background on the logo design and meaning. The Downloads section provides multiple logo variations in JPEG and PNG formats in smart image blocks. Which are pulling from the Marketing Asset Library. Users can download any of the images directly from the image block. These are medium columns with large images and the second image block has show titles enabled. There are a few pages with guidelines for the logo and tagline with images and text and then this awesome color palette page which uses a simple four column three row table with custom background colors and highlighted text to show the full Fusco color palette. The custom background colors use the hex values for each of the brand colors. Nice. The typography page includes a bit of text background for each font and a navigation block using adorable custom icons with external links for either more information or to download the files from Google Fonts. The Photography Guidelines page again includes some background text, a NavBlock with links to stock photography sites, and a basic image block with a grid of inspirational photos automatically cropped to a square aspect ratio. We end with a summary page and employee block so you can reach out to your friendly multimedia manager if you have any additional brand needs. And that's it. The basics of Being a Brand Ambassador at Fusco thank you to Fusco for allowing us to share their beautiful style guide. Please reach out if you have any questions and happy building.